Question 1

Retail consumer e-commerce is growing at single-digit rates.

Accepted Answer

A) True 
 B)False

Question 2

Advertising networks track a user's behavior at thousands of Web sites.

Accepted Answer

A) True 
 B)False

Question 3

Market creators

Accepted Answer

A)   save users money and time by processing online sales transactions.
B)   provide a digital environment where buyers and sellers can establish prices for products.
C)   create revenue by providing digital content over the Web.
D)   sell physical products directly to consumers or individual businesses.
E)   generate revenue from advertising or from directing buyers to sellers.

Question 4

________ refers to businesses selling goods and services electronically to individuals.

Accepted Answer

A)   B2C e-commerce
B)   Social e-commerce
C)   C2C e-commerce
D)   Disintermediation
E)   M-commerce

Question 5

Geoadvertising sends ads to users based on their

Accepted Answer

A)   GPS locations.
B)   home addresses.
C)   shopping preferences.
D)   web site behaviors.
E)   Google Maps settings.

Question 6

All of the following are activities related to establishing a Web presence except for

Accepted Answer

A)   search.
B)   affiliates.
C)   apps.
D)   newsletters.
E)   display.

Question 7

Disintermediation provides major benefits to the distributor.

Accepted Answer

A) True 
 B)False

Question 8

In planning a robust e-commerce presence, you will want to consider the blog platform as part of your ________ presence.

Accepted Answer

A)   social media
B)   e-mail
C)   community
D)   Web site
E)   offline media

Question 9

Rich media advertisements are a sales-oriented marketing format.

Accepted Answer

A) True 
 B)False

Question 10

eBay is an example of

Accepted Answer

A)   C2C e-commerce.
B)   B2B e-commerce.
C)   B2C e-commerce.
D)   M-commerce.
E)   P2P-commerce.

Question 11

The act of engaging consumers in a dialog that dynamically adjusts the experience to the individual describes which dimension of e-commerce technology?

Accepted Answer

A)   ubiquity
B)   personalization/customization
C)   richness
D)   interactivity
E)   information density

Question 12

Describe the use of personalization and customization in e-commerce. What business value do these techniques have?

Accepted Answer

In personalization, merchants can target...

Question 13

Which of the following statements about m-commerce is not true?

Accepted Answer

A)   In 2014, m-commerce represented about 19 percent of all e-commerce.
B)   M-commerce is the fastest growing form of e-commerce.
C)   In 2014, mobile advertising is up over 80% from the previous year.
D)   Fifty-five percent of online retailers have m-commerce Web sites.
E)   In 2014, the main areas of growth are in online banking and location-based services.

Question 14

Digital goods are goods that are

Accepted Answer

A)   produced digitally.
B)   sold over digital networks.
C)   delivered digitally.
D)   used with digital equipment.
E)   created with software.

Question 15

Which of the following is a milestone for the Web site development phase of building an e-commerce presence?

Accepted Answer

A)   Web mission statement
B)   social media plan
C)   Web site plan
D)   Web presence map
E)   functional Web site

Question 16

The process of sourcing goods and materials, negotiating with suppliers, paying for goods, and making delivery arrangements is called

Accepted Answer

A)   e-procurement.
B)   SCM.
C)   procurement.
D)   sourcing.
E)   production.

Question 17

You are consulting for Lucky's, a chain of gas stations. What types of e-commerce opportunities, if any, are relevant to Lucky's?
 Could Lucky's make use of any Internet business models for this opportunity?

Accepted Answer

Student answers will vary. A sample answ...

Question 18

Varying a product's price according to the supply situation of the seller is called ________ pricing.

Accepted Answer

A)   menu
B)   flexible
C)   dynamic
D)   asymmetric
E)   customized

Question 19

Compared to traditional goods, digital goods have

Accepted Answer

A)   greater pricing flexibility.
B)   lower marketing costs.
C)   higher production costs.
D)   higher inventory costs.
E)   lower menu costs.

Question 20

Which of the following marketing formats is sales oriented, rather than branding oriented or a mix?

Accepted Answer

A)   lead generation
B)   search engine
C)   rich media
D)   display ads
E)   video

Exam 10: E-Commerce: Digital Markets, Digital Goods

Describe the use of personalization and customization in e-commerce. What business value do these techniques have?

Correct AnswerverifiedIn personalization, merchants can target...View AnswerShow Answer

Rich media advertisements are a sales-oriented marketing format.

Correct AnswerverifiedShow Answer

The process of sourcing goods and materials, negotiating with suppliers, paying for goods, and making delivery arrangements is called

Correct AnswerverifiedShow Answer

________ refers to businesses selling goods and services electronically to individuals.

Correct AnswerverifiedShow Answer

In planning a robust e-commerce presence, you will want to consider the blog platform as part of your ________ presence.

Correct AnswerverifiedShow Answer

Varying a product's price according to the supply situation of the seller is called ________ pricing.

Correct AnswerverifiedShow Answer

Advertising networks track a user's behavior at thousands of Web sites.

Correct AnswerverifiedShow Answer

Market creators

Correct AnswerverifiedShow Answer

Which of the following marketing formats is sales oriented, rather than branding oriented or a mix?

Correct AnswerverifiedShow Answer

All of the following are activities related to establishing a Web presence except for

Correct AnswerverifiedShow Answer

Compared to traditional goods, digital goods have

Correct AnswerverifiedShow Answer

Digital goods are goods that are

Correct AnswerverifiedShow Answer

Retail consumer e-commerce is growing at single-digit rates.

Correct AnswerverifiedShow Answer

The act of engaging consumers in a dialog that dynamically adjusts the experience to the individual describes which dimension of e-commerce technology?

Correct AnswerverifiedShow Answer

Disintermediation provides major benefits to the distributor.

Correct AnswerverifiedShow Answer

Which of the following statements about m-commerce is not true?

Correct AnswerverifiedShow Answer

You are consulting for Lucky's, a chain of gas stations. What types of e-commerce opportunities, if any, are relevant to Lucky's? Could Lucky's make use of any Internet business models for this opportunity?

Correct AnswerverifiedStudent answers will vary. A sample answ...View AnswerShow Answer

Geoadvertising sends ads to users based on their

Correct AnswerverifiedShow Answer

Which of the following is a milestone for the Web site development phase of building an e-commerce presence?

Correct AnswerverifiedShow Answer

eBay is an example of

Correct AnswerverifiedShow Answer

Correct Answer
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In personalization, merchants can target...
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Correct Answer
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Student answers will vary. A sample answ...
View Answer

Correct Answer
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Correct Answer
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