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When does the tracking code send an event hit to Google Analytics?


A) Every time a user performs an action with event tracking implemented
B) Every time a user makes a reservation
C) Every time a user performs an action with pageview tracking implemented
D) Every time a user adds an event to their calendar

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What scope levels available for dimensions and metrics?


A) Location-level, duration-level, product-level, or user-level scope
B) Hit-level, session-level, product-level, or user-level scope
C) Event-level, duration-level, transaction-level, or user-level scope
D) Event-level, session-level, transaction-level, or user-level scope

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What report provides data on how specific sections of a website performed?


A) Location report
B) Content Drilldown report
C) Frequency and Recency report
D) Top Events report

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What is used to create Smart Goals?


A) Machine-learning algorithms
B) Analytics Goals
C) Remarketing audience
D) Custom Reports

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What is a "secondary dimension" in Google Analytics?


A) An additional report dimension for more specific analysis
B) A dashboard widget that offers more specific analysis
C) An additional report metric for more specific analysis
D) A visualization to understand the impact of data

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What criteria could not be used to create a Dynamic Remarketing audience?


A) Users who viewed a homepage
B) Users who viewed product-detail pages
C) Users who viewed a search result page on a website
D) Users who returned an item they purchased

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What is a "metric" in Google Analytics?


A) The numbers in a data set often paired with dimensions
B) A dimension that can help analyze site performance
C) The dates in a date range
D) A segment of data separated out in a report for comparison

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Which kinds of hits does Google Analytics track?


A) Pageview
B) All of the above
C) Transaction
D) Event

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To track users and sessions across multiple domains, what first must be set up?


A) Ad Exchange Linking
B) Cross-domain tracking
C) Google Ads Linking
D) Data Import

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What feature is required to collect the number of comments users posted to a web page?


A) Custom Dimension
B) Calculated Metric
C) Custom Channel Groupings
D) Custom Metric

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View filters may be applied retroactively to any data that has been processed.

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Views can include website data collected before the view was created.

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What report indicates the pages of a website where users first arrived?


A) Pages report
B) All Pages report
C) Landing Pages report
D) Location report

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When does the Analytics tracking code send a pageview hit to Google Analytics?


A) Every time a user adds an item to an online shopping cart
B) Every time a user searches on a website
C) Every time a user clicks a video on a website
D) Every time a user loads a webpage with embedded tracking code

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What model represents the hierarchical structure of a Google Analytics account?


A) Property > Account > View
B) View > Account > Property
C) Account > View > Property
D) Account > Property> View

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Which three campaign parameters are recommended to manually track campaigns?


A) Campaign, Content, and Term
B) Medium, Source, and Content
C) Source, Content, and Term
D) Medium, Source, and Campaign

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What feature must be enabled to use Multi-Channel Funnels?


A) Goals or Ecommerce
B) Custom Dimensions
C) In-page Analytics
D) Advertising Features

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If a Destination Goal is created for a newsletter sign-up and a user completes the newsletter sign-up three times in three separate sessions, how many Goal conversions will Google Analytics count?


A) 2
B) 1
C) 6
D) 3

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What does assigning a value to a Google Analytics Goal enable?


A) Track real-time business revenue
B) Analyze a website conversion funnel
C) Track actual revenue from conversions
D) Compare goal conversions and measure changes to a website

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What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?


A) Users Flow report
B) Active Users report
C) Cohort Analysis report
D) User Explorer report

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