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The three theories that hold that people are motivated by a need for consistency and stability are:


A) operant, classical, and social learning theories.
B) balance, congruity, and dissonance theories.
C) cognitive response, uncertainty reduction, and value theories.
D) none of the above.

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Sanders and Fitch describe this as the most heavy-handed form of social influence.


A) Persuasion
B) Compliance seeking
C) Giving directives
D) Giving advice
E) Refuting arguments

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Controlling the consequences of an action is called:


A) operant conditioning.
B) coercive power.
C) vicarious learning.
D) reinforcement.

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Terminal values are preferable end states of existence.

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How is social learning theory different from classical conditioning and operant conditioning?


A) Social learning theory focuses on paired stimuli.
B) Social learning theory focuses on obtaining knowledge by observation.
C) Social learning theory is likely to occur only in the classroom.
D) Social learning theory focuses primarily on reward and punishment responses.

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Which of the following ways of discouraging drug use uses counterattitudinal advocacy?


A) Lecturing students on all of the negative health effects of drug use
B) Having students compose anti-drug slogans
C) Showing students statistics that correlate drug use and success later in life
D) Appealing to religious values

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Persuasive ability is enhanced when the request is accompanied by reasons that are framed in terms of the target's needs.

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When you were in high school, your parents praised you for your good behavior and grounded you for your bad behavior. Their use of reward and punishment illustrates which of the following theories?


A) Theory of planned behavior
B) Dual-action theory
C) Accommodation theory
D) Learning theory

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Influencing people by providing them with positive role models is an example of social learning theory.

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The authors discuss goal competence in the framework of the film Paper Clips, which is based upon which of the following historical events?


A) The sinking of the Titanic
B) The Holocaust
C) The devastating tsunami at Phuket Island in Thailand
D) The destruction of the Twin Towers in New York City
E) The war in Iraq

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Being grounded for missing curfew is an example of operant conditioning.

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To make an effective request, you should be aware of both the positive and negative face needs of your receiver.

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In exemplification, a person gets his or her way by appearing to be:


A) likable.
B) weak.
C) competent.
D) good.

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A brilliant teacher can influence students through her knowledge of the subject matter of her field. This is an example of which kind of power?


A) Referent
B) Legitimate
C) Coercive
D) Expert

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Bethany gets her roommate June to do all her work because Bethany is too sick or too tired or too confused to do it herself. Bethany is using which self-presentation strategy?


A) Exemplification
B) Self-promotion
C) Supplication
D) Intimidation

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The classical conditioning model:


A) focuses on what happens before a response.
B) focuses on what happens after a response.
C) focuses on the human being involved in the S-R chain.
D) a and b

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According to value theory, there is no relationship between our identities and the values that we hold.

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What did Ashley Smith do?


A) She was the first woman to swim the English Channel.
B) She convinced her captor to release her and to surrender to the authorities.
C) She was a notorious con artist who deceived several people out of money.
D) Smith is a communication scholar well known for her development of the Theory of Reasoned Action.
E) Ashley Smith is the author of our book.

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A response is any unit of sensory input.

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According to classical learning theory, people are motivated by a need to be true to their own values.

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