FiltersDone

Question type

Essay

Multiple Choice

Short Answer

True False

Matching

Exam 4: Exploring Social Marketing Concepts

Show Answer

Share

---

All types

Filters

Study FlashcardsPractice ExamLearn

Question 1

Multiple Choice

Review LaterAdd Note

Review Later

Social marketers set an overall goal for their interventions and ____________ is the bottom line objective for social marketers.

A) Set objectives for awareness
B) Objectives for increased knowledge
C) Impact beliefs
D) Behavior change
E) None of the above

Correct Answer

verified

Show Answer

Question 2

Multiple Choice

Review LaterAdd Note

Review Later

In marketing, the idea that people are willing to give up something of value or to experience costs (e.g., time, money, embarrassment, the discomfort of changing habits) in order to receive something they value is referred to as ____________:

A) Exchange
B) Market segmentation
C) Formative research
D) Demand
E) Both A and D

Correct Answer

verified

Show Answer

Question 3

Multiple Choice

Review LaterAdd Note

_______________ refers to how a behavior, product, or service stacks up against competing behaviors, products, or services.

_________ is a deliberately planned, orchestrated, and implemented process of providing mutually satisfying exchanges between the customer or client and the business or public health agency.

The terms below refer to the use of the four Ps of traditional marketing strategies. Match the term with the definition. -_____has both a geographical and a temporal aspect. It can refer to the physical location where the population is expected to perform a behavior or the location where a service is offered.

Marketing-savvy health education specialists should encourage satisfied clients to tell others about their experiences in order to enhance promotion efforts.

Which of the following tools could be utilized if there are questions regarding whether or not to utilize social marketing?

List three benefits of using social media and provide an explanation.

The terms below refer to the use of the four Ps of traditional marketing strategies. Match the term with the definition. -_____ interventions include anything that reduces barriers (e.g., financial, temporal, emotional, or energy) that the population perceives as a cost for performing the healthy behavior.

According to the textbook, social marketing is a distinct marketing discipline that refers primarily to efforts focused on influencing behaviors that will do which of the following?

The goal of marketing is consumer satisfaction-giving people either what they expect or more than they expected.

Example barriers to receiving prenatal care and potential price interventions a marketing-minded health education specialist could help put into place include all of the following except:

The terms below refer to the use of the four Ps of traditional marketing strategies. Match the term with the definition. -_____includes both the health messages being provided and the communication channels used to provide them.

Both the social marketing process and program planning process have which of the following things in common?

During its 45-year history, social marketing has been used globally to ameliorate problems as diverse as hand-washing, breastfeeding, responsible drinking, topping off gas tanks, composting, managing backyard woodlands, domestic violence treatment, encouraging savings accounts, and volunteer recruitment.

______________ focus(es) on the experiences of those they call extreme doers and non-doers of a behavior.

Social marketing is cost and labor intensive since a health educator would always have to watch for damage control, which is a worthy investment.

The social marketing mindset is very expensive and consists of thinking behavior change, knowing what is important to the population, thinking barriers and benefits for the healthy behavior, asking when and where is the audience in the right frame of mind to be thinking about the health issue and open to doing something different, and asking when and where is the right place and time to conduct the interventions.

Social marketing is an established, systematic approach in public health for creating the conditions to support social change and health behavior change.

There is no significant power by using social media to engage the population in conversations and questions and answers about a health issue to elicit their ideas for solutions to health problems.