Question 1

Consumers who refuse to sacrifice style, but achieve it on a budget are called ________.

Accepted Answer

A)   frugalistas
B)   the mass class
C)   the nouveau rich
D)   social consumers

Question 2

Fred has been a farmer all his life. He inherited the family farm when he was 35, but that was twenty years ago. Due to the economy, Fred has lost the farm and has taken a manual labor job in the city to support his family. What form of mobility best describes Fred's position?

Accepted Answer

A)   Horizontal mobility
B)   Two-way stretch mobility
C)   Downward mobility
D)   Upward mobility

Question 3

Which of the following theorists is best known for arguing that an individual's relationship to the means of production determines his position in society?

Accepted Answer

A)   Karl Marx
B)   Max Weber
C)   Horatio Alger
D)   Thorstein Veblen

Question 4

Jason is a marketing researcher working for a client who believes that social class will be an important segmenting device. Jason decides to find social class categories by simply asking respondents to pick their own category. Which of the following best supports Jason's approach?

Accepted Answer

A)   Most Americans don't mind talking about social class but are usually inaccurate in determining their own categories.
B)   American consumers generally have little difficulty accurately placing themselves in the lower-middle class or middle class.
C)   American consumers are generally better able to identify their neighbors' social class than their own social class.
D)   Most Americans will list the social class they wish to belong to rather than the one they actually occupy.

Question 5

One percenters are an example of ________.

Accepted Answer

A)   pay pay ratio
B)   income inequality
C)   saving rate
D)   plutonomy

Question 6

A co-branding strategy was being utilized when the Taco Bell Chihuahua showed up in a commercial for Geico insurance.

Accepted Answer

A) True 
 B)False

Question 7

A ________ is an economy that is driven by a fairly small group of rich people.

Accepted Answer

A)   democracy
B)   plutonomy
C)   monarchy
D)   homogany

Question 8

Explain the difference between restricted codes and elaborated codes.

Accepted Answer

Restricted codes focus on the ...

Question 9

The lower classes use more restrictive codes than do the upper classes. How does this knowledge change the way insurance might be sold to a working-class man compared to an upper-class man?

Accepted Answer

A)   The promotion to the working-class man should emphasize his immediate satisfaction in knowing that his family will be cared for, while the upper-class promotion should emphasize the long-term consequences of the choice.
B)   The promotion to the working-class man should emphasize the long-term benefits of insurance, while the upper-class promotion should emphasize the short-term consequences of the choice.
C)   The promotion to the working-class man should emphasize pictures while the upper-class promotion should emphasize words.
D)   Both men would receive the same ad because elaboration codes have been found to be irrelevant to this product category.

Question 10

What are the two major components of social class? Explain and comment on each component (such as which is more important).

Accepted Answer

1. Occupational prestige-this one way to...

Question 11

We tend to marry people in a similar social class to ours. Sociologists call this ________, or assortative mating.

Accepted Answer

A)   hemophilia
B)   homogamy
C)   monogamy
D)   cultural formatting

Question 12

Trisha grew up in a drug-ridden inner city neighborhood. Through sheer determination and intelligence, Trisha is now a medical doctor teaching on the staff of a large university hospital. Trisha is proud of what she has accomplished, but sometimes she feels stressed and uncertain of who she really is. The concept of ________ assesses the impact of such inconsistencies.

Accepted Answer

A)   status crystallization
B)   homogamy
C)   habitus
D)   invidious distinction

Question 13

Hundreds of millions of consumers around the world have the purchasing power to afford higher quality products. This consumer group, known as the ________, tend to buy affordable cars rather than luxury cars.

Accepted Answer

A)   plutonomy
B)   taste culture
C)   leisure class
D)   mass class

Exam 12: Income and Social Class

A ________ is an economy that is driven by a fairly small group of rich people.

Correct Answer
verified

Correct Answer
verified

Hundreds of millions of consumers around the world have the purchasing power to afford higher quality products. This consumer group, known as the ________, tend to buy affordable cars rather than luxury cars.

Correct Answer
verified

What are the two major components of social class? Explain and comment on each component (such as which is more important).

Correct Answer
verified
1. Occupational prestige-this one way to...
View Answer

Consumers who refuse to sacrifice style, but achieve it on a budget are called ________.

Correct Answer
verified

The lower classes use more restrictive codes than do the upper classes. How does this knowledge change the way insurance might be sold to a working-class man compared to an upper-class man?

Correct Answer
verified

Jason is a marketing researcher working for a client who believes that social class will be an important segmenting device. Jason decides to find social class categories by simply asking respondents to pick their own category. Which of the following best supports Jason's approach?

Correct Answer
verified

Which of the following theorists is best known for arguing that an individual's relationship to the means of production determines his position in society?

Correct Answer
verified

One percenters are an example of ________.

Correct Answer
verified

We tend to marry people in a similar social class to ours. Sociologists call this ________, or assortative mating.

Correct Answer
verified

Explain the difference between restricted codes and elaborated codes.

Correct Answer
verified
Restricted codes focus on the ...
View Answer

Fred has been a farmer all his life. He inherited the family farm when he was 35, but that was twenty years ago. Due to the economy, Fred has lost the farm and has taken a manual labor job in the city to support his family. What form of mobility best describes Fred's position?

Correct Answer
verified

A co-branding strategy was being utilized when the Taco Bell Chihuahua showed up in a commercial for Geico insurance.

Correct Answer
verified

Exam 12: Income and Social Class

A ________ is an economy that is driven by a fairly small group of rich people.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Hundreds of millions of consumers around the world have the purchasing power to afford higher quality products. This consumer group, known as the ________, tend to buy affordable cars rather than luxury cars.

Correct AnswerverifiedShow Answer

What are the two major components of social class? Explain and comment on each component (such as which is more important).

Correct Answerverified1. Occupational prestige-this one way to...View AnswerShow Answer

Consumers who refuse to sacrifice style, but achieve it on a budget are called ________.

Correct AnswerverifiedShow Answer

The lower classes use more restrictive codes than do the upper classes. How does this knowledge change the way insurance might be sold to a working-class man compared to an upper-class man?

Correct AnswerverifiedShow Answer

Jason is a marketing researcher working for a client who believes that social class will be an important segmenting device. Jason decides to find social class categories by simply asking respondents to pick their own category. Which of the following best supports Jason's approach?

Correct AnswerverifiedShow Answer

Which of the following theorists is best known for arguing that an individual's relationship to the means of production determines his position in society?

Correct AnswerverifiedShow Answer

One percenters are an example of ________.

Correct AnswerverifiedShow Answer

We tend to marry people in a similar social class to ours. Sociologists call this ________, or assortative mating.

Correct AnswerverifiedShow Answer

Explain the difference between restricted codes and elaborated codes.

Correct AnswerverifiedRestricted codes focus on the ...View AnswerShow Answer

Fred has been a farmer all his life. He inherited the family farm when he was 35, but that was twenty years ago. Due to the economy, Fred has lost the farm and has taken a manual labor job in the city to support his family. What form of mobility best describes Fred's position?

Correct AnswerverifiedShow Answer

A co-branding strategy was being utilized when the Taco Bell Chihuahua showed up in a commercial for Geico insurance.

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
1. Occupational prestige-this one way to...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Restricted codes focus on the ...
View Answer

Correct Answer
verified

Correct Answer
verified