Question 1

Which of the following market research tools relies on known information about one product to infer the market potential of another product?

Accepted Answer

A)  proxy indicator
B)  analogy
C)  trade audit
D)  comparative surveys

Question 2

Countries appropriate for firms intending to use FDI as an entry strategy should exhibit a potential for long-term growth with limited political risk.

Accepted Answer

A) True 
 B)False

Question 3

Which of the following factors should most likely be considered by Brown consultants as they screen countries for All You Cosmetics?

Accepted Answer

A)  Which markets have the highest number of skin cancer cases among women?
B)  In which markets are women the primary breadwinners for their families?
C)  Which markets have the highest number of environmentally-friendly corporations?
D)  In which markets are organic cosmetics and skin care products currently unavailable?

Question 4

Which of the following tasks is the final stage of assessing the global market opportunities of a firm?

Accepted Answer

A)  screen countries to identify target markets
B)  assess product suitability for foreign markets
C)  estimate company sales potential
D)  assess industry market potential

Question 5

Market intensity is defined as the size and growth rate of the country's middle class.

Accepted Answer

A) True 
 B)False

Question 6

Trade as a percentage of GDP is used to measure a country's market receptivity.

Accepted Answer

A) True 
 B)False

Question 7

In order to estimate industry market potential, managers most likely require ________.

Accepted Answer

A)  market size and growth rates specific to the industry
B)  manufacturing specifications and production output
C)  anticipated improvements within public infrastructure
D)  expected long-term IT needs and e-commerce trends

Question 8

A SWOT analysis is used to estimate company sales potential for each target market.

Accepted Answer

A) True 
 B)False

Question 9

Which of the following tasks should a shoe manufacturing company perform first if it needs to assess the global market opportunity?

Accepted Answer

A)  assess the suitability of the company's shoes for foreign markets
B)  analyze the firm's readiness to internationalize
C)  choose foreign business partners
D)  screen countries to identify foreign markets

Question 10

A researcher who assigns scores to countries for their overall market attractiveness uses ________ to choose the most promising foreign markets.

Accepted Answer

A)  indexing and ranking
B)  behaviorally anchored rating scales
C)  thematic apperception tests
D)  gradual elimination

Question 11

When using the process of gradual elimination to screen potential country markets, a researcher should first, ________.

Accepted Answer

A)  delve into specific information
B)  obtain general information on macro-level indicators like population
C)  employ specific indicators, such as import statistics
D)  narrow down the choices with specific indicators, such as economic growth

Question 12

Explain the concept of a global market opportunity, and discuss the key questions to assess a firm's organizational readiness to pursue global market opportunities.

Accepted Answer

A global market opportunity is a favorab...

Question 13

An arrangement in which the firm allows another the right to use an entire business system in exchange for fees, royalties, or other forms of compensation is known as ________.

Accepted Answer

A)  franchising
B)  licensing
C)  outsourcing
D)  offshoring

Question 14

CORE is a diagnostic tool mainly used by managers to choose qualified business partners.

Accepted Answer

A) True 
 B)False

Question 15

The extent of a country's openness to imports is termed ________.

Accepted Answer

A)  market intensity
B)  market size
C)  market receptivity
D)  market growth rate

Question 16

The estimate of the share of annual industry sales the firm expects to generate in a particular target market is known as ________.

Accepted Answer

A)  industry market potential
B)  company sales potential
C)  break-even analysis
D)  SWOT analysis

Question 17

By monitoring key industry-specific indicators, a manager can estimate industry market potential.

Accepted Answer

A) True 
 B)False

Question 18

In the Emerging Market Potential Indicators index, households with Internet access per 100 inhabitants are an indicator of ________.

Accepted Answer

A)  market intensity
B)  commercial infrastructure
C)  country risk
D)  market consumption capacity

Question 19

Explain the four factors contributing to product suitability for international markets, and describe how these factors can help an international firm with a gradual elimination screening methodology.

Accepted Answer

Products or services with the best inter...

Question 20

Which of the following questions would be more important for Happy Pet executives to evaluate when determining the firm's readiness to internationalize?

Accepted Answer

A)  What does Happy Pet hope to gain from internationalizing its operations?
B)  How are the domestic sales figures of Happy Pet's competitors?
C)  What product pricing strategies should Happy Pet adopt?
D)  Where would be the best location for a Happy Pet product distribution center?

Exam 12: Global Market Opportunity Assessment

Which of the following questions would be more important for Happy Pet executives to evaluate when determining the firm's readiness to internationalize?

Correct AnswerverifiedShow Answer

The estimate of the share of annual industry sales the firm expects to generate in a particular target market is known as ________.

Correct AnswerverifiedShow Answer

Countries appropriate for firms intending to use FDI as an entry strategy should exhibit a potential for long-term growth with limited political risk.

Correct AnswerverifiedShow Answer

Explain the four factors contributing to product suitability for international markets, and describe how these factors can help an international firm with a gradual elimination screening methodology.

Correct AnswerverifiedProducts or services with the best inter...View AnswerShow Answer

In order to estimate industry market potential, managers most likely require ________.

Correct AnswerverifiedShow Answer

Which of the following tasks is the final stage of assessing the global market opportunities of a firm?

Correct AnswerverifiedShow Answer

Which of the following tasks should a shoe manufacturing company perform first if it needs to assess the global market opportunity?

Correct AnswerverifiedShow Answer

Trade as a percentage of GDP is used to measure a country's market receptivity.

Correct AnswerverifiedShow Answer

CORE is a diagnostic tool mainly used by managers to choose qualified business partners.

Correct AnswerverifiedShow Answer

A SWOT analysis is used to estimate company sales potential for each target market.

Correct AnswerverifiedShow Answer

Which of the following market research tools relies on known information about one product to infer the market potential of another product?

Correct AnswerverifiedShow Answer

A researcher who assigns scores to countries for their overall market attractiveness uses ________ to choose the most promising foreign markets.

Correct AnswerverifiedShow Answer

In the Emerging Market Potential Indicators index, households with Internet access per 100 inhabitants are an indicator of ________.

Correct AnswerverifiedShow Answer

Which of the following factors should most likely be considered by Brown consultants as they screen countries for All You Cosmetics?

Correct AnswerverifiedShow Answer

The extent of a country's openness to imports is termed ________.

Correct AnswerverifiedShow Answer

Market intensity is defined as the size and growth rate of the country's middle class.

Correct AnswerverifiedShow Answer

By monitoring key industry-specific indicators, a manager can estimate industry market potential.

Correct AnswerverifiedShow Answer

An arrangement in which the firm allows another the right to use an entire business system in exchange for fees, royalties, or other forms of compensation is known as ________.

Correct AnswerverifiedShow Answer

When using the process of gradual elimination to screen potential country markets, a researcher should first, ________.

Correct AnswerverifiedShow Answer

Explain the concept of a global market opportunity, and discuss the key questions to assess a firm's organizational readiness to pursue global market opportunities.

Correct AnswerverifiedA global market opportunity is a favorab...View AnswerShow Answer

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Products or services with the best inter...
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A global market opportunity is a favorab...
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