Question 1

The distribution channel used when the manufacturer of art supplies sells its product direct to customers through mail orders is:

Accepted Answer

A)   producer to consumer.
B)   producer to retailer to consumer.
C)   producer to wholesaler to retailer to consumer.
D)   producer to agent to retailer to consumer.
E)   producer to agent to wholesaler to retailer to consumer.

Question 2

Some retailers demand producers pay a so-called _____ _____ in order to get their products placed on the  store's shelves.

Accepted Answer

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Question 3

A channel consisting of only producer and final customer, with no middlemen providing assistance, is called _____ distribution.

Accepted Answer

A)   selective
B)   indirect
C)   horizontal
D)   direct
E)   administered

Question 4

All services (because they are intangible) are sold through a direct distribution channel.

Accepted Answer

A) True 
 B)False

Question 5

Another term for gray marketing is:

Accepted Answer

A)   buyback exporting.
B)   countertrading.
C)   export disintermediation.
D)   dumping.
E)   export diversion.

Question 6

Which of the following statements about the intensity of distribution is True?

Accepted Answer

A)   The degrees of intensity span an entire continuum.
B)   Intensive distribution is not possible at the wholesale level.
C)   A firm should use the same degree of intensity at each successive level of distribution.
D)   The intensity of distribution refers to whether a pull strategy will be used.  E It the first two steps in designing a channel have been followed carefully, a manager should have no . difficulty in establishing the appropriate intensity of distribution.

Question 7

The distribution channel used when the Sessions Folk Gallery buys Okra-Dokies, jewelry made from okra pods, from the artist who crafts them to sell to its customers is:

Accepted Answer

A)   producer to consumer.
B)   producer to retailer to consumer.
C)   producer to wholesaler to retailer to consumer.
D)   producer to agent to retailer to consumer.
E)   producer to agent to wholesaler to retailer to consumer.

Question 8

For which of the following products will its manufacturer most likely choose exclusive distribution?

Accepted Answer

A)   mystery novels
B)   charcoal
C)   a brand of luxury automobile
D)   knee pads
E)   gardening magazines

Question 9

For which of the following products would direct distribution be most advantageous?

Accepted Answer

A)   a private tutoring service
B)   lace and satin fabric for making dresses
C)   dog food for overweight dogs
D)   chewing gum
E)   leather sandals

Question 10

If a music store had to carry the complete line of records produced by Artemis Records in order to carry the latest Warren Zevon compilation CD, this would be an example of a(n) :

Accepted Answer

A)   exclusive dealing agreement.
B)   exclusive-territory policy.
C)   intensive distribution strategy.
D)   tying contract.
E)   horizontal conflict.

Question 11

Midnight Physicians provides medical treatment for patients who are unable to see a doctor during the hours doctors' offices are usually open. Midnight Physicians uses a(n)  _____ channel of distribution.

Accepted Answer

A)   flexible
B)   direct
C)   hierarchical
D)   administered
E)   indirect

Question 12

Avon products can be purchased through its sales force, at its retail operations, and on the Internet, but not at every outlet that might like to carry the Avon line of products. Avon uses ______ distribution.

Accepted Answer

A)   exclusive
B)   intensive
C)   direct
D)   selective
E)   horizontal

Question 13

Worldwide Travel Agency, ReMax real estate agency, and Jonson Equipment Brokerage Company are all examples of:

Accepted Answer

A)   agent middlemen.
B)   consumer products brokers.
C)   "do-it-yourself" distributors.
D)   distribution facilitators.
E)   merchant middlemen.

Question 14

According to the text, middlemen are most meaningfully classified on the basis of:

Accepted Answer

A)   prices charged to their customers.
B)   geographic area served.
C)   whether they take title to the products they handle.
D)   number of different customers served.
E)   type of customer service demanded of producers.

Question 15

Vertical conflict occurs when firms at one level of the channel argue with firms at another level.

Accepted Answer

A) True 
 B)False

Question 16

Exclusive dealing occurs when a small appliance manufacturer requires a retailer to carry its entire line of appliances in order to stock its popular ice cream maker.

Accepted Answer

A) True 
 B)False

Question 17

_____ refers to when middlemen diversify by adding product lines not traditionally carried by their type of business.

Accepted Answer

A)   Vertical conflict
B)   Market integration
C)   Off-product retailing
D)   Horizontal cooperation
E)   Scrambled merchandising

Question 18

Which of the following is a possible source of channel power?

Accepted Answer

A)   an integrated Web site
B)   authorizing uncooperative firms to be penalized
C)   generic branding
D)   channel shrinkage
E)   a mechanistic organizational structure

Question 19

In 1989, Seeds of Change started with a simple mission: "To preserve biodiversity and promote sustainable, organic agriculture." With its ever-expanding line of Certified Organic Foods, it has stayed True to its mission. It uses only the freshest, select, organic ingredients. All are great tasting and healthy and just as nature intended. Seeds of Change also seeks out unique ingredients such as quinoa, an ancient and little-known South American grain that is high in protein and a valuable source of many amino acids. By using quinoa, Seeds of Change is helping to preserve a nutritious food that might have otherwise been lost for future generations. In close collaboration with an extensive network of certified organic seed growers and plant breeders, Seeds of Change cultivates, studies, refines, and expands the products it provides to consumers.
-When Seeds of Change sells in products in Whole Food Markets is using a(n)  _____ channel.

Accepted Answer

A)   flexible
B)   inflexible
C)   intensive
D)   direct
E)   indirect

Question 20

Which of the following channels for consumer goods is used when Mars candies' sells M&M candies at its Web site, www.colorworks.com?

