Question 1

Motivational conflicts can occur in a variety of ways. If a person must choose between two desirable alternatives, this form of conflict is called ________.

Accepted Answer

A)   approach-approach conflict
B)   approach-avoidance conflict
C)   approach-desire conflict
D)   avoidance-avoidance conflict

Question 2

Felicia knows that drinking water is much better for her skin than drinking soda. Even though the soda is tempting, her health needs speak louder and she chooses water. This example illustrates a person choosing to meet utilitarian needs.

Accepted Answer

A) True 
 B)False

Question 3

The degree to which a person is willing to expend energy to reach a specific need is called ________.

Accepted Answer

A)   motivation direction
B)   motivation path
C)   motivation scheme
D)   motivation strength

Question 4

________ is based on the premise that people have a need for order and consistency in their lives and that a state of tension is created when beliefs or behaviors conflict with one another.

Accepted Answer

A)   Expectancy theory
B)   The theory of cognitive dissonance
C)   Value theory
D)   Choice theory

Question 5

Why are approach-approach conflicts likely to create more cognitive dissonance than approach-avoidance conflicts?

Accepted Answer

A)   Approach-avoidance conflicts result when the positive alternative simply overwhelms the negative, thus no cognitive dissonance exists under the condition.
B)   Approach-approach conflicts result when both alternatives are positive. The selection of one requires the rejection of another, which creates a need for a cognitive explanation of why one positive choice was not selected.
C)   Approach-avoidance conflicts create inertia, thus past habits are employed without the need to resolve the cognitive inconsistencies.
D)   Approach-approach conflicts are very confusing to resolve intellectually, but approach-avoidance conflicts are typically simply resolved through behavioral aspects of reinforcement learning.

Question 6

The local Harley-Davidson motorcycle outlet has special events on Saturday mornings that involve vintage bikes exhibitions and free goods. Some people travel more than 100 miles on their Harleys to be there almost every Saturday. The motorcycle outlet's marketing approach is successful because Harley-Davidson has become a ________ product.

Accepted Answer

A)   fuzzy
B)   cult
C)   consumer-generated
D)   LOHAS

Exam 5: Motivation and Affect

The degree to which a person is willing to expend energy to reach a specific need is called ________.

Correct Answer
verified

Motivational conflicts can occur in a variety of ways. If a person must choose between two desirable alternatives, this form of conflict is called ________.

Correct Answer
verified

________ is based on the premise that people have a need for order and consistency in their lives and that a state of tension is created when beliefs or behaviors conflict with one another.

Correct Answer
verified

Correct Answer
verified

Why are approach-approach conflicts likely to create more cognitive dissonance than approach-avoidance conflicts?

Correct Answer
verified

Felicia knows that drinking water is much better for her skin than drinking soda. Even though the soda is tempting, her health needs speak louder and she chooses water. This example illustrates a person choosing to meet utilitarian needs.

Correct Answer
verified

Exam 5: Motivation and Affect

The degree to which a person is willing to expend energy to reach a specific need is called ________.

Correct AnswerverifiedShow Answer

Motivational conflicts can occur in a variety of ways. If a person must choose between two desirable alternatives, this form of conflict is called ________.

Correct AnswerverifiedShow Answer

________ is based on the premise that people have a need for order and consistency in their lives and that a state of tension is created when beliefs or behaviors conflict with one another.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Why are approach-approach conflicts likely to create more cognitive dissonance than approach-avoidance conflicts?

Correct AnswerverifiedShow Answer

Felicia knows that drinking water is much better for her skin than drinking soda. Even though the soda is tempting, her health needs speak louder and she chooses water. This example illustrates a person choosing to meet utilitarian needs.

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified