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Exam 10: E-Commerce: Digital Markets and Digital Goods

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Question 51

Multiple Choice

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Internet/Web technology is available everywhere: at work,at home,and elsewhere via mobile devices,anytime.This best describes ________.

A) social technology
B) interactivity
C) ubiquity
D) global reach

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verified

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Question 52

True/False

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Clickstream tracking tools collect data on customer activities at Web sites and store them in a log.The tools record the site that users visited prior to coming to a particular Web site and where these users go when they leave that site.

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Question 53

True/False

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Newspapers and magazines are losing readers to the Internet and losing advertisers.

Price discrimination is selling the same goods,or nearly the same goods,to different targeted groups at similar prices.

You are consulting for Lucky's,a chain of gas stations.What types of e-commerce opportunities,if any,are relevant to Lucky's? Could Lucky's make use of any Internet business models for this opportunity?

________ refers to the ease with which consumers can find out the variety of prices in a market.

Information ________ refers to the complexity and content of a message.

Simple Web sites can be developed and hosted with a first-year cost of ________ or less.

Compared to digital markets,traditional markets have

Doug's Sports is a retail sports store.They have a 6000 sq.ft.store located in Lethbridge.They also market their goods through their Web site and distribute products around Canada.Which business model best describes the way this business participates in e-commerce?

________ refers to the use of the Internet and the Web to transact business.

Building a successful e-commerce site requires a keen understanding of business,technology,and social issues,as well as a ________ approach.

The lowered costs of information storage,processing,and communication,along with the improvement of data quality has resulted in which unique quality of e-commerce?

________ electronic commerce involves sales of goods and services among businesses.

A marketplace extended beyond traditional boundaries and removed from a temporal and geographic location is called a(n)

Hockey fans gather at the site nhl-cards.com.Here collectors and fans are able to buy and sell hockey cards with each other.What major electronic commerce category best describes this scenario?

E-commerce is ubiquitous,meaning that is it available just about everywhere,at all times.

If you have some experience with computers,you might decide to build the site yourself.

Facebook makes its money through ________.

An information broker provides product,pricing,and availability information to individuals and businesses and generates revenue from advertising or from directing buyers to sellers.