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James received a letter from a customer asking about his company's accounting services. How should James reply to the customer? 


A) E-mail or IM 
B) Text message 
C) Bound report 
D) Letter

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Companies should respond to every comment left by customers on social media sites.

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Business ____________________ are important when a permanent record is required, when a message is confidential, and when formality is necessary.

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When should you send a thank-you note? 


A) When someone gives you a gift 
B) When someone does a favor for you 
C) When you have been someone's guest 
D) You should write a thank-you note for all these situations.

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A colleague has decided to write a negative online review of a restaurant she recently visited and has asked for your advice. What is the best advice you can give her? 


A) Make the review as long as possible so that you can include many details about the restaurant.
B) To be safe and to protect your privacy, leave the comment anonymously.
C) Include positives as well as negatives in the review.
D) Even if the restaurant contacts you to correct the problem, leave the original message posted as is.

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The body of a routine message that requests information or action should 


A) present details that explain your request.
B) request action from the reader.
C) give any deadline dates.
D) reveal for the first time why you are writing.

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Which of the following is the best closing for a straightforward claim letter? 


A) Thank you in advance for your consideration in this matter.
B) Please credit $36 to my account by December 31, when my next billing cycle begins.
C) If I don't get a refund by December 31, I will contact my attorney.
D) I look forward to having this adjustment made as soon as possible.

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A statement such as Even though we normally don't repair printers that have been mishandled by their owners, we have decided to repair your printer this one time only is an effective way to grant a customer's claim because it shows generosity.

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What should you do in the body of an adjustment letter? 


A) Explain who specifically is to blame for the problem.
B) Explain how you are complying with the claim.
C) Promise the customer that the problem will never happen again.
D) Apologize profusely.

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You are responsible for writing an instruction e-mail message that will outline the new procedures to log on to the company network. Develop a numbered list containing at least five steps. Your list should be written clearly using parallel structure.

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Student answers will vary.ach step shoul...

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____________________ messages express thanks, congratulations, recognition, and sympathy.

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Very few businesses make adjustments promptly.

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Which of the following is the best closing sentence for a message requesting information? 


A) Thank you in advance for your cooperation.
B) Your answers to these questions by April 30 will help us decide which product to purchase.
C) Thank you.
D) If you have any questions, please do not hesitate to call me.

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Goodwill messages should use phrases such as Thank you from the bottom of my heart or It gives me great pleasure to extend my congratulations.

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Business letters are preferred over e-mail when a permanent record is required, when a message is confidential, and when formality is necessary.

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A business letter is a better channel choice than e-mail 


A) when the matter requires confidentiality.
B) when you want to be informal.
C) when time is of the essence.
D) never. Business letters are obsolete.

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The closing of a routine request that requires action may include an end ____________________ so that the reader knows when an action is required.

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Adjustment messages that grant customers' claims should be written using the ____________________ organizational pattern.

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Straightforward, direct claims are those to which you expect the receiver to agree readily.

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Instruction messages are used to 


A) establish rules of conduct to be followed within an organization.
B) explain clearly how to complete a task.
C) entertain customers by being witty and clever.
D) All these choices.

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