FiltersDone

Question type

Essay

Multiple Choice

Short Answer

True False

Matching

Exam 13: Conceiving, Developing, and Managing Products

Show Answer

Share

---

All types

Filters

Study Flashcards

Question 21

Multiple Choice

Review LaterAdd Note

Review Later

Although the adoption process describes the behavior of individual consumers, the diffusion process explains the buying behavior of

A) different market segments.
B) different cultural groups.
C) organizational consumers.
D) value-oriented consumers.

Correct Answer

verified

Show Answer

Question 22

Multiple Choice

Review LaterAdd Note

Review Later

The mental and behavioral procedure an individual goes through when learning about and purchasing a new product is examined in the

A) brand awareness-aversion process.
B) consumer decision-making process.
C) diffusion process.
D) adoption process.

Correct Answer

verified

Show Answer

Question 23

Multiple Choice

Review LaterAdd Note

Planned style obsolescence is an example of a(n)

A product idea is converted into a physical form in the commercialization stage of new-product planning.

In the confirmation stage of the adoption process, a consumer

The diffusion process describes market segments on the basis of the market penetration rate for a new product.

A company uses weights of 5 for general characteristics, 4 for marketing characteristics, and 3 for production characteristics. Within these categories, each product idea can be scored on the basis of 1 (outstanding) to 10 (very poor) . If a potential new product scores 3.0, 2.0, and 2.5 on the three characteristics, respectively, its overall rating is

The product life-cycle concept suggests that decline is inevitable, and that a firm cannot manage the product life cycle to prolong the maturity stage and forestall decline.

Product construction, packaging, branding, and product positioning decisions are first needed during which stage of the new-product planning process?

Which stage of the product life cycle is characterized by the greatest number of outlets and use of the mass market as a target market?

The decline stage of the product life cycle is characterized by the

In which stage of the new-product planning process is a consumer asked "Is the idea easy to understand?" and "Would you buy the product?"

Product development costs are generally higher for minor innovations than for major innovations.

The criterion for a new product in a new-product screening checklist is whether the product's score exceeds a minimum cutoff point.

A minor innovation to one firm can be considered as a major innovation to another.

"Would you replace your current brand with this new product?" is a question typically asked for the first time during the test marketing phase of new-product planning.

Increasing market segmentation, developing new product uses, adding features, and increasing usage among current consumers are strategies aimed at

In which new-product planning stage does a firm seek to determine the rate of return on the total investment for a new product on the basis of projections of demand, costs, and investment?

Total revenues on a new product were less than the firm's production and marketing costs. The new product should be classified as a(n)

Which of these statements is NOT a valid criticism of the use of market-oriented sources of information in the idea generation stage of the new-product planning process?