Question 1

The use of media requires international adaptation because media availability varies from country to country. Norway, Belgium, and France do not allow cigarettes and alcohol to be advertised on TV. Norway and Sweden regulate TV advertising

Accepted Answer

A)   using women in advertising.
B)   not allowed to direct at children under 12.
C)   between the hours of 9 p.m. and 6 a.m.
D)   regarding content and clarity.
E)   for those under the age of majority.

Question 2

Companies such as Dell, Nortel, and The Body Shop, follow the waterfall approach to expansion. Explain this and the other approach at their disposal.

Accepted Answer

Companies can follow the waterfall appro...

Question 3

Define the grey market and how it may affect the global marketing of branded products such as Adidas shoes and Dell computers.

Accepted Answer

The grey market consists of branded prod...

Question 4

Amway expanded from the U.S. into Canada in the 1950s and into Australia in 1971. Amway India was established in 1998. Amway is an example of which type of entry strategy?

Accepted Answer

A)   sprinkler approach
B)   born global strategy
C)   waterfall approach
D)   triad market strategy
E)   first mover strategy

Question 5

The major decisions in international marketing include which of the following steps?

Accepted Answer

A)   deciding on the marketing program
B)   deciding whether to go abroad
C)   deciding how to enter the market.
D)   deciding which markets to enter
E)   all of the above

Question 6

One of the best ways to initiate or extend export activities used to be to

Accepted Answer

A)   exhibit at an overseas trade show.
B)   leverage Canadian embassies in Europe.
C)   partner with international suppliers.
D)   acquire foreign subsidiaries.
E)   produce an international catalogue.

Question 7

The "whole channel concept for international marketing" includes the following steps:

Accepted Answer

A)   sellers to channels between nations to final buyers.
B)   sellers to channels within foreign nations to final buyers.
C)   seller to seller's international marketing headquarters to channels between nations to channels within foreign nations to final buyers.
D)   seller to marketing headquarters to channels within foreign markets to final buyers.
E)   sellers to international markets to channels within foreign nations to final buyers.

Question 8

The fourth stage in internationalization process is when the company______.

Accepted Answer

A)   forms an export department
B)   makes an effort
C)   establishes one or more sales subsidiaries
D)   establishes production facilities abroad
E)   hires independentagents

Question 9

A global marketer, such as Gillette, prefers to enter countries that: (1)  rank high on market attractiveness; (2)  are low in market risk; and (3)

Accepted Answer

A)   in which they would have a promotional advantage.
B)   in which they would have a competitive advantage.
C)   in which they would have a service advantage.
D)   in which they have a product alliance.
E)   in which they would have a pricing advantage.

Question 10

Bartlett and Ghoshal have identified three organizational strategies for international firms. These are: (1)  a global strategy treats the world as a single market; (2)  a multinational strategy treats the world as a portfolio of national opportunities; and (3)

Accepted Answer

A)   a "regcal" strategy standardizes broad brand concepts but customizes for regional differences.
B)   a "glocal" strategy standardizes certain elements and localizes other elements.
C)   the marketing strategy identifies those elements assigned to a country and uses those elements plus corporate's contribution in the marketing plan.
D)   a local strategy standardizes all of the local elements.
E)   assumes that there are no "local" or multinational differences in formulating the marketing mix.

Question 11

Most firms work with a(n)  ________ and enter a nearby or similar country.

Accepted Answer

A)   franchisee
B)   import/export department
C)   contractual export department
D)   management contract
E)   independent agent

Question 12

Most brands are adapted to some extent to reflect significant differences in ________, competitive forces, and the legal and political environment.

Accepted Answer

A)   political and social mores
B)   business mission, brand development
C)   strategy, consumer behaviour
D)   consumer behaviour, brand development
E)   programs, marketing communications

Question 13

General Foods introduced its standard powdered Jell-O in the British market only to find that British consumers prefer the solid wafer form. Define straight extension discussing its advantages and disadvantages.

Accepted Answer

Straight extension means introducing the...

Question 14

Regional Free Trade Zones have intensified in recent years. Name three of the most prominent trade organizations in existence today, as well as specific marketers who are benefiting from the agreements.

Accepted Answer

The Europe...

Question 15

Disadvantages to global marketing include differences in consumer needs, wants, and usage patterns for products; difference in consumer response to marketing-mix elements; differences in brand and product development and the competitive environment; and

Accepted Answer

A)   differences in marketing institutions.
B)   differences in product performance.
C)   differences in management's reaction to the marketplace.
D)   differences in currency.
E)   differences in language and consumer expectations.

Question 16

The company must also choose the countries to consider based on product, geography, income and populations, and political climate.

