Question 1

The total number of users or customers an e-commerce business can obtain is a measure of its ________.

Accepted Answer

The answer of The total number of users or customers...

Question 2

In 2012, there were an estimated ________ Internet hosts.

Accepted Answer

A)  8 million
B)  88 million
C)  888 million
D)  8) 88 billion

Question 3

Which of the following best describes the early years of e-commerce?

Accepted Answer

A)  They were a technological success but a mixed business success.
B)  They were a technological success but a business failure.
C)  They were a technological failure but a business success.
D)  They were a mixed technological and business success.

Question 4

Which of the following is not an example of a social network?

Accepted Answer

A)  Wikipedia
B)  Twitter
C)  Pinterest
D)  Facebook

Question 5

Which of the following is not one of the current major social trends in e-commerce in 2012-2013?

Accepted Answer

A)  Spam declines as a significant problem.
B)  Controversy over content regulation and controls continues.
C)  E-books gain wide acceptance.
D)  Internet security continues to decline.

Question 6

Which of the following is not a major technology trend in e-commerce in 2012-2013?

Accepted Answer

A)  Cloud computing enables the creation of "big data."
B)  Apps create a new platform for online marketing and commerce.
C)  The mobile computing platform begins to rival the PC platform.
D)  Real-time advertising becomes a reality with gains in computing power and speeds.

Question 7

A(n)________ occurs when everyone in a group receives value because all participants use the same tool or product.

Accepted Answer

The answer of A(n)________ occurs when everyone in a group...

Question 8

All of the following are major business trends in e-commerce in 2012-2013 except for:

Accepted Answer

A)  the growth of a new app-based online economy.
B)  the expansion of the localization of e-commerce.
C)  the emergence of a new social e-commerce platform.
D)  the eclipse of search engine marketing by the mobile advertising platform.

Question 9

What is a first mover? Why was being a first mover considered to be important during the early years of e-commerce?

Accepted Answer

First movers are firms who are first to ...

Question 10

Which of the following is the best definition of transaction cost?

Accepted Answer

A)  the cost of changing prices
B)  the cost of participating in a market
C)  the cost of finding suitable products
D)  the cost merchants pay to bring their goods to market

Question 11

How many years has it taken the Internet to achieve a share of greater than 50% of U.S. households?

Accepted Answer

A)  10
B)  17
C)  38
D)  60

Question 12

Which of the following is not yet a public company?

Accepted Answer

A)  Zynga
B)  LinkedIn
C)  Groupon
D)  Twitter

Question 13

Which of the following is a characteristic of the Consolidation phase of e-commerce?

Accepted Answer

A)  predominance of pure online strategies
B)  emphasis on revenue growth versus profits
C)  first mover advantages
D)  shift to a business-driven approach

Question 14

In 2012, roughly ________ million people in the United States accessed the Internet via mobile devices.

Accepted Answer

A)  30
B)  65
C)  80
D)  120

Question 15

All of the following are issues facing Pinterest except:

Accepted Answer

A)  copyright infringement.
B)  inability to attract users.
C)  competition.
D)  spam.

Exam 1: The Revolution Is Just Beginning

What is a first mover? Why was being a first mover considered to be important during the early years of e-commerce?

Correct Answer
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First movers are firms who are first to ...
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Which of the following is a characteristic of the Consolidation phase of e-commerce?

Correct Answer
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All of the following are major business trends in e-commerce in 2012-2013 except for:

Correct Answer
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Which of the following is not yet a public company?

Correct Answer
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Which of the following is not an example of a social network?

Correct Answer
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In 2012, roughly ________ million people in the United States accessed the Internet via mobile devices.

Correct Answer
verified

All of the following are issues facing Pinterest except:

Correct Answer
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How many years has it taken the Internet to achieve a share of greater than 50% of U.S. households?

Correct Answer
verified

Which of the following is not one of the current major social trends in e-commerce in 2012-2013?

Correct Answer
verified

In 2012, there were an estimated ________ Internet hosts.

Correct Answer
verified

A(n)________ occurs when everyone in a group receives value because all participants use the same tool or product.

Correct Answer
verified

Which of the following best describes the early years of e-commerce?

Correct Answer
verified

The total number of users or customers an e-commerce business can obtain is a measure of its ________.

Correct Answer
verified

Which of the following is the best definition of transaction cost?

Correct Answer
verified

Which of the following is not a major technology trend in e-commerce in 2012-2013?

Correct Answer
verified

Exam 1: The Revolution Is Just Beginning

What is a first mover? Why was being a first mover considered to be important during the early years of e-commerce?

Correct AnswerverifiedFirst movers are firms who are first to ...View AnswerShow Answer

Which of the following is a characteristic of the Consolidation phase of e-commerce?

Correct AnswerverifiedShow Answer

All of the following are major business trends in e-commerce in 2012-2013 except for:

Correct AnswerverifiedShow Answer

Which of the following is not yet a public company?

Correct AnswerverifiedShow Answer

Which of the following is not an example of a social network?

Correct AnswerverifiedShow Answer

In 2012, roughly ________ million people in the United States accessed the Internet via mobile devices.

Correct AnswerverifiedShow Answer

All of the following are issues facing Pinterest except:

Correct AnswerverifiedShow Answer

How many years has it taken the Internet to achieve a share of greater than 50% of U.S. households?

Correct AnswerverifiedShow Answer

Which of the following is not one of the current major social trends in e-commerce in 2012-2013?

Correct AnswerverifiedShow Answer

In 2012, there were an estimated ________ Internet hosts.

Correct AnswerverifiedShow Answer

A(n)________ occurs when everyone in a group receives value because all participants use the same tool or product.

Correct AnswerverifiedShow Answer

Which of the following best describes the early years of e-commerce?

Correct AnswerverifiedShow Answer

The total number of users or customers an e-commerce business can obtain is a measure of its ________.

Correct AnswerverifiedShow Answer

Which of the following is the best definition of transaction cost?

Correct AnswerverifiedShow Answer

Which of the following is not a major technology trend in e-commerce in 2012-2013?

Correct AnswerverifiedShow Answer

Correct Answer
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First movers are firms who are first to ...
View Answer

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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