Question 1

The code snippet for tracking websites with Google Analytics is written in:

Accepted Answer

A)   AJAX
B)   Flash
C)   JavaScript
D)   PHP

Question 2

You should add Analytics tracking code to your site___________________.

Accepted Answer

A)   before documenting your business objectives
B)   after implementation planning
C)   when it's convenient for your IT team
D)   during measurement planning

Question 3

Which of the following is a session level interaction?

Accepted Answer

A)   ecommerce transaction
B)   All of these answers are correct.
C)   social interaction
D)   pageview
E)   event

Question 4

For each user who comes to your site, Google Analytics automatically captures which of the following Traffic Source dimensions?

Accepted Answer

A)   Campaign and Medium
B)   Campaign and Ad Content
C)   Source and Medium
D)   Source, Medium, Campaign, and Ad Content

Question 5

You define a Destination goal by:

Accepted Answer

A)   Adding the e-commerce code to the goal page
B)   Adding the conversion ID to the tracking code on the goal page
C)   Dragging the goal page onto a Standard Report
D)   Specifying the conversion page in your view settings within Google Analytics

Question 6

If the data for a report you request is stored in a standard aggregate table, it will never be sampled in Google Analytics.

Accepted Answer

A) True 
 B)False

Question 7

Which of the following are examples of channels? Select all that apply.

Accepted Answer

A)   Audience
B)   Organic Search
C)   Conversion
D)   Display
E)   Email

Question 8

In Google Analytics, what is a "dimension"?

Accepted Answer

A)   The total amount of revenue a business has made in a given date range.
B)   An attribute of a data set that can be organized for better analysis.
C)   A comparison of data between two date ranges.
D)   A report that offers information about your audience.

Question 9

What does the Time Lag report indicate?

Accepted Answer

A)   Time lag between goal completions
B)   Lag on the load time of the site
C)   Time lag between the original session and a goal completion
D)   Time lag between