Accepted Answer

A)   from producer to consumer
B)   from producer to retailer to consumer
C)   from producer to agent to retailer to consumer
D)   from producer to wholesaler to retailer to consumer
E)   from producer to agent to wholesaler to retailer to consumer

Exam 14: Channels of Distribution

Exclusive dealing occurs when a small appliance manufacturer requires a retailer to carry its entire line of appliances in order to stock its popular ice cream maker.

Correct Answer
verified

All services (because they are intangible) are sold through a direct distribution channel.

Correct Answer
verified

Avon products can be purchased through its sales force, at its retail operations, and on the Internet, but not at every outlet that might like to carry the Avon line of products. Avon uses ______ distribution.

Correct Answer
verified

A channel consisting of only producer and final customer, with no middlemen providing assistance, is called _____ distribution.

Correct Answer
verified

For which of the following products will its manufacturer most likely choose exclusive distribution?

Correct Answer
verified

The distribution channel used when the Sessions Folk Gallery buys Okra-Dokies, jewelry made from okra pods, from the artist who crafts them to sell to its customers is:

Correct Answer
verified

Which of the following channels for consumer goods is used when Mars candies' sells M&M candies at its Web site, www.colorworks.com?

Correct Answer
verified

Which of the following is a possible source of channel power?

Correct Answer
verified

According to the text, middlemen are most meaningfully classified on the basis of:

Correct Answer
verified

The distribution channel used when the manufacturer of art supplies sells its product direct to customers through mail orders is:

Correct Answer
verified

If a music store had to carry the complete line of records produced by Artemis Records in order to carry the latest Warren Zevon compilation CD, this would be an example of a(n) :

Correct Answer
verified

_____ refers to when middlemen diversify by adding product lines not traditionally carried by their type of business.

Correct Answer
verified

Correct Answer
verified

Worldwide Travel Agency, ReMax real estate agency, and Jonson Equipment Brokerage Company are all examples of:

Correct Answer
verified

For which of the following products would direct distribution be most advantageous?

Correct Answer
verified

Midnight Physicians provides medical treatment for patients who are unable to see a doctor during the hours doctors' offices are usually open. Midnight Physicians uses a(n) _____ channel of distribution.

Correct Answer
verified

Vertical conflict occurs when firms at one level of the channel argue with firms at another level.

Correct Answer
verified

Some retailers demand producers pay a so-called _ _ in order to get their products placed on the store's shelves.

Correct Answer
verified
slotting f...
View Answer

Which of the following statements about the intensity of distribution is True?

Correct Answer
verified

Another term for gray marketing is:

Correct Answer
verified

Exam 14: Channels of Distribution

Exclusive dealing occurs when a small appliance manufacturer requires a retailer to carry its entire line of appliances in order to stock its popular ice cream maker.

Correct AnswerverifiedShow Answer

All services (because they are intangible) are sold through a direct distribution channel.

Correct AnswerverifiedShow Answer

Avon products can be purchased through its sales force, at its retail operations, and on the Internet, but not at every outlet that might like to carry the Avon line of products. Avon uses ______ distribution.

Correct AnswerverifiedShow Answer

A channel consisting of only producer and final customer, with no middlemen providing assistance, is called _____ distribution.

Correct AnswerverifiedShow Answer

For which of the following products will its manufacturer most likely choose exclusive distribution?

Correct AnswerverifiedShow Answer

The distribution channel used when the Sessions Folk Gallery buys Okra-Dokies, jewelry made from okra pods, from the artist who crafts them to sell to its customers is:

Correct AnswerverifiedShow Answer

Which of the following channels for consumer goods is used when Mars candies' sells M&M candies at its Web site, www.colorworks.com?

Correct AnswerverifiedShow Answer

Which of the following is a possible source of channel power?

Correct AnswerverifiedShow Answer

According to the text, middlemen are most meaningfully classified on the basis of:

Correct AnswerverifiedShow Answer

The distribution channel used when the manufacturer of art supplies sells its product direct to customers through mail orders is:

Correct AnswerverifiedShow Answer

If a music store had to carry the complete line of records produced by Artemis Records in order to carry the latest Warren Zevon compilation CD, this would be an example of a(n) :

Correct AnswerverifiedShow Answer

_____ refers to when middlemen diversify by adding product lines not traditionally carried by their type of business.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Worldwide Travel Agency, ReMax real estate agency, and Jonson Equipment Brokerage Company are all examples of:

Correct AnswerverifiedShow Answer

For which of the following products would direct distribution be most advantageous?

Correct AnswerverifiedShow Answer

Midnight Physicians provides medical treatment for patients who are unable to see a doctor during the hours doctors' offices are usually open. Midnight Physicians uses a(n) _____ channel of distribution.

Correct AnswerverifiedShow Answer

Vertical conflict occurs when firms at one level of the channel argue with firms at another level.

Correct AnswerverifiedShow Answer

Some retailers demand producers pay a so-called _____ _____ in order to get their products placed on the store's shelves.

Correct Answerverifiedslotting f...View AnswerShow Answer

Which of the following statements about the intensity of distribution is True?

Correct AnswerverifiedShow Answer

Another term for gray marketing is:

Correct AnswerverifiedShow Answer

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Some retailers demand producers pay a so-called _ _ in order to get their products placed on the store's shelves.

Correct Answer
verified
slotting f...
View Answer

Correct Answer
verified

Correct Answer
verified