Question 1

You can create custom segments using which of the following criteria?

Accepted Answer

A)   Dimensions
B)   Metrics
C)   Session dates
D)   Sequences of user actions
E)   none of the above

Question 2

To set up Dynamic Remarketing, what do you need to create in the Google Analytics Admin area?

Accepted Answer

A)   Custom Segment
B)   Custom Dimension
C)   Custom Metric
D)   Custom Report

Question 3

Which of the following are metrics?

Accepted Answer

A)   City
B)   % New Visits
C)   Pageviews
D)   Browser

Question 4

Which of these are remarketing audiences that you can define?

Accepted Answer

A)   Users who visited a specific page on your website
B)   Users who played a video on your website
C)   Users who purchased a product on your website
D)   Users who visited your store in person

Question 5

Your web property is "www.example.com". You set up a URL goal of "/thankyou" and a Match Type of "Begins with". Which of the following URLs will count as goals?

Accepted Answer

A)   www.example.com/thankyou.html
B)   www.example.com/thankyou/receipt.php
C)   All of these would count as goals.
D)   www.example.com/thankyou.php

Question 6

If you wanted to see a visual representation of which pages users entered your website on, what report should you view?

Accepted Answer

A)   Landing Pages report
B)   Behavior Flow report
C)   Content Drilldown report
D)   Treemaps report

Question 7

Which of the following would be valid segments to consider when looking at data?

Accepted Answer

A)   traffic by device
B)   traffic by geography
C)   traffic by marketing channel
D)   traffic by time of day
E)   all of the above

Question 8

You may apply a new Custom Channel Group retroactively to organize data that has been previously collected.

Accepted Answer

A) True 
 B)False

Question 9

If data is excluded from a view using a filter, it may be recovered within thirty days.

Accepted Answer

A) True 
 B)False

Question 10

To find your Analytics tracking code, which sequence of steps should you follow?

Accepted Answer

A)   "Admin" tab > "Tracking Code" > "Tracking Info"
B)   "Admin" tab > "Tracking Info" > "Tracking Code"
C)   "Reporting" tab > "Audience Reports" > "Tracking Code"
D)   "Audience Reports" > "Settings" > "Tracking Code"

Question 11

Which reports require you to activate Advertising Features?

Accepted Answer

A)   Demographics and Interests reports
B)   Cohort Analysis reports
C)   Geo reports
D)   Real-time reports

Question 12

Which of the following are considered the four main components of how the Google Analytics system works? (Select four)

Accepted Answer

A)   reporting
B)   replication
C)   collection
D)   configuration
E)   calculationF)  analysisG)  certificationH)  processing

Question 13

If you want to track users and sessions across multiple domains, what must you set up?

Accepted Answer

A)   Cross-domain tracking
B)   AdWords Linking
C)   Ad Exchange Linking
D)   Data Import

Question 14

In Google Analytics, what is the "Bounce Rate"?

Accepted Answer

A)   The number of times unique users returned to your website in a given time period
B)   The percentage of sessions in which a user exits from your homepage
C)   The percentage of total site exits
D)   The percentage of visits when a user landed on your website and exited without any interactions

Question 15

Which dimension is not included in the Adwords reporting section of Google Analytics?

Accepted Answer

A)   Bid adjustment
B)   Keyword
C)   Invalid click
D)   Destination URL
E)   TrueView Video ad

Question 16

If a user views one page of a website, completes an Event on this page, and then leaves the site, this session will be counted as a bounce in Google Analytics.

Accepted Answer

A) True 
 B)False

Question 17

If a user watches a video with event tracking three times in a single session, Analytics will count how many Unique Events?

Accepted Answer

A)   2
B)   0
C)   1
D)   3

Question 18

Which of the following are required in order to see data for each page of a three-page conversion process in the Goal Flow report?

Accepted Answer

A)   You must have Ecommerce reporting implemented.
B)   You must set up a Goal for the conversion.
C)   You must set up each of the three pages as a funnel step in the Goal settings.
D)   None of the above. Goal Flow reports are automatically populated with data about your conversion processes.

Question 19

If you define an event goal of playing a video, and a user plays that same video three times in the same session, how many Goal conversions will Google Analytics record?

Accepted Answer

A)   1
B)   2
C)   3
D)   4

Question 20

Person A and person B each visits your commerce site once. During her visit, person A buys one of your products. Then, before leaving the site, she makes another purchase. Person B buys nothing. What is your ecommerce conversion rate for these two visits?

Accepted Answer

A)   0%
B)   100%
C)   50%
D)   33%
E)   200%

Exam 9: Looker Business Analyst

To set up Dynamic Remarketing, what do you need to create in the Google Analytics Admin area?

Correct AnswerverifiedShow Answer

If you want to track users and sessions across multiple domains, what must you set up?

Correct AnswerverifiedShow Answer

You may apply a new Custom Channel Group retroactively to organize data that has been previously collected.

Correct AnswerverifiedShow Answer

Which of the following are considered the four main components of how the Google Analytics system works? (Select four)

Correct AnswerverifiedShow Answer

If a user views one page of a website, completes an Event on this page, and then leaves the site, this session will be counted as a bounce in Google Analytics.

Correct AnswerverifiedShow Answer

Which of these are remarketing audiences that you can define?

Correct AnswerverifiedShow Answer

Person A and person B each visits your commerce site once. During her visit, person A buys one of your products. Then, before leaving the site, she makes another purchase. Person B buys nothing. What is your ecommerce conversion rate for these two visits?

Correct AnswerverifiedShow Answer

If you wanted to see a visual representation of which pages users entered your website on, what report should you view?

Correct AnswerverifiedShow Answer

Which of the following are metrics?

Correct AnswerverifiedShow Answer

In Google Analytics, what is the "Bounce Rate"?

Correct AnswerverifiedShow Answer

Which reports require you to activate Advertising Features?

Correct AnswerverifiedShow Answer

If you define an event goal of playing a video, and a user plays that same video three times in the same session, how many Goal conversions will Google Analytics record?

Correct AnswerverifiedShow Answer

You can create custom segments using which of the following criteria?

Correct AnswerverifiedShow Answer

Which of the following would be valid segments to consider when looking at data?

Correct AnswerverifiedShow Answer

If data is excluded from a view using a filter, it may be recovered within thirty days.

Correct AnswerverifiedShow Answer

If a user watches a video with event tracking three times in a single session, Analytics will count how many Unique Events?

Correct AnswerverifiedShow Answer

Your web property is "www.example.com". You set up a URL goal of "/thankyou" and a Match Type of "Begins with". Which of the following URLs will count as goals?

Correct AnswerverifiedShow Answer

Which of the following are required in order to see data for each page of a three-page conversion process in the Goal Flow report?

Correct AnswerverifiedShow Answer

To find your Analytics tracking code, which sequence of steps should you follow?

Correct AnswerverifiedShow Answer

Which dimension is not included in the Adwords reporting section of Google Analytics?

Correct AnswerverifiedShow Answer

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