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Exam 6: E-Commerce Marketing and Advertising Concepts

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Question 41

Multiple Choice

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Search engine advertising expenditures in 2012 were approximately:

A) $17 million.
B) $170 million.
C) $1.7 million.
D) $17 billion.

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Question 42

Multiple Choice

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Which of the following is not a kind of Twitter marketing product?

A) Promoted Shopping
B) Promoted Tweets
C) Promoted Accounts
D) Promoted Trends

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Question 43

True/False

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Spending on social advertising is less than 10 percent of spending on all online advertising.

On a typical day, approximately ________ percent of adult users in the United States logs on to the Internet.

Online video advertising now accounts for the largest amount of the Internet advertising spending.

Which of the following measures the ratio of actual orders to checkouts started?

The amount spent on online advertising in 2012 accounted for approximately 10 percent of the total amount spent on all advertising.

Which of the following forms of online advertising is growing the fastest?

Research indicates that social network influence may not extend to distant friends.

"Shoppers" constitute approximately ________ percent of the online Internet audience.

Which of the following online advertising formats is the most effective?

Purchasing an online ad on a CPA basis means that the advertiser:

Promoted Trends is an example of which of the following types of online advertising?

Which of the following forms of online advertising typically has the highest click-through rate?

Adjustments to a Web site's programming and content in order to improve its rank in search engine results is called search engine ________.