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Which of the following is the best example of "creative destruction"?


A) The imprudent use of a credit card by a family that already has a high level of debt.
B) The virtual elimination of the film camera by the digital camera.
C) The failure of a business because of poor management.
D) The failure of a business because of higher cost resulting from government regulation.

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Which of the following provides the strongest evidence that a firm operating in the highly competitive retail sector is supplying goods and services that consumers value highly relative to their cost?


A) The top-level managers of the firm are paid high salaries.
B) The firm is on the verge of bankruptcy.
C) The firm is a large corporation.
D) The firm is highly profitable, and its sales have grown rapidly.

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Figure 10-12 Figure 10-12                -Refer to Figure 10-12. Which of the panels depicts a firm in a competitive price-searcher market earning positive economic profits? A) Panel a B) Panel b C) Panel c D) Panel d Figure 10-12                -Refer to Figure 10-12. Which of the panels depicts a firm in a competitive price-searcher market earning positive economic profits? A) Panel a B) Panel b C) Panel c D) Panel d Figure 10-12                -Refer to Figure 10-12. Which of the panels depicts a firm in a competitive price-searcher market earning positive economic profits? A) Panel a B) Panel b C) Panel c D) Panel d Figure 10-12                -Refer to Figure 10-12. Which of the panels depicts a firm in a competitive price-searcher market earning positive economic profits? A) Panel a B) Panel b C) Panel c D) Panel d -Refer to Figure 10-12. Which of the panels depicts a firm in a competitive price-searcher market earning positive economic profits?


A) Panel a
B) Panel b
C) Panel c
D) Panel d

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A firm that uses price discrimination to enhance its net revenues will


A) expand output as long as price exceeds average total costs.
B) expand output as long as average total costs are declining.
C) charge a higher price to consumers with a more elastic demand for the firm's product.
D) charge a lower price to consumers with a more elastic demand for the firm's product.

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Some economists have argued that competitive price-searcher industries are allocatively inefficient relative to price-taker industries because


A) unlike price takers, price searchers fail to produce at the point where marginal revenue is equal to marginal cost.
B) competition forces price takers to find the most efficient method of production, whereas product differentiation allows competitive price searchers to stay in business even when their methods of production are inefficient.
C) unlike price takers, price searchers do not produce at the minimum of their average total cost curves.
D) price searchers need to pay higher salaries to their managers because of the greater amount of entrepreneurship required in price-searcher industries.

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The marginal revenue curve lies below the demand curve for a competitive price searcher because


A) in order for a competitive price searcher to sell an extra unit, it must cut the price on all units. The lowered price offsets the additional revenue from the extra unit sold, so the marginal revenue is lower than the price.
B) in order for a competitive price searcher to sell an extra unit, it must increase its advertising. The cost of advertising offsets the extra revenue generated by the extra sales, so the marginal revenue is lower than the price.
C) whenever a competitive price searcher discovers a profit-maximizing pricing policy, the economic profit it generates attracts new competitors into the industry, driving marginal revenue below the price.
D) none of the above apply. The marginal revenue curve is the demand curve for a competitive price searcher.

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Price searchers can be expected to charge a price that


A) is the highest at which consumers will purchase any units.
B) they expect to provide the largest possible flow of gross revenue.
C) minimizes their per-unit costs of production.
D) maximizes their profit.

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Some economists argue that competitive price-searcher markets are inefficient because


A) the firms earn economic profits in the long run.
B) the firms' marginal costs and marginal revenues are not always equal.
C) firms do not produce the output rate that would minimize their average total costs.
D) barriers to entry are high.

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In the short run, Fed Ex, a price searcher wishing to maximize profits or minimize losses, should produce the output that


A) equates marginal cost with marginal revenue.
B) equates marginal cost with price.
C) corresponds to the lowest point on the average variable cost curve.
D) corresponds to the lowest point on the average total cost curve.

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Figure 10-11 Figure 10-11                -Refer to Figure 10-11. Which of the graphs shown would be consistent with a firm in a competitive price-searcher market that is maximizing profit but profit is still negative? A) Panel a B) Panel b C) Panel c D) Panel d Figure 10-11                -Refer to Figure 10-11. Which of the graphs shown would be consistent with a firm in a competitive price-searcher market that is maximizing profit but profit is still negative? A) Panel a B) Panel b C) Panel c D) Panel d Figure 10-11                -Refer to Figure 10-11. Which of the graphs shown would be consistent with a firm in a competitive price-searcher market that is maximizing profit but profit is still negative? A) Panel a B) Panel b C) Panel c D) Panel d Figure 10-11                -Refer to Figure 10-11. Which of the graphs shown would be consistent with a firm in a competitive price-searcher market that is maximizing profit but profit is still negative? A) Panel a B) Panel b C) Panel c D) Panel d -Refer to Figure 10-11. Which of the graphs shown would be consistent with a firm in a competitive price-searcher market that is maximizing profit but profit is still negative?


A) Panel a
B) Panel b
C) Panel c
D) Panel d

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If a price-searcher firm can sell nine units at a price of $6, or it can sell ten units at a price of $5.75, what is the marginal revenue of the tenth unit?


A) $1
B) $3.50
C) $5.75
D) $6

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Compared to the outcome when the firms are price takers, competitive price-searcher markets will result in


A) a wider variety of products and higher prices.
B) less product variety and higher prices.
C) a wider variety of products and lower prices.
D) less product variety and lower prices.

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For the competitive price searcher,


A) price will exceed marginal cost at the profit-maximizing level of output.
B) price will equal average total cost in the long run.
C) economic profit will be driven to zero in the long run by the entry and exit of firms.
D) all of the above are correct.

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In competitive price-searcher markets, short-run economic losses will lead to


A) long-run economic losses.
B) the exit of firms from the market and the eventual restoration of zero long-run economic profits.
C) the entry of new firms into the market as old firms fail.
D) the entry of additional firms into the market, causing each firm to experience an increase in demand for its product.

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Which of the following is a necessary condition for price discrimination to be profitable?


A) All consumers must have identical preferences.
B) It must be easy to distinguish consumer groups with differing responses to higher prices.
C) The seller must face a horizontal demand curve for its product in at least one part of the market.
D) Both b and c are correct.

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If a market is in long-run equilibrium, which of the following conditions will be present in a competitive price-taker market but absent from a competitive price-searcher market?


A) P = ATC
B) MR = MC
C) P = MC
D) MR < P

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