Question 1

Impulse products are products that are purchased without prior plans,like fragrances and cosmetics in department stores and magazines in supermarkets.

Accepted Answer

A) True 
 B)False

Question 2

As Garry was waiting to pay for a bottle of aspirin at a pharmacy,he added a copy of TV Guide,a Snickers bar,and a pack of cheese crackers to his purchases.The area where Garry made his TV Guide and Snickers selections is called a(n) _____.

Accepted Answer

A)   end cap
B)   cash wrap
C)   gondola display
D)   promotional area
E)   freestanding fixture

Question 3

Which of the following best describes the free-form layout?

Accepted Answer

A)   It is very cost-efficient.
B)   It uses repetitive,symmetrical patterns.
C)   It enhances the utility of a store's selling space by its tight arrangements.
D)   It is the least aesthetically pleasing of all the store layouts.
E)   It is an aesthetically pleasing design and displays limited merchandise.

Question 4

Which of the following statements does NOT describes the features of a grid layout?

Accepted Answer

A)   It provides a visually exciting design.
B)   It is well suited for shopping trips in which customers need to move throughout the entire store and quickly locate products they want to buy.
C)   It is well suited for grocery retailers.
D)   It is cost efficient.
E)   It efficiently utilizes vertical space.

Question 5

Which of the following store designs contains parallel aisles with merchandise on shelves on both sides of the aisles?

Accepted Answer

A)   Boutique layout
B)   Free-form layout
C)   Loop
D)   Racetrack
E)   Grid layout

Question 6

Which of the following statements on the location of departments within retail department and discount stores is TRUE?

Accepted Answer

A)   Most customers are drawn into the center of a store by the use of a free-form design.
B)   In a multilevel store,a space's value increases the farther it is from the entry-level floor.
C)   Impulse products are mostly located at the back of the store.
D)   Because many customers turn left when entering a store,the left side is especially desirable floor space.
E)   The best locations on any floor are those that are closest to the store's entrances,main aisles,escalators,and elevators.

Question 7

Tonnage merchandising is a display technique in which large quantities of merchandise are displayed together.

Accepted Answer

A) True 
 B)False

Question 8

Which of the following statements about the use of scent to change or augment the atmospherics in a store is TRUE?

Accepted Answer

A)   The methods used to introduce scent into a store are relatively expensive.
B)   Scents can improve customers' subjective shopping experience.
C)   The age of the target market does not affect the way scents are received and decoded.
D)   There are no ethnic differences in the way scents are received and decoded.

Question 9

Grid store layouts:

Accepted Answer

A)   encourage impulse purchasing.
B)   are cost-efficient.
C)   are also called loop layouts.
D)   are one of the most aesthetically pleasing designs.
E)   are used by specialty stores.

Question 10

William is always looking for a bargain and frequently visits the meat department to see the markdowns for meat dated to be sold that day.He finds a signage stating a half-price sale.This signage is an example of a _____.

Accepted Answer

A)   promotional signage
B)   category signage
C)   locational signage
D)   point-of-sale signage
E)   lifestyle signage D

Question 11

What is the advantage of the free-form layout to the consumer?

Accepted Answer

A)   Customers are exposed to a large quantity of merchandise.
B)   Customers are can easily find merchandise in the store with this type of layout.
C)   Customers feel they are in an intimate and relaxed environment and are more likely to buy.
D)   The layout guides the customer through the store.
E)   Customers can purchase merchandise at a lower price in this type of layout. C

Question 12

What are the advantages and disadvantages of a grid layout?

Accepted Answer

The grid layout is cost-efficient.There'...

Question 13

Dana is planning on renovating her kitchen.When she went into a home improvement store,she admired the various model kitchens the store had set up.Each kitchen used a different style and color scheme and allowed Dana to consider the possible themes she could use.Which merchandise presentation technique is the store utilizing?

Accepted Answer

A)   Store-oriented presentation
B)   Vertical merchandising
C)   Idea-oriented presentation
D)   Tonnage merchandizing
E)   Item and size presentation

Question 14

Willa is the manager of a pet store and wants to display an advertisement for dog food on sale in the store window.What type of signage should she use?

Accepted Answer

A)   Promotional signage
B)   Category signage
C)   Locational signage
D)   Point-of-sale signage
E)   Lifestyle signage

Question 15

The Americans with Disabilities Act:

Accepted Answer

A)   states that stores built before 1990 must be fully accessible for the disabled.
B)   states that it is illegal to discriminate in hiring and termination decisions concerning people between the ages of 40 and 70.
C)   prohibits unequal pay for men and women who perform equal work or work of comparable worth.
D)   protects people with disabilities from discrimination in employment,transportation,public accommodations,telecommunications,and the activities of government.

Question 16

Apparel retailers mostly utilize gondola fixtures.

Accepted Answer

A) True 
 B)False

Question 17

A retailer considering LED lighting versus florescent lighting,solar power versus standard electricity,and local grasses versus typical grasses for landscaping would mostly be considering _____ as the objective for store design.

Accepted Answer

A)   legal requirements
B)   retail strategy
C)   controlling costs
D)   flexibility
E)   buying behavior

Question 18

Stores provide hedonic benefits when it enables customers to locate and purchase products in an efficient and timely manner with minimum hassle.

Accepted Answer

A) True 
 B)False  False

Question 19

Which of the following does NOT describes appropriate space management?

Accepted Answer

A)   Merchandise categories with high GMROI merit more space than merchandise categories with lower GMROI do.
B)   Less space is allocated to fast selling merchandise to allow more shelf space to encourage sales of slower moving items.
C)   A retailer over allocates space to categories purchased by their platinum customers,the customers with the highest lifetime value.
D)   A retailer over allocates space to some low productivity categories such as milk because an extensive assortment in these categories attracts customers to the store and positively affects the sales of categories with higher GMROIs.
E)   High turnover items need to be restocked more frequently to avoid stockouts.

