Question 1

________ convergence describes the development of hybrid devices that can combine the functionality of two or more existing media platforms into a single device.

Accepted Answer

A)  Technological
B)  Content
C)  Media
D)  Industry

Question 2

Which of the following U.S. media channels generates the most revenue?

Accepted Answer

A)  television
B)  Internet
C)  newspapers
D)  motion pictures

Question 3

Which of the following statements about mobile gaming is not true?

Accepted Answer

A)  Mobile games generated an estimated $3 billion in 2016.
B)  Mobile gaming is a more open platform than console gaming.
C)  Mobile games appeal to a younger demographic than console games.
D)  Mobile games are expensive to develop when compared to traditional gaming systems.

Question 4

Magazine digital advertising revenues are expected to _______ for the next few years.

Accepted Answer

A)  remain relatively flat
B)  more than double
C)  grow over 20%
D)  significantly decrease

Question 5

The average American adult spends twice as much time-consuming media than time spent at work.

Accepted Answer

A) True 
 B)False

Question 6

Together Amazon and Apple account for ________ of the e-book market.

Accepted Answer

A)  55%
B)  72%
C)  87%
D)  92%

Question 7

What advantages do pure digital news sites have over print newspapers? What advantages do print newspapers have compared to online news sites?

Accepted Answer

Pure digital news sites have many advant...

Question 8

________ were the most troubled segment of the publishing industry in 2017.

Accepted Answer

A)  Books
B)  Magazines
C)  Newspapers
D)  Periodicals

Question 9

Over 50% of the American population watches television online.

Accepted Answer

A) True 
 B)False

Question 10

Which of the following is not an example of a native digital news site?

Accepted Answer

A)  Huffington Post
B)  Buzzfeed
C)  Vice
D)  USA Today

Question 11

Why have newspaper revenues declined over the past 15 years?

Accepted Answer

The 15-year decline in newspaper revenue...

Question 12

In 2016, which of the following forms of entertainment produced the least amount of revenue?

Accepted Answer

A)  radio
B)  recorded music
C)  video games
D)  television

Question 13

In 2017, which of the following comprised the largest segment of the online gaming audience?

Accepted Answer

A)  social gamers
B)  mobile gamers
C)  casual gamers
D)  console gamers

Question 14

Content convergence describes convergence in the design, production, and ________ of content.

Accepted Answer

A)  sales
B)  distribution
C)  marketing
D)  consumption

Question 15

Which of the following native digital news sites is owned by AOL?

Accepted Answer

A)  Vox
B)  Vice
C)  Reddit
D)  Huffington Post

Question 16

How is the television industry being impacted by the Internet?

Accepted Answer

The television industry is in the midst ...

Question 17

Which of the following statements about the online newspaper audience is not true?

Accepted Answer

A)  The online newspaper is one of the most successful of all online media in terms of audience size.
B)  Most newspaper readers read the news using a combination of the Web, print and mobile.
C)  Social networks have become a major source of readers for newspaper articles.
D)  Online newspapers reach over 75% of individuals in households earning more than $100,000 a year.

Question 18

Which of the following is not one of the top three players in e-book publishing?

Accepted Answer

A)  Barnes & Noble
B)  Apple
C)  Amazon
D)  Google

Question 19

What percentage of Americans who read newspapers exclusively do so on a mobile device?

Accepted Answer

A)  23%
B)  33%
C)  43%
D)  53%

Question 20

Which of the following is not a current trend in online content?

Accepted Answer

A)  Americans continue to spend more on streaming music than downloaded music.
B)  Readership of newspapers in print form continues to exceed online readership.
C)  E-book sales growth slows.
D)  Explosive growth of the mobile platform accelerates the transition to digital content.

Exam 10: Online Content and Media

Together Amazon and Apple account for ________ of the e-book market.

Correct AnswerverifiedShow Answer

________ convergence describes the development of hybrid devices that can combine the functionality of two or more existing media platforms into a single device.

Correct AnswerverifiedShow Answer

The average American adult spends twice as much time-consuming media than time spent at work.

Correct AnswerverifiedShow Answer

Which of the following native digital news sites is owned by AOL?

Correct AnswerverifiedShow Answer

Magazine digital advertising revenues are expected to _______ for the next few years.

Correct AnswerverifiedShow Answer

Which of the following statements about mobile gaming is not true?

Correct AnswerverifiedShow Answer

In 2016, which of the following forms of entertainment produced the least amount of revenue?

Correct AnswerverifiedShow Answer

Which of the following is not one of the top three players in e-book publishing?

Correct AnswerverifiedShow Answer

Which of the following U.S. media channels generates the most revenue?

Correct AnswerverifiedShow Answer

Over 50% of the American population watches television online.

Correct AnswerverifiedShow Answer

In 2017, which of the following comprised the largest segment of the online gaming audience?

Correct AnswerverifiedShow Answer

Which of the following is not a current trend in online content?

Correct AnswerverifiedShow Answer

What advantages do pure digital news sites have over print newspapers? What advantages do print newspapers have compared to online news sites?

Correct AnswerverifiedPure digital news sites have many advant...View AnswerShow Answer

What percentage of Americans who read newspapers exclusively do so on a mobile device?

Correct AnswerverifiedShow Answer

How is the television industry being impacted by the Internet?

Correct AnswerverifiedThe television industry is in the midst ...View AnswerShow Answer

________ were the most troubled segment of the publishing industry in 2017.

Correct AnswerverifiedShow Answer

Content convergence describes convergence in the design, production, and ________ of content.

Correct AnswerverifiedShow Answer

Which of the following statements about the online newspaper audience is not true?

Correct AnswerverifiedShow Answer

Which of the following is not an example of a native digital news site?

Correct AnswerverifiedShow Answer

Why have newspaper revenues declined over the past 15 years?

Correct AnswerverifiedThe 15-year decline in newspaper revenue...View AnswerShow Answer

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Pure digital news sites have many advant...
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The television industry is in the midst ...
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The 15-year decline in newspaper revenue...
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