Question 1

Marketers who attempt to influence and change the various environmental forces have a(n)  ____ response to these forces.

Accepted Answer

A)  reactive
B)  inactive
C)  variable
D)  positive
E)  proactive

Question 2

Which of the following is the best example of utilizing technology to improve consumer relationships?

Accepted Answer

A)  Waiters recording orders on handheld computers
B)  Surveying customers to determine their needs
C)  Responding to changes in competitors' prices
D)  Introducing stringent package standards
E)  Requiring dolphin-safe tuna

Question 3

In a period of economic recovery, the best marketing strategy for FedEx would be characterized by which of the following features?

Accepted Answer

A)  Flexibility
B)  Aggressiveness
C)  Austerity
D)  Retrenchment
E)  Boldness

Question 4

A recent U.S. Supreme Court decision has nullified federal laws that restrict political campaign fund contributions for corporate labor unions.

Accepted Answer

A) True 
 B)False

Question 5

Volkswagen is planning its promotional strategy for its Passat model. When compared to others in its class, the Passat has average gas mileage, better comfort ratings, more leg room, better interiors, average dependability, and is made in its plants in Tennessee. Which of the following attributes of a Volkswagen Passat would be most appropriate to emphasize in television commercials during an economic recession?

Accepted Answer

A)  Gas mileage
B)  Dependability
C)  Made in the U.S.A.
D)  Leg room
E)  Comfort

Question 6

Which of the following statements about self-regulatory programs is false?

Accepted Answer

A)  Self-regulatory programs are usually less expensive than governmental regulatory programs.
B)  Self-regulatory programs' guidelines generally are more realistic and operational.
C)  Nongovernmental self-regulatory programs have neither the tools nor the authority to enforce guidelines.
D)  Self-regulatory guidelines generally are stricter than governmental regulatory programs.
E)  When a trade association sets up industry guidelines, some firms that are in the industry but not in the trade association do not follow the guidelines.

Question 7

A good example of a government regulatory group at the local level is the Better Business Bureau.

Accepted Answer

A) True 
 B)False

Question 8

Which of the following actions is illegal?

Accepted Answer

A)  Political officials influencing how much a government agency purchases and from whom.
B)  Corporate contributions to candidates.
C)  Corporate contributions to elected officials.
D)  Political officials helping businesses secure foreign markets.
E)  Paying political officials not to enforce a particular law.

Question 9

Technology assessment is

Accepted Answer

A)  measuring how much technology has been incorporated into an organization.
B)  trying to foresee the effects of new products and processes on the firm's operation and on society in general.
C)  assessing how much technology one wants to incorporate into a company in the future.
D)  judging how a firm's products affect society.
E)  weighing the cost of new technology to determine whether a firm can afford to use it.

Question 10

Discretionary income is associated with all of the following except

Accepted Answer

A)  automobiles.
B)  education.
C)  pets.
D)  furniture.
E)  food.

Question 11

Disposable income is used to pay taxes, spend, and save.

Accepted Answer

A) True 
 B)False

Question 12

What roles do the Better Business Bureau and the National Advertising Review Board play in self-regulation of business?

Accepted Answer

The answer of What roles do the Better Business Bureau...

Question 13

While Silk Soymilk engages in environmental scanning and analysis, the company is more likely to change its products and marketing strategies to adapt to environmental forces rather than trying to influence these forces. Silk Soymilk has a(n)  ____ approach to marketing environmental forces.

Accepted Answer

A)  inactive
B)  reactive
C)  proactive
D)  negative
E)  variable

Question 14

If a person has buying power, he or she is influenced only by a product's absolute price.

Accepted Answer

A) True 
 B)False

Question 15

The Pharmaceutical Research and Manufacturers of America sets guidelines for its member firms to follow regarding the use of unethical practices. Thus, it is engaging in

Accepted Answer

A)  legislation.
B)  lobbying.
C)  self-regulation.
D)  environmental scanning.
E)  trade restraint.

Question 16

Companies that compete for the same limited financial resources of the same customers are known as ____ competitors.

Accepted Answer

A)  oligopolic
B)  total budget
C)  generic
D)  product
E)  brand

Question 17

Which of the following is an advantage that self-regulatory agencies such as the BBB and the NARB have over governmental laws and regulatory agencies?

Accepted Answer

A)  Firms must strictly abide by the rulings of self-regulatory agencies.
B)  Establishment and implementation are usually less expensive.
C)  They have better tools to enforce their rulings.
D)  Guidelines are often stricter and create greater compliance from firms.
E)  Money is very rarely an issue in enforcing decisions of self-regulatory agencies.

Question 18

When using credit to make purchases, consumers are

Accepted Answer

A)  decreasing current buying power and increasing future buying power.
B)  increasing their present discretionary income to extend purchasing power.
C)  putting themselves at significant risk of financial disaster.
D)  forgoing the accumulation of wealth to increase current income.
E)  increasing current buying power at the expense of future buying power.

