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Exam 7: E-Commerce Marketing Communications

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Question 1

Multiple Choice

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Which of the following statements about Graph Search is not true?

A) It relies on Google to supplement its search results.
B) It is a semantic search engine.
C) It is a social search engine.
D) It includes photos.

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Question 2

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By 2017, mobile commerce revenues are expected to be approximately:

A) $109 million.
B) $1.09 billion.
C) $10.9 billion.
D) $109 billion.

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Question 3

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Which of the following purchased Tumblr in May 2013?

Facebook's new search engine, introduced in July 2013, is called ________.

Name and describe the five steps in the social marketing process.

How do people actually use their mobile devices today?

Which of the following accounts for the most mobile ad spending?

Name and describe five of the marketing tools available with Facebook.

The newest and fastest growing segment of the digital marketing universe is:

By 2015, it is estimated that mobile marketing spending will account for around $16 billion annually.

Which type of apps account for the most user time?

Which of the following is an online service specifically aimed at measuring the impact of Pinterest and other visual social media?

________ involves using the inherent strength of social networks to encourage visitors and fans to share their Likes and comments with friends.

Which social marketing proved the most effective for ExchangeHunterJumper.com?

________ is a real-time bidding system that allows advertisers to target their ads to specific users based on personal information provided by Facebook.

The ratio of impressions to fans is a measure of:

SMS to friends, notifying friends of your location, and sharing offers with friends are ways to measure:

Encouraging users to click a Like button is an example of which step in the social marketing process?

Your Facebook News Feed includes all of the following except:

In 2013, location-based mobile marketing accounted for how much in marketing expenditures?