Question 1

Switching costs are the merchants' costs of changing prices.

Accepted Answer

A) True 
 B)False

Question 2

The Internet enables ________ marketing, by leveraging the fact that there is always some demand, however small, for a product.

Accepted Answer

A)   long-tail
B)   behavioral
C)   crowdsource
D)   prediction
E)   lead generation

Question 3

Transaction brokers

Accepted Answer

A)   generate revenue from advertising or from directing buyers to sellers.
B)   save users money and time by processing online sales transactions.
C)   provide a digital environment where buyers and sellers can establish prices for products.
D)   sell physical products directly to consumers or individual businesses.
E)   provide online meeting places where people with similar interests can communicate.

Question 4

Which of the following best describes the digital social graph?

Accepted Answer

A)   a person's direct and indirect relationships
B)   all of a person's closest digital relationships
C)   a mapping of all online social relationships
D)   all of the online and offline relationships a person has
E)   all of the relationships in an online community

Question 5

Which of the following social commerce features allows social network sites to gather and distribute to others information about which products a user likes and dislikes?

Accepted Answer

A)   social sign-on
B)   collaborative shopping
C)   network notification
D)   social search
E)   newsfeed

Question 6

What is the primary benefit to consumers of disintermediation?

Accepted Answer

A)   faster service
B)   lower costs
C)   higher quality
D)   greater choices
E)   None, disintermediation primarily benefits manufacturers.

Question 7

The integration of video, audio, and text marketing messages into a single marketing message and consumer experience describes which dimension of e-commerce technology?

Accepted Answer

A)   ubiquity
B)   personalization/customization
C)   richness
D)   interactivity
E)   social technology

Question 8

In which of the following Internet business models does a merchant create an online digital environment that enables people with like interests to share information?

Accepted Answer

A)   community provider
B)   service provider
C)   market creator
D)   transaction broker
E)   portal

Question 9

Reducing the business process layers in a distribution channel is called

Accepted Answer

A)   disintermediation.
B)   BPR.
C)   market segmentation.
D)   network effects.
E)   market transparency.

Question 10

Which of the following is a marketing format that uses banner ads and pop-ups with interactive features?

Accepted Answer

A)   search engine ads
B)   video ads
C)   rich media ads
D)   e-mail ads
E)   display ads

Exam 10: E-Commerce: Digital Markets, Digital Goods

Which of the following best describes the digital social graph?

Correct Answer
verified

What is the primary benefit to consumers of disintermediation?

Correct Answer
verified

Which of the following is a marketing format that uses banner ads and pop-ups with interactive features?

Correct Answer
verified

Transaction brokers

Correct Answer
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Which of the following social commerce features allows social network sites to gather and distribute to others information about which products a user likes and dislikes?

Correct Answer
verified

Reducing the business process layers in a distribution channel is called

Correct Answer
verified

Switching costs are the merchants' costs of changing prices.

Correct Answer
verified

The Internet enables ________ marketing, by leveraging the fact that there is always some demand, however small, for a product.

Correct Answer
verified

The integration of video, audio, and text marketing messages into a single marketing message and consumer experience describes which dimension of e-commerce technology?

Correct Answer
verified

In which of the following Internet business models does a merchant create an online digital environment that enables people with like interests to share information?

Correct Answer
verified

Exam 10: E-Commerce: Digital Markets, Digital Goods

Which of the following best describes the digital social graph?

Correct AnswerverifiedShow Answer

What is the primary benefit to consumers of disintermediation?

Correct AnswerverifiedShow Answer

Which of the following is a marketing format that uses banner ads and pop-ups with interactive features?

Correct AnswerverifiedShow Answer

Transaction brokers

Correct AnswerverifiedShow Answer

Which of the following social commerce features allows social network sites to gather and distribute to others information about which products a user likes and dislikes?

Correct AnswerverifiedShow Answer

Reducing the business process layers in a distribution channel is called

Correct AnswerverifiedShow Answer

Switching costs are the merchants' costs of changing prices.

Correct AnswerverifiedShow Answer

The Internet enables ________ marketing, by leveraging the fact that there is always some demand, however small, for a product.

Correct AnswerverifiedShow Answer

The integration of video, audio, and text marketing messages into a single marketing message and consumer experience describes which dimension of e-commerce technology?

Correct AnswerverifiedShow Answer

In which of the following Internet business models does a merchant create an online digital environment that enables people with like interests to share information?

Correct AnswerverifiedShow Answer

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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