Accepted Answer

A) True 
 B)False

Question 17

A company can enter a foreign market through ________, which is a complete form of licensing in which the company offers a complete brand concept and operating system designed to ensure that the ________ operates according to the requirements of the licensor.

Accepted Answer

A)   contract manufactures/licensor
B)   franchising/franchisee
C)   management contracts/firm
D)   contract management/firm
E)   joint venture/firm

Question 18

Export-management companies agree to manage a company's export activities for a fee.

Accepted Answer

A) True 
 B)False

Question 19

According to some researchers, top management begins to forcus on global opportunities when more than 15 percent of revenue comes from international market.

Accepted Answer

A) True 
 B)False

Question 20

Coca-Cola might want to charge 75 cents for Coke everywhere in the world, but this would mean quite different profit rates. Define price escalation and explain how it impacts Coke's pricing strategy.

Accepted Answer

When companies sell their goods abroad,t...

Exam 21: Tapping into Global Markets

Regional Free Trade Zones have intensified in recent years. Name three of the most prominent trade organizations in existence today, as well as specific marketers who are benefiting from the agreements.

Correct AnswerverifiedThe Europe...View AnswerShow Answer

Companies such as Dell, Nortel, and The Body Shop, follow the waterfall approach to expansion. Explain this and the other approach at their disposal.

Correct AnswerverifiedCompanies can follow the waterfall appro...View AnswerShow Answer

Most brands are adapted to some extent to reflect significant differences in ________, competitive forces, and the legal and political environment.

Correct AnswerverifiedShow Answer

The company must also choose the countries to consider based on product, geography, income and populations, and political climate.

Correct AnswerverifiedShow Answer

General Foods introduced its standard powdered Jell-O in the British market only to find that British consumers prefer the solid wafer form. Define straight extension discussing its advantages and disadvantages.

Correct AnswerverifiedStraight extension means introducing the...View AnswerShow Answer

A company can enter a foreign market through ________, which is a complete form of licensing in which the company offers a complete brand concept and operating system designed to ensure that the ________ operates according to the requirements of the licensor.

Correct AnswerverifiedShow Answer

Disadvantages to global marketing include differences in consumer needs, wants, and usage patterns for products; difference in consumer response to marketing-mix elements; differences in brand and product development and the competitive environment; and

Correct AnswerverifiedShow Answer

Amway expanded from the U.S. into Canada in the 1950s and into Australia in 1971. Amway India was established in 1998. Amway is an example of which type of entry strategy?

Correct AnswerverifiedShow Answer

The fourth stage in internationalization process is when the company______.

Correct AnswerverifiedShow Answer

Define the grey market and how it may affect the global marketing of branded products such as Adidas shoes and Dell computers.

Correct AnswerverifiedThe grey market consists of branded prod...View AnswerShow Answer

One of the best ways to initiate or extend export activities used to be to

Correct AnswerverifiedShow Answer

Bartlett and Ghoshal have identified three organizational strategies for international firms. These are: (1) a global strategy treats the world as a single market; (2) a multinational strategy treats the world as a portfolio of national opportunities; and (3)

Correct AnswerverifiedShow Answer

The use of media requires international adaptation because media availability varies from country to country. Norway, Belgium, and France do not allow cigarettes and alcohol to be advertised on TV. Norway and Sweden regulate TV advertising

Correct AnswerverifiedShow Answer

According to some researchers, top management begins to forcus on global opportunities when more than 15 percent of revenue comes from international market.

Correct AnswerverifiedShow Answer

The major decisions in international marketing include which of the following steps?

Correct AnswerverifiedShow Answer

Coca-Cola might want to charge 75 cents for Coke everywhere in the world, but this would mean quite different profit rates. Define price escalation and explain how it impacts Coke's pricing strategy.

Correct AnswerverifiedWhen companies sell their goods abroad,t...View AnswerShow Answer

A global marketer, such as Gillette, prefers to enter countries that: (1) rank high on market attractiveness; (2) are low in market risk; and (3)

Correct AnswerverifiedShow Answer

Export-management companies agree to manage a company's export activities for a fee.

Correct AnswerverifiedShow Answer

The "whole channel concept for international marketing" includes the following steps:

Correct AnswerverifiedShow Answer

Most firms work with a(n) ________ and enter a nearby or similar country.

Correct AnswerverifiedShow Answer

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The Europe...
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Companies can follow the waterfall appro...
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Straight extension means introducing the...
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A company can enter a foreign market through , which is a complete form of licensing in which the company offers a complete brand concept and operating system designed to ensure that the operates according to the requirements of the licensor.

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The grey market consists of branded prod...
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When companies sell their goods abroad,t...
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