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Exam 9: Reaching Global Markets

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Question 71

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Scenario 9.2 Use the following to answer the questions. KFC opened its first franchised restaurant outside of North America in England in 1964.Now,over a billion KFC chicken dinners are sold annually at more than 80 countries and territories around the world.KFC has established its own processing plants in these countries to ensure the quality of its chickens and other food items.In the U.S. ,the menu at KFC is usually the same in all restaurants,with only a very few additional items available in different regions.However,when KFC first franchised into Asian countries,it added many unusual local delicacies to the menu-items such as fried octopus and squid.Additionally,the franchised stores in Asian countries display cooked food in "plates" near windows at the front of the store.This is a tradition for many restaurants in these countries-to offer the customer passing by a preliminary view of their product. -Refer to Scenario 9.2.KFC's establishment of international production/processing facilities is an example of

A) direct ownership.
B) franchising.
C) strategic alliance.
D) outsourcing.
E) a trading company.

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Question 72

True/False

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Exporting,licensing and franchising,trading companies,contract manufacturing,and joint ventures are preferred modes of international market entry for firms with an export department structure.

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Question 73

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When products are introduced into one nation from another,acceptance is far more likely

The Ford Motor Company has entered into an alliance with Yves Saint Laurent,a maker of clothing and one of the most successful fashion houses in the world.Yves Saint Laurent is headquartered in France.Ford will use Yves Saint Laurent designs and color traditions in its production of luxury models of the company's Expedition SUV and Lincoln vehicles.The Yves Saint Laurent elements will appear in the interior and body paint color.This alliance would most likely be classified as

When asked where Laser Tools,Inc. ,markets its products,company president and founder Roger Helms says that "the world is just one big market." He feels anyone not taking this stance is systematically passing up profitable business.Helms's international marketing strategy is best described as

Selling products that are not in demand in all world markets,such as hand-powered washing machines for use in countries where electricity is not universally available,represents an international marketing strategy focusing on

GATT is based on negotiations between member countries to reduce worldwide tariffs and increase international trade.

The Foreign Corrupt Practices Act of 1977 makes it illegal for U.S.firms to

While NAFTA eliminates many tariffs immediately,the tariffs on more sensitive goods,such as glassware,footwear,and some fruits and vegetables,will be phased out over a 15-year period.

At the heart of the ____ are agreements that provide legal ground rules for international commerce and trade policy.

If a certain country considered handshakes in business transactions to be taboo and preferred to use nodding,this would be an example of differences in ____ forces.

A special form of licensing in which one company grants another company the right to market its product in accordance with its standards in exchange for a financial commitment is called

Domestic marketing involves marketing strategies aimed at markets within the home country.

Approximately ____ of the world's purchasing power is outside of the United States.

If Tasmania levied a duty on all goods purchased from the United States and other countries outside its borders that were brought into Tasmania,its businesses and citizens would be paying a(n)

Two-thirds of the world's total purchasing power is outside the United States.

Which of the following lists the levels of involvement in global marketing from the lowest to the highest?

Japan's Sony Corporation is a prime example of a multinational enterprise.With this in mind,which of the following would most accurately characterize Sony's operations?

Special interest groups and regulatory bodies are ____ forces that must be taken into account in international marketing.

In determining the size of the market for consumer products,the international marketer will probably be very interested in per capita GDP figures.