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Exam 1: Consumer Behavior and Consumer Research

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Question 1

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____ is a method in which a researcher accompanies consumers through the shopping and consumption processes.

A) Focus groups
B) Longitudinal studies
C) Experimentation
D) Shadowing
E) None of the above.

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Question 2

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To gain an effective understanding of the consumer it is most important to study activities relating to the purchase, consumption, and disposal aspects of consumer behavior.

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Post-modernism refers to the process of using rigorous empirical techniques to discover generalizable explanations and laws.

The marketing concept refers to the ability of a firm to sell what it manufactures to its targeted consumers.

How can consumer behavior impact public policy?

Peter Drucker is quoted as saying that there is one business purpose, "to create a customer."What does this mean?

Consumer behavior draws on a variety of other disciplines such as statistics, anthropology, economics, and psychology.

Why and how people consume is the focus of consumption analysis.

Consumer behavior can be defined as the activity people undertake when obtaining, consuming, and disposing of products and services.

The selling era came about due to an excess of demand that exceeded production capacity.

____ refers to how consumers get rid of the product and packaging.

The retail supply chain consists of all the organizations involved in taking a product from inception to final consumption.

____ refers to activities leading up to and including the purchase or receipt of the product.

Public policy makers are not interested in consumer behavior.

Segmentation focuses on differences within a group of consumers while recognizing the similarities between groups.

Which of the following areas can be better understood by studying consumer behavior?

Facilitating organizations include:

Shadowing is one form of the observational method for studying consumers.

Understanding how consumers use products often leads to an improved understanding of how they buy products.

To gain an effective understanding of the consumer it is most important to study activities relating to the purchase aspect of consumer behavior.