Question 20

When Raisa walked into the local convenience store,she saw it had parallel aisles with shelves on either side.Immediately,she knew the retailer had used a _____ as a design for its store.

Accepted Answer

A)   racetrack layout
B)   grid layout
C)   loop
D)   free-form layout
E)   boutique layout

Exam 17: Store Layout, Design, and Visual Merchandising

Impulse products are products that are purchased without prior plans,like fragrances and cosmetics in department stores and magazines in supermarkets.

Correct Answer
verified

As Garry was waiting to pay for a bottle of aspirin at a pharmacy,he added a copy of TV Guide,a Snickers bar,and a pack of cheese crackers to his purchases.The area where Garry made his TV Guide and Snickers selections is called a(n) _____.

Correct Answer
verified

Which of the following best describes the free-form layout?

Correct Answer
verified

Which of the following statements does NOT describes the features of a grid layout?

Correct Answer
verified

Which of the following store designs contains parallel aisles with merchandise on shelves on both sides of the aisles?

Correct Answer
verified

Which of the following statements on the location of departments within retail department and discount stores is TRUE?

Correct Answer
verified

Tonnage merchandising is a display technique in which large quantities of merchandise are displayed together.

Correct Answer
verified

Which of the following statements about the use of scent to change or augment the atmospherics in a store is TRUE?

Correct Answer
verified

Grid store layouts:

Correct Answer
verified

William is always looking for a bargain and frequently visits the meat department to see the markdowns for meat dated to be sold that day.He finds a signage stating a half-price sale.This signage is an example of a _____.

Correct Answer
verified
D

What is the advantage of the free-form layout to the consumer?

Correct Answer
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C

What are the advantages and disadvantages of a grid layout?

Correct Answer
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The grid layout is cost-efficient.There'...
View Answer

Correct Answer
verified

Willa is the manager of a pet store and wants to display an advertisement for dog food on sale in the store window.What type of signage should she use?

Correct Answer
verified

The Americans with Disabilities Act:

Correct Answer
verified

Apparel retailers mostly utilize gondola fixtures.

Correct Answer
verified

A retailer considering LED lighting versus florescent lighting,solar power versus standard electricity,and local grasses versus typical grasses for landscaping would mostly be considering _____ as the objective for store design.

Correct Answer
verified

Stores provide hedonic benefits when it enables customers to locate and purchase products in an efficient and timely manner with minimum hassle.

Correct Answer
verified
False

Which of the following does NOT describes appropriate space management?

Correct Answer
verified

When Raisa walked into the local convenience store,she saw it had parallel aisles with shelves on either side.Immediately,she knew the retailer had used a _____ as a design for its store.

Correct Answer
verified

Exam 17: Store Layout, Design, and Visual Merchandising

Impulse products are products that are purchased without prior plans,like fragrances and cosmetics in department stores and magazines in supermarkets.

Correct AnswerverifiedShow Answer

As Garry was waiting to pay for a bottle of aspirin at a pharmacy,he added a copy of TV Guide,a Snickers bar,and a pack of cheese crackers to his purchases.The area where Garry made his TV Guide and Snickers selections is called a(n) _____.

Correct AnswerverifiedShow Answer

Which of the following best describes the free-form layout?

Correct AnswerverifiedShow Answer

Which of the following statements does NOT describes the features of a grid layout?

Correct AnswerverifiedShow Answer

Which of the following store designs contains parallel aisles with merchandise on shelves on both sides of the aisles?

Correct AnswerverifiedShow Answer

Which of the following statements on the location of departments within retail department and discount stores is TRUE?

Correct AnswerverifiedShow Answer

Tonnage merchandising is a display technique in which large quantities of merchandise are displayed together.

Correct AnswerverifiedShow Answer

Which of the following statements about the use of scent to change or augment the atmospherics in a store is TRUE?

Correct AnswerverifiedShow Answer

Grid store layouts:

Correct AnswerverifiedShow Answer

William is always looking for a bargain and frequently visits the meat department to see the markdowns for meat dated to be sold that day.He finds a signage stating a half-price sale.This signage is an example of a _____.

Correct AnswerverifiedD

What is the advantage of the free-form layout to the consumer?

Correct AnswerverifiedC

What are the advantages and disadvantages of a grid layout?

Correct AnswerverifiedThe grid layout is cost-efficient.There'...View AnswerShow Answer

Correct AnswerverifiedShow Answer

Willa is the manager of a pet store and wants to display an advertisement for dog food on sale in the store window.What type of signage should she use?

Correct AnswerverifiedShow Answer

The Americans with Disabilities Act:

Correct AnswerverifiedShow Answer

Apparel retailers mostly utilize gondola fixtures.

Correct AnswerverifiedShow Answer

A retailer considering LED lighting versus florescent lighting,solar power versus standard electricity,and local grasses versus typical grasses for landscaping would mostly be considering _____ as the objective for store design.

Correct AnswerverifiedShow Answer

Stores provide hedonic benefits when it enables customers to locate and purchase products in an efficient and timely manner with minimum hassle.

Correct AnswerverifiedFalse

Which of the following does NOT describes appropriate space management?

Correct AnswerverifiedShow Answer

When Raisa walked into the local convenience store,she saw it had parallel aisles with shelves on either side.Immediately,she knew the retailer had used a _____ as a design for its store.

Correct AnswerverifiedShow Answer

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D

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C

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The grid layout is cost-efficient.There'...
View Answer

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False

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