Question 19

The marketing environment consists of external forces that directly or indirectly influence an organization's acquisition of inputs and generation of outputs.

Accepted Answer

A) True 
 B)False

Question 20

Assuming that inflation is low, high buying power characterizes the ____ stage of the business cycle.

Accepted Answer

A)  prosperity
B)  depression
C)  recovery
D)  succession
E)  recession

Exam 3: The Marketing Environment

A recent U.S. Supreme Court decision has nullified federal laws that restrict political campaign fund contributions for corporate labor unions.

Correct Answer
verified

If a person has buying power, he or she is influenced only by a product's absolute price.

Correct Answer
verified

Discretionary income is associated with all of the following except

Correct Answer
verified

Technology assessment is

Correct Answer
verified

Which of the following is the best example of utilizing technology to improve consumer relationships?

Correct Answer
verified

When using credit to make purchases, consumers are

Correct Answer
verified

Companies that compete for the same limited financial resources of the same customers are known as ____ competitors.

Correct Answer
verified

While Silk Soymilk engages in environmental scanning and analysis, the company is more likely to change its products and marketing strategies to adapt to environmental forces rather than trying to influence these forces. Silk Soymilk has a(n) ____ approach to marketing environmental forces.

Correct Answer
verified

Correct Answer
verified

In a period of economic recovery, the best marketing strategy for FedEx would be characterized by which of the following features?

Correct Answer
verified

The marketing environment consists of external forces that directly or indirectly influence an organization's acquisition of inputs and generation of outputs.

Correct Answer
verified

The Pharmaceutical Research and Manufacturers of America sets guidelines for its member firms to follow regarding the use of unethical practices. Thus, it is engaging in

Correct Answer
verified

What roles do the Better Business Bureau and the National Advertising Review Board play in self-regulation of business?

Correct Answer
verified

Which of the following actions is illegal?

Correct Answer
verified

Disposable income is used to pay taxes, spend, and save.

Correct Answer
verified

Assuming that inflation is low, high buying power characterizes the ____ stage of the business cycle.

Correct Answer
verified

Which of the following statements about self-regulatory programs is false?

Correct Answer
verified

A good example of a government regulatory group at the local level is the Better Business Bureau.

Correct Answer
verified

Marketers who attempt to influence and change the various environmental forces have a(n) ____ response to these forces.

Correct Answer
verified

Which of the following is an advantage that self-regulatory agencies such as the BBB and the NARB have over governmental laws and regulatory agencies?

Correct Answer
verified

Exam 3: The Marketing Environment

A recent U.S. Supreme Court decision has nullified federal laws that restrict political campaign fund contributions for corporate labor unions.

Correct AnswerverifiedShow Answer

If a person has buying power, he or she is influenced only by a product's absolute price.

Correct AnswerverifiedShow Answer

Discretionary income is associated with all of the following except

Correct AnswerverifiedShow Answer

Technology assessment is

Correct AnswerverifiedShow Answer

Which of the following is the best example of utilizing technology to improve consumer relationships?

Correct AnswerverifiedShow Answer

When using credit to make purchases, consumers are

Correct AnswerverifiedShow Answer

Companies that compete for the same limited financial resources of the same customers are known as ____ competitors.

Correct AnswerverifiedShow Answer

While Silk Soymilk engages in environmental scanning and analysis, the company is more likely to change its products and marketing strategies to adapt to environmental forces rather than trying to influence these forces. Silk Soymilk has a(n) ____ approach to marketing environmental forces.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

In a period of economic recovery, the best marketing strategy for FedEx would be characterized by which of the following features?

Correct AnswerverifiedShow Answer

The marketing environment consists of external forces that directly or indirectly influence an organization's acquisition of inputs and generation of outputs.

Correct AnswerverifiedShow Answer

The Pharmaceutical Research and Manufacturers of America sets guidelines for its member firms to follow regarding the use of unethical practices. Thus, it is engaging in

Correct AnswerverifiedShow Answer

What roles do the Better Business Bureau and the National Advertising Review Board play in self-regulation of business?

Correct AnswerverifiedShow Answer

Which of the following actions is illegal?

Correct AnswerverifiedShow Answer

Disposable income is used to pay taxes, spend, and save.

Correct AnswerverifiedShow Answer

Assuming that inflation is low, high buying power characterizes the ____ stage of the business cycle.

Correct AnswerverifiedShow Answer

Which of the following statements about self-regulatory programs is false?

Correct AnswerverifiedShow Answer

A good example of a government regulatory group at the local level is the Better Business Bureau.

Correct AnswerverifiedShow Answer

Marketers who attempt to influence and change the various environmental forces have a(n) ____ response to these forces.

Correct AnswerverifiedShow Answer

Which of the following is an advantage that self-regulatory agencies such as the BBB and the NARB have over governmental laws and regulatory agencies?

Correct AnswerverifiedShow Answer

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