A) various channels demand various skills and unique resources.
B) they do not have intermediaries for supplying products.
C) they generally offer limited assortments in their channels.
D) multichannel retailing often results in a pyramid scheme.
E) merchandise is offered at the same price across channels.
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A) Internet
B) Stores
C) Catalog
D) Mobile
E) Social media
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A) Channel migration
B) Showrooming
C) Automated retailing
D) Integration
E) Personalization
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A) Channel expansion
B) Channel integration
C) Channel migration
D) Omniretailing
E) Automated retailing
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Direct selling is a retail channel in which salespeople interact with customers face-to-face in a convenient location, either at the customer's home or at work. Direct salespeople demonstrate merchandise benefits and/or explain a service, take an order, and deliver the merchandise. Direct selling is a highly interactive retail channel in which considerable information is conveyed to customers through face-to-face discussions and demonstrations. Direct selling is highly personal; however, it is also an expensive type of retailing.
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A) Channel migration
B) Channel expansion
C) E-tailing
D) Phishing
E) Automated retailing
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A) using one channel to promote the others.
B) providing similar assortments across channels.
C) providing a limited amount of information to customers.
D) concentrating only on catalogs for product promotions.
E) reducing prices for products in all channels.
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A) Offer live chats.
B) Offer expanded merchandise assortments.
C) Offer free shipping.
D) Offer order online pick up in store.
E) Offer unlimited time on returns.
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A
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A) main retailing versus event retailing
B) a planned purchase versus an impulse purchase
C) researching products online prior to purchasing versus an impulse purchase online
D) an interchange of goods on a large scale versus on a small scale
E) accessing the Internet using a tablet or smartphone versus a computer
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A) the ability to touch and feel the products.
B) personal safety.
C) easy availability of information for product comparison.
D) broader and deeper assortments.
E) availability of detailed information for evaluating a product.
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A) Risk reduction
B) Immediate gratification
C) Personal service
D) Entertainment and Social experience
E) Browsing
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A) Persuade investors with positive sales forecasts.
B) Encourage vendors to deliver the assortments.
C) Focus on bankruptcy proceedings to create a trustworthy image.
D) Print the website address on signage, bags, and in advertising.
E) Prime its sales associates to use its website.
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An important service offered by retailer...View Answer
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A) designing programs to sell merchandise to other distributors rather than end-users.
B) using a single channel to promote products.
C) offering limited assortments on their websites.
D) promoting private-label merchandise that can be purchased only from the retailer.
E) recruiting people to become distributors in their network.
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D
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A) Offer uniquely relevant information to customers.
B) Persuade suppliers to increase their sales forecasts.
C) Encourage vendors to deliver complete assortments.
D) Increase efficiencies of supply chain management.
E) None of these
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A) expanded
B) direct selling
C) omnichannel
D) automated
E) showrooming
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A) live chats
B) cookies
C) showrooming
D) contact scraping
E) intranet portals
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A) Internet retailing gives customers an opportunity to use all five senses.
B) Customers can have more personalized information on products.
C) Customers do not receive sufficient information to evaluate products.
D) The electronic channel offers a less satisfying shopping experience than catalogs.
E) Online stores offer limited assortments compared to store channels.
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A) is a combination of single-channel retailers.
B) channels all assortments through stores.
C) works with other retailers who are in the channel.
D) sells merchandise or services through more than one channel.
E) buys merchandise from multiple channels to sell in the stores.
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