Question 1

What criteria cannot be used to create a Custom Segment?

Accepted Answer

A)   Ad type
B)   Metrics
C)   Sequences of user actions
D)   Dimensions

Question 2

What would prevent data from appearing in a Custom Report?

Accepted Answer

A)   Too many dimensions in a Custom Report
B)   Custom Report isn't shared with users in the same view
C)   Too many metrics in a Custom Report
D)   A filter that removes all the data D

Question 3

What scope would be set for a Custom Dimension that reports membership status for a customer rewards program?

Accepted Answer

A)   Hit
B)   Product
C)   User
D)   Session

Question 4

The default session timeout duration in Google Analytics is how many minutes?

Accepted Answer

A)   20
B)   5
C)   10
D)   30

Question 5

What data is Google Analytics Goals unable to track?

Accepted Answer

A)   Making a purchase
B)   Watching a video
C)   Signing up for a newsletter
D)   Customer's lifetime value

Question 6

What feature would be used to collect how many times users downloaded a product catalog?

Accepted Answer

A)   Calculated Metrics
B)   Custom Dimension
C)   Event Tracking
D)   Custom Report

Question 7

Filters cannot perform what action on collected data?

Accepted Answer

A)   Exclude traffic from particular IP addresses
B)   Include data from specific subdomains
C)   Convert dynamic page URLs to readable text strings
D)   Include shopping preferences

Question 8

What report shows the percentage of traffic that previously visited a website?

Accepted Answer

A)   Interests > Affinity categories report
B)   All traffic > Referrals report
C)   Behavior > New vs returning report
D)   Behavior > Frequency and Recency report

Question 9

Which user characteristic may NOT be used to change keyword bids in Google Ads?

Accepted Answer

A)   ad preference
B)   device
C)   location
D)   time of day

Question 10

What type of Custom Report shows a static sortable table with rows of data?

Accepted Answer

A)   Flat Table
B)   Pivot Table
C)   Explorer
D)   Map Overlay A

Question 11

Which parameters can be included with an event hit for reporting?

Accepted Answer

A)   Category, Action, Label, Value
B)   Category, Action, Label, Total Events
C)   Category, Action, Label, Unique Events
D)   Event, Category, Action, Label

Question 12

Where should the Analytics tracking code be placed in the HTML of a webpage for data collection?

Accepted Answer

A) Just after the opening tag B) Just before the closing tag C) Just before the closing tag D) Just after the opening tag

Question 13

What report indicates where users start or exit the conversion funnel?

Accepted Answer

A)   Goal Flow
B)   Treemaps
C)   User Timings
D)   Cohort Analysis

Question 14

What cannot be collected by the default Analytics tracking code?

Accepted Answer

A)   Device and operating system
B)   Browser language setting
C)   User's favorite website
D)   Page visits

Question 15

What campaign parameter is not available by default in Google Analytics?

Accepted Answer

A)   utm_adgroup
B)   utm_content
C)   utm_source
D)   utm_medium

Question 16

How would a view filter be configured to include only users from Brazil and Argentina?

Accepted Answer

A)   Filter 1: include Argentina > Filter 2: include Brazil
B)   Filter 1: include Brazil > Filter 2: include Argentina
C)   Filter 1: include Brazil or Argentina
D)   Filter 1: exclude all countries except Brazil and Argentina

Question 17

In views that don't have data import enabled, Custom Dimensions values may be viewed for dates before the Custom Dimension was created.

Accepted Answer

A) True 
 B)False

Question 18

What report shows the percent of site traffic that visited previously?

Accepted Answer

A)   New vs Returning report
B)   Frequency & Recency report
C)   Referrals report
D)   Sales Performance report

Question 19

Which reports require the activation of Advertising Features?

Accepted Answer

A)   Real-time reports
B)   Demographics and Interests reports
C)   Geo reports
D)   Cohort Analysis reports

Question 20

Which reports indicate how website referrals, organic search, and ad campaigns assisted in conversions?

Accepted Answer

A)   Goals reports
B)   Multi-Channel Funnel reports
C)   Ecommerce reports
D)   Acquisition reports B

Exam 10: LookML Developer

What criteria cannot be used to create a Custom Segment?

Correct AnswerverifiedShow Answer

What would prevent data from appearing in a Custom Report?

Correct AnswerverifiedD

What scope would be set for a Custom Dimension that reports membership status for a customer rewards program?

Correct AnswerverifiedShow Answer

The default session timeout duration in Google Analytics is how many minutes?

Correct AnswerverifiedShow Answer

What data is Google Analytics Goals unable to track?

Correct AnswerverifiedShow Answer

What feature would be used to collect how many times users downloaded a product catalog?

Correct AnswerverifiedShow Answer

Filters cannot perform what action on collected data?

Correct AnswerverifiedShow Answer

What report shows the percentage of traffic that previously visited a website?

Correct AnswerverifiedShow Answer

Which user characteristic may NOT be used to change keyword bids in Google Ads?

Correct AnswerverifiedShow Answer

What type of Custom Report shows a static sortable table with rows of data?

Correct AnswerverifiedA

Which parameters can be included with an event hit for reporting?

Correct AnswerverifiedShow Answer

Where should the Analytics tracking code be placed in the HTML of a webpage for data collection?

Correct AnswerverifiedShow Answer

What report indicates where users start or exit the conversion funnel?

Correct AnswerverifiedShow Answer

What cannot be collected by the default Analytics tracking code?

Correct AnswerverifiedShow Answer

What campaign parameter is not available by default in Google Analytics?

Correct AnswerverifiedShow Answer

How would a view filter be configured to include only users from Brazil and Argentina?

Correct AnswerverifiedShow Answer

In views that don't have data import enabled, Custom Dimensions values may be viewed for dates before the Custom Dimension was created.

Correct AnswerverifiedShow Answer

What report shows the percent of site traffic that visited previously?

Correct AnswerverifiedShow Answer

Which reports require the activation of Advertising Features?

Correct AnswerverifiedShow Answer

Which reports indicate how website referrals, organic search, and ad campaigns assisted in conversions?

Correct AnswerverifiedB

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B