Question 1

The marketing managers of Havtol Inc., a food products company, created a dedicated software system to receive customers' feedback on the company's latest products. The customers who log into the company's networking site will be directed to a page where they have to answer a questionnaire. The managers can query the server at any time and collect the data required. In this scenario, Havtol Inc. is most likely using a(n)  _____.

Accepted Answer

A)  web survey system
B)  online panel provider
C)  web phishing system
D)  online focus group

Question 2

Internet surveys are labor-intensive efforts incurring training, telecommunications, and management costs.

Accepted Answer

A) True 
 B)False

Question 3

Which of the following best defines the term secondary data?

Accepted Answer

A)  It refers to data that has not been proven and is in the form of assumptions.
B)  It refers to raw data that has not been processed.
C)  It is data previously collected for any purpose other than the one at hand.
D)  It is data collected for the first time to solve a problem.

Question 4

In the context of the customer relationship management (CRM)  cycle, which of the following steps should be carried out once customer data are analyzed and transformed into usable information?

Accepted Answer

A)  The unprofitable customers must be identified.
B)  The information must be leveraged.
C)  The relevant customer data must be captured.
D)  The customer data must be stored and integrated.

Question 5

Mobile research provides immediate feedback when a consumer makes a decision to purchase, consumes a product, or experiences some form of promotion.

Accepted Answer

A) True 
 B)False

Exam 9: Marketing Research

In the context of the customer relationship management (CRM) cycle, which of the following steps should be carried out once customer data are analyzed and transformed into usable information?

Correct Answer
verified

Which of the following best defines the term secondary data?

Correct Answer
verified

Internet surveys are labor-intensive efforts incurring training, telecommunications, and management costs.

Correct Answer
verified

Correct Answer
verified

Mobile research provides immediate feedback when a consumer makes a decision to purchase, consumes a product, or experiences some form of promotion.

Correct Answer
verified

Exam 9: Marketing Research

In the context of the customer relationship management (CRM) cycle, which of the following steps should be carried out once customer data are analyzed and transformed into usable information?

Correct AnswerverifiedShow Answer

Which of the following best defines the term secondary data?

Correct AnswerverifiedShow Answer

Internet surveys are labor-intensive efforts incurring training, telecommunications, and management costs.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Mobile research provides immediate feedback when a consumer makes a decision to purchase, consumes a product, or experiences some form of promotion.

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified