Question 1

Name three distinct functions of the marketing process as they relate to the health care field.

Accepted Answer

(any three of the following)
Using marke...

Question 2

It is acceptable practice for planners to segment groups within a population either before or after surveying them.

Accepted Answer

A) True 
 B)False

Question 3

Which routes of promotion would include health care workers talking to patients about controlling high blood pressure with medicines?

Accepted Answer

A)   Direct marketing
B)   Personal selling
C)   Sales promotions
D)   Public relations B

Question 4

In order for planners to develop effective message strategy, they must know

Accepted Answer

A)   what budget items can be deleted.
B)   what may be motivating the priority population.
C)   how many people they will reach.
D)   how many workers will be on their planning team.

Question 5

For the purposes of program planning, the people who make up the market are the

Accepted Answer

A)   innovators.
B)   stakeholders.
C)   priority population.
D)   sample groups. C

Question 6

Consumer orientation means that all marketing-related program decisions are based on what planners know about the priority population and their preferences.

Accepted Answer

A) True 
 B)False

Question 7

What are four things planners should determine when considering the amount to be charged for a program?

Accepted Answer

Who are the clients?
What is their ability to pay?
Are co-payers involved?
Is the program covered under an insurance program?
What is the mission of the planner's agency?
What are competitors charging?
What is the demand for the program or product?

Question 8

All the following are ways to segment a population, EXCEPT by

Accepted Answer

A)   geographics.
B)   demographics.
C)   personality types.
D)   behavioral.

Question 9

In contrast to a tangible price of money for marketing, the intangible price in social marketing is

Accepted Answer

A)   ongoing choices to do a behavior.
B)   other behaviors that give satisfaction.
C)   time, effort, discomfort, etc.
D)   behavior.

Question 10

The four "P's" of marketing are

Accepted Answer

A)   product, price, priority, principle.
B)   principle, place, product, promotion.
C)   promotion, product, price, place.
D)   place, promotion, price, priority.

Question 11

To successfully facilitate a product exchange, planners must have an understanding of the consumers.

Accepted Answer

A) True 
 B)False

Question 12

Price is the same thing as barriers.

Accepted Answer

A) True 
 B)False

Question 13

A consumer-based health education program is designed around the priority population's wants, needs, desires and preferences.

Accepted Answer

A) True 
 B)False

Question 14

Which the following promotional strategies includes reminding the consumer that the product exists?

Accepted Answer

A)   Inform
B)   Persuade
C)   Reinforce
D)   Differentiate

Question 15

Pretesting can be completed in two phases.

Accepted Answer

A) True 
 B)False

Question 16

Segmenting a population by things such as social class, lifestyle, and attitudes is known as behavioral segmentation.

Accepted Answer

A) True 
 B)False

Question 17

Which of the following would be an example of a core product?

Accepted Answer

A)   Helmet
B)   Contraceptives
C)   Recycle container
D)   Peace of mind

Question 18

Measurable, substantial, accessible, differentiable, and actionable are criteria to consider when determining

Accepted Answer

A)   segmentation.
B)   diffusion.
C)   market demand.
D)   social support.

Question 19

Audience segmentation is one small part of overall market segmentation.

Accepted Answer

A) True 
 B)False

Question 20

Feeling good about yourself is an example of a(n)

Accepted Answer

A)   illusion.
B)   augmented product.
C)   core product.
D)   incentive.

Exam 11: Marketing: Developing Programs That Respond to the Wants and Needs of the Priority Population

Name three distinct functions of the marketing process as they relate to the health care field.

Correct Answerverified(any three of the following)Using marke...View AnswerShow Answer

It is acceptable practice for planners to segment groups within a population either before or after surveying them.

Correct AnswerverifiedShow Answer

Which routes of promotion would include health care workers talking to patients about controlling high blood pressure with medicines?

Correct AnswerverifiedB

In order for planners to develop effective message strategy, they must know

Correct AnswerverifiedShow Answer

For the purposes of program planning, the people who make up the market are the

Correct AnswerverifiedC

Consumer orientation means that all marketing-related program decisions are based on what planners know about the priority population and their preferences.

Correct AnswerverifiedShow Answer

What are four things planners should determine when considering the amount to be charged for a program?

Correct AnswerverifiedWho are the clients? What is their ability to pay? Are co-payers involved? Is the program covered under an insurance program? What is the mission of the planner's agency? What are competitors charging? What is the demand for the program or product?

All the following are ways to segment a population, EXCEPT by

Correct AnswerverifiedShow Answer

In contrast to a tangible price of money for marketing, the intangible price in social marketing is

Correct AnswerverifiedShow Answer

The four "P's" of marketing are

Correct AnswerverifiedShow Answer

To successfully facilitate a product exchange, planners must have an understanding of the consumers.

Correct AnswerverifiedShow Answer

Price is the same thing as barriers.

Correct AnswerverifiedShow Answer

A consumer-based health education program is designed around the priority population's wants, needs, desires and preferences.

Correct AnswerverifiedShow Answer

Which the following promotional strategies includes reminding the consumer that the product exists?

Correct AnswerverifiedShow Answer

Pretesting can be completed in two phases.

Correct AnswerverifiedShow Answer

Segmenting a population by things such as social class, lifestyle, and attitudes is known as behavioral segmentation.

Correct AnswerverifiedShow Answer

Which of the following would be an example of a core product?

Correct AnswerverifiedShow Answer

Measurable, substantial, accessible, differentiable, and actionable are criteria to consider when determining

Correct AnswerverifiedShow Answer

Audience segmentation is one small part of overall market segmentation.

Correct AnswerverifiedShow Answer

Feeling good about yourself is an example of a(n)

Correct AnswerverifiedShow Answer

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(any three of the following)
Using marke...
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C

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Who are the clients? What is their ability to pay? Are co-payers involved? Is the program covered under an insurance program? What is the mission of the planner's agency? What are competitors charging? What is the demand for the program or product?

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