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Exam 8: E-Commerce

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Question 31

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____ is a method for improving the volume or quality of traffic to a Web site.

A) Extensive markup language
B) Search engine optimization
C) Ad impression technology
D) Agent technology

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Question 32

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How does B2B e-commerce lower production costs and improve accuracy?

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B2B e-commerce lowers producti...

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Question 33

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In terms of Web marketing,what is a hit?

What are the main objectives of trading partner agreements?

____________________ is buying and selling goods and services over the Internet

The buyer-side marketplace offers suppliers a direct channel of communication to buyers through online storefronts.

In the subscription model,an organization uses e-commerce sites to sell digital products and services.

The Web and telecommunication technologies play a major role in e-commerce.

The third-party exchange marketplace model is controlled by sellers and buyers.

Very small businesses usually cannot use the Internet and e-commerce applications to gain a competitive edge.

Google provides an example of the merchant model of e-commerce through the AdWords program.

____ refers to money or scrip that is exchanged only electronically.

____ is an application of artificial intelligence that can be used for Web marketing.

Which of the following terms is computed by dividing the number of clicks an ad gets by the total impressions bought?

The main advantage of HTML over XML is that you can assign data-type definitions to information in a page.

Online classified ads such as Craigslist provide an example of consumer-to-business e-commerce.

_____ display ads appear on top of a browser window,blocking the user's view.

Describe the m-commerce applications that are currently available.

A ____ generates revenue from the fees charged for matching buyers and sellers.

Explain what click-and-brick e-commerce means.