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Exam 9: Business Intelligence Systems

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Question 41

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How should a sales team respond to a customer who has an RFM score of 545?

A) The sales team should contact this customer immediately.
B) The sales team should let go of this customer; the loss will be minimal.
C) The sales team should attempt to up-sell more expensive goods to this customer.
D) The sales team should spend more time with this customer.

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Question 42

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Describe the features of a data mart.

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A data mart is a data collection, smalle...

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Question 43

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________ is a term used to refer to the level of detail represented by the data.

A common business application of decision trees is to classify loans by likelihood of default.

Knowledge management enables employees to leverage organizational knowledge to work more efficiently.

________ attempt to capture human expertise and put it into a format that can be used by nonexperts.

Because of the various problems with operational data, large organizations choose to extract operational data into a(n) ________.

Real Simple Syndication (RSS)is the single most important content function in KM applications.

Operational data is structured for fast and reliable transaction processing.

________ is the single most important content function in knowledge management applications.

A value of 999-999-9999 for a U.S.phone number is an example of dirty data.

Problematic data are termed dirty data.

A sales report that is current as of the time the user accessed it on a Web server is a static report.

With ________, statistical techniques can identify groups of entities that have similar characteristics.

A drawback associated with OLAP reports is their inability to let users drill down into the data.

What is the objective of performing a market-basket analysis?

The remarkable characteristic of OLAP reports is that they are dynamic.

________ requires the user to request BI results.

What are expert systems? What are their primary disadvantages?

The five basic reporting operations that produce business intelligence can all be accomplished using SQL and basic HTML or a simple report writing tool.