Question 1

If a user watches a video with event tracking three times in a single session, the number of Unique Events will be counted as:

Accepted Answer

A)   0
B)   1
C)   2
D)   3

Question 2

When will Google Analytics end a default session?

Accepted Answer

A)   After 30 minutes, regardless of user activity on your website
B)   Once the user opens another browser window
C)   When a user is inactive on your site for 30 minutes or more or closes a browser window
D)   At noon every day

Question 3

In Multi-channel Funnel reports, conversions and ecommerce transactions are attributed to the last campaign, search, or ad that referred the user.

Accepted Answer

A) True 
 B)False

Question 4

You want to know whether button X is clicked more often than button Y. Which of the following would be most useful?

Accepted Answer

A)   Events
B)   Annotations
C)   Intelligence
D)   Real-Time

Question 5

Which of the following is not a required parameter in the URL builder?

Accepted Answer

A)   Campaign Name
B)   Campaign Medium
C)   Campaign Content
D)   Campaign Source
E)   All of these are required

Question 6

The measurement protocol can collect and send user activity data to Google Analytics from any web-connected device, such as a ticket kiosk.

Accepted Answer

A) True 
 B)False

Question 7

Which campaigns require you to add manual tags to destination URLs for tracking?

Accepted Answer

A)   AdWords and email campaigns
B)   Email campaigns
C)   AdWords campaigns
D)   None of the above

Question 8

Custom Metrics can have which of the following scopes?

Accepted Answer

A)   Hit
B)   Product
C)   Session
D)   User

Question 9

You've noticed that many users visit your site several times before converting and you want to understand in more detail how they arrive at your site. Which of the following metrics would be most helpful in showing you whether a keyword is part of a conversion path?

Accepted Answer

A)   Visits
B)   Assisted Conversions
C)   Bounce Rate
D)   Impressions
E)   Clicks

Question 10

To calculate ROI correctly, Google Analytics needs (select all that apply)

Accepted Answer

A)   Cost
B)   Operating Cost
C)   Margin
D)   Interest Rate
E)   Revenue

Question 11

AdWords lets users advertise on which properties?

Accepted Answer

A)   Google Search
B)   Google Display Network
C)   DoubleClick Campaign Manager
D)   Google AdSense

Question 12

If you wanted to see which pages on your site get the most traffic and highest engagement, which report can you view?

Accepted Answer

A)   Active Users report
B)   Engagement report
C)   All Pages report
D)   Frequency and Recency report

Question 13

Which of the following would you use to send data from a website to Google Analytics?

Accepted Answer

A)   Campaign Tracking parameter
B)   JavaScript tracking code
C)   none of these would be appropriate
D)   Google Analytics mobile SDK

Question 14

When configuring a goal, why is it useful to assign a goal value?

Accepted Answer

A)   To determine the conversion rate
B)   To calculate ecommerce metrics
C)   To determine the popularity of each of your pages
D)   To attribute monetary value to non-ecommerce conversions

Question 15

Which reports show websites that send traffic to your pages?

Accepted Answer

A)   Demographics
B)   All Traffic
C)   Behavior
D)   Geo

Question 16

A macro conversion:

Accepted Answer

A)   Occurs when someone completes an action that's important to your business
B)   Is your highest converting campaign
C)   Always occurs prior to a micro conversion
D)   Is a large revenue sale that is directly attributable to a display campaign
E)   Occurs when over 50% of visitors buy an item

Question 17

Which of the following criteria could NOT be used for a Dynamic Remarketing audience?

Accepted Answer

A)   Users who viewed your homepage
B)   Users who viewed a search result page on your website
C)   Users who returned an item they purchased
D)   Users who viewed product detail pages

Question 18

How many segments does Google Analytics allow you to compare at once?

Accepted Answer

A)   1
B)   2
C)   3
D)   4

Question 19

Which campaign tracking variables are required in order to ensure accurate data shows for your campaigns in the "All Traffic" report?

Accepted Answer

A)   utm_campaign
B)   utm_term
C)   utm_source
D)   utm_medium
E)   utm_content

Question 20

In Google Analytics, what is "remarketing"?

Accepted Answer

A)   When users visit your website for the first time and complete a conversion
B)   When you show users targeted ads to bring them back to your website and encourage a conversion
C)   When Google Analytics can't distinguish a new user because they have deleted their browser cookies
D)   When a user buys an available product from a competitor

Exam 9: Looker Business Analyst

When configuring a goal, why is it useful to assign a goal value?

Correct AnswerverifiedShow Answer

In Multi-channel Funnel reports, conversions and ecommerce transactions are attributed to the last campaign, search, or ad that referred the user.

Correct AnswerverifiedShow Answer

Which of the following criteria could NOT be used for a Dynamic Remarketing audience?

Correct AnswerverifiedShow Answer

Which of the following is not a required parameter in the URL builder?

Correct AnswerverifiedShow Answer

Custom Metrics can have which of the following scopes?

Correct AnswerverifiedShow Answer

If a user watches a video with event tracking three times in a single session, the number of Unique Events will be counted as:

Correct AnswerverifiedShow Answer

Which campaign tracking variables are required in order to ensure accurate data shows for your campaigns in the "All Traffic" report?

Correct AnswerverifiedShow Answer

If you wanted to see which pages on your site get the most traffic and highest engagement, which report can you view?

Correct AnswerverifiedShow Answer

When will Google Analytics end a default session?

Correct AnswerverifiedShow Answer

Which of the following would you use to send data from a website to Google Analytics?

Correct AnswerverifiedShow Answer

AdWords lets users advertise on which properties?

Correct AnswerverifiedShow Answer

The measurement protocol can collect and send user activity data to Google Analytics from any web-connected device, such as a ticket kiosk.

Correct AnswerverifiedShow Answer

In Google Analytics, what is "remarketing"?

Correct AnswerverifiedShow Answer

Which campaigns require you to add manual tags to destination URLs for tracking?

Correct AnswerverifiedShow Answer

A macro conversion:

Correct AnswerverifiedShow Answer

Which reports show websites that send traffic to your pages?

Correct AnswerverifiedShow Answer

You want to know whether button X is clicked more often than button Y. Which of the following would be most useful?

Correct AnswerverifiedShow Answer

How many segments does Google Analytics allow you to compare at once?

Correct AnswerverifiedShow Answer

You've noticed that many users visit your site several times before converting and you want to understand in more detail how they arrive at your site. Which of the following metrics would be most helpful in showing you whether a keyword is part of a conversion path?

Correct AnswerverifiedShow Answer

To calculate ROI correctly, Google Analytics needs (select all that apply)

Correct AnswerverifiedShow Answer

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