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After defining the purpose of a report, a writer must think carefully about who will read it. Business researchers should consider both primary and ___________ audiences, which might include upper management and people in other departments.

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When incorporating a graphic in the body of your report, you should 


A) use a good deal of color to improve readability.
B) manipulate the visual to make data look more dramatic.
C) include a reference to the graphic in the text.
D) assume that the reader will draw the same conclusions you did from the set of data.

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Katherine wants to illustrate how her company's sales have increased over the past five years. She should use a pie chart to do this.

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Forms and templates are useful for presenting repetitive data, such as monthly sales reports, performance appraisals, merchandise inventories, and personnel and financial reports.

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The best choice for showing changes in a company's monthly sales for Fiscal Year 2014 is a(n)  


A) pie chart.
B) line chart.
C) flow chart.
D) organization chart.

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Theses, research studies, and complex reports are usually written using a(n) ____________________ writing style.

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formal

For longer, more formal reports, use the _______________ format. These reports are usually printed on plain paper instead of letterhead stationery or memo forms. They begin with a title followed by systematically displayed headings and subheadings.

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____________ data result from firsthand experience and observation and can be collected through surveys, interviews, observation, and experimentation.

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The more direct quotes you use in a business report, the more professional and credible it will seem.

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Sources of primary information include 


A) research databases.
B) periodicals and newspapers.
C) surveys and interviews.
D) information on the Web.

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Which of the following statements would need to be documented in a report? 


A) The stock market can be volatile.
B) Many types of people invest in the stock market.
C) On May 6, 2010, the Dow Jones Industrial Average suffered a 998 point loss, which the media called the Flash Crash.
D) All of these choices

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Kyle is developing his ____________________ plan, which will include a statement of the problem, a statement of purpose, his research strategy, a tentative outline of his report, and the work schedule.

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Nearly every research project should begin with a search of primary data.

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In which of the following situations should the indirect pattern of organization be used for a business report? 


A) When readers are familiar with the topic 
B) When readers must be educated about the topic 
C) When readers are supportive of the topic 
D) The indirect method should be used in all these cases.

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B

____________________ charts show the chain of command, from the boss down to the line managers and employees.

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______________ data come from reading what others have experienced or observed and written down and can be collected through books, periodicals, indexes, research databases, and Web resources.

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Reports that present data without analysis or recommendations are classified as ____________________ reports.

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Heidi is writing a report about ways to reduce the time it takes to process a customer return and is determining why the topic is worth investigating at this time. Heidi is looking at the 


A) scope.
B) limitations.
C) significance.
D) purpose.

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In planning his report, Byron breaks the major investigative problem into subproblems. This process is sometimes called 


A) visualizing the problem.
B) focusing the problem.
C) factoring the problem.
D) expanding the problem.

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Research reports prepared by consultants for their clients tend to be rather formal.

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True

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