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As an industry enters the shakeout stage, rivalry between companies becomes intense.

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Entry barriers in the embryonic stage are frequently based on


A) brand loyalty.
B) technological know-how
C) absolute cost advantages.
D) economies of scope.
E) economies of scale

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List and briefly discuss each of the elements of Michael Porter's Five Forces Model.

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1. Risk of entry of potential competitor...

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Research suggests that it is often the __________ firms in an industry that initiate price cuts or increase promotions in an attempt to cover fixed costs.


A) strongest
B) weakest
C) largest
D) oldest
E) newest

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All of the following are demographic forces in the macroenvironment except


A) age
B) values
C) gender
D) social class
E) sexual orientation

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The bargaining power of an industry's buyers is greater when


A) the industry is consolidated and the buyers are many.
B) the buyers make small and infrequent purchases.
C) they can threaten to enter the industry and produce the product themselves.
D) buyers' switching costs are high.
E) it is not feasible for buyers to purchase inputs from more than one company in the industry.

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Within an industry, each strategic group may face a different set of opportunities and threats.

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Which of the following is not a determinant of the extent of rivalry among established companies?


A) The number and size distribution of companies in the industry
B) The power of buyers
C) The cost structure of firms in an industry
D) Exit barriers
E) Demand conditions

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The extent of rivalry among established companies is lowest when


A) the industry's product is a commodity.
B) demand is growing rapidly.
C) exit barriers are substantial.
D) the industry is entering a decline stage.
E) the industry is dominated by a small number of large companies.

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An important determinant of the strength of the competitive forces in an industry is the changes that take place in it over time.

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Growth industries


A) typically suffer from high mobility barriers.
B) provide economies of scale to existing companies
C) have high rivalry among established companies.
D) increase prices because customers are more aware of the industry's product.
E) tend to be characterized by weak rivalry.

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Which of the following is not one of the factors in the economic forces of the macroenvironment?


A) Growth rate of the economy
B) Interest rates
C) Price inflation
D) Currency exchange rates
E) Market saturation

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The Internet is an example of a


A) technological force.
B) social force.
C) political and legal force.
D) demographic force.
E) global force.

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If economies of scale are an industry's primary entry barrier, a new entrant's major risk is


A) its inability to access labor and materials.
B) inferior quality of its products.
C) its inability to match the innovation of the established firm.
D) its inability to produce in sufficient volume to match the cost advantages of established producers.
E) its inability to get buyers to switch to its product.

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The threat from new entrants is greatest in the _________ stage of the industry life cycle.


A) embryonic
B) growth
C) shakeout
D) maturity
E) decline

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What is meant by the term "strategic group," and why is it important for managers to understand this in order to position their companies in a competitive marketplace?

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A company's business model determines ho...

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The systematic analysis of forces in the industry environment using the Porter framework is a powerful tool that helps managers to think strategically.

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High exit barriers pose the greatest threat to companies in the _________ stage of the industry life cycle.


A) embryonic
B) growth
C) maturity
D) fragmented
E) decline

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Mobility barriers are factors that help the movement of companies between strategic groups.

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A fragmented industry consists of a small number of large companies, none of which is in a position to determine industry prices.

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