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Exam 14: International Consumer Relations

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Question 21

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If you had the opportunity to devise a consumer's bill of rights, what would you include?

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Using the principles proposed in a bill ...

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Question 22

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What is the difference between global PR and execution of PR in local markets around the world?

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Global PR is the execution of a campaign...

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Question 23

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Research indicates that about 40 percent of dissatisfied customers lodge complaints.

Spread of Web capabilities and globalization have introduced new pressures on consumer relations, making companies even more aware that they must walk a fine line between behaving "responsibly" and marketing their products.

"What's in a name?" is a question public relations people should help marketing people answer whenever they begin planning a major product introduction around the globe.

Why do multinational corporations need to be sensitive to the effect of their actions on people of different cultures in different geographies?

Which of the following is NOT a typical goal of a customer relations professional?

In 2012, U.S. online shoppers were expected to spend upwards of ____________ on books, apparel, computers, etc.

Today, expeditious complaint handling is done more by ombudspersons than people at remote call centers.

Companies that are responsible and concerned about local residents should lead by doing what's appropriate and then communicate what they did, and not the other way around.

How do public relations solutions help organizations get there message across to consumers who have thousands of advertising messages directed at them?

Describe the "consumer class" and note the implications for public relations professionals.

Consumers place much trust in consumer-generated media; therefore, consumer relations people must understand and try to manage such media.

Jet Blue Airways' "Customer Bill of Rights" is typical of the enlightened attitude companies have toward customers today.

What are some typical goals of consumer relations professionals?

Give an example of a multinational company that has used public relations techniques to help distinguish its products from the competition.

An ombudsman is a

Which of the following is NOT a consumer relations function in companies?

Why did JetBlue initiate its "Customer Bill of Rights"?

After all is said and done, the primary purpose of consumer relations is to build sales.