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True/False
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Multiple Choice
A) Enterprise Application Integration
B) Service Oriented Architecture
C) Business Intelligence
D) Software as a Service (SaaS)
E) Customer Managed Interactions
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Multiple Choice
A) The process of automatically discovering non-obvious relationships in large analytical databases
B) The process of manually discovering obvious relationships in large analytical databases
C) The process of extracting, transforming and loading data into a data warehouse
D) The process of generating digital data for analytical purposes
E) None of the above
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Multiple Choice
A) Supercrunchers
B) Analysts
C) Statisticians
D) CRM Engineers
E) Exacerbaters
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Multiple Choice
A) A data warehouse enables data integration, while a data mart does not
B) Compared to a data warehouse, a data mart is smaller and easier to build
C) A data warehouse is designed for analytics, while a data mart is designed for transaction processing
D) A data warehouse is designed to focus on specific business functions for a specific community within an organization, while a data mart is not
E) Both B and C
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Multiple Choice
A) The process designed to turn customer data into customer relationship through active use of, and learning from, the information collected.
B) The concept that customers, when interacting with businesses and other organizations, retain control over the decision to interact, the timing of the interaction, the channel to be used in the interaction, and the data generated.
C) The process designed to collect valuable information from the interactions with customers with businesses and other organizations.
D) The concept that businesses and other organizations should safeguard customer data to build customer loyalty and trust.
E) Both A and C
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A) Because the data warehouse, the core of business intelligence, is large in size and large in scope
B) Because businesses need more than one software programs working together in order to gain superior insight and understanding of their business
C) Because business intelligence software allows users to cross-analyze and perform deep data research rapidly for better analysis of sales or performance on an individual, department, or company level.
D) Because businesses need a multidimensional database model to be able to analyze data to guide future decisions
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Multiple Choice
A) Ubiquity
B) Uniqueness
C) Unison
D) Usability
E) Universality
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Multiple Choice
A) Location Based Social Networking
B) Augmented Reality
C) Green IS
D) Online Analytical Processing (OLAP)
E) Digital Data Genesis
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Multiple Choice
A) M2M
B) P2M
C) M2P
D) P2P
E) MPM
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Multiple Choice
A) Providing best-of-breed integration
B) Enabling data integration
C) Supporting analytics
D) Only A and C
E) Only B and C
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True/False
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