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Exam 13: The Research Report

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Question 1

Multiple Choice

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A line chart is

A) Easily constructed and can be readily interpreted even by those not familiar with charts.
B) Useful in marketing studies especially when showing market share or market segments.
C) Useful in showing trends in data and comparing trends for different products, customers, and market areas

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verified

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Question 2

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The title page of the research report should bear the preparing organization's logo.

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Question 3

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The appendixes section of the report can be used to present copies of questionnaires used in the study.

The title page of the research report should tell the reader all of the following except

A reference table is designed to be a repository of statistical data.

The methodology section of the report is normally the largest section of the report and should be organized in a logical way.

Some general advice for preparing and presenting an oral report includes all except

The findings section of the report is normally the largest section of the report and should be organized in a logical way.

A pie chart is easily constructed and can be readily interpreted even by those not familiar with charts.

An analytical table is designed to be a repository of statistical data

A good rule to follow for including a table of contents, charts, and illustrations is to base the decision on the length of the report.

An analytical table is designed to aid in a formal analysis of interrelationships between variables.

The section of the research report that presents the highlights of the research report in a straightforward and precise manner is the

The researcher can pad or build up the size of a report through the use of appendixes.

The executive summary section of the report presents the highlights of the research report in a straightforward and precise manner.

The research methodology section of the report should include who the respondents were and how many were contacted.

A reference table is designed to aid in a formal analysis of interrelationships between variables.

The written report should be seen as an archival document and the oral report as a communication tool to reinforce the written report.

The research methodology section of the report should not include who the respondents were and how many were contacted.

The researcher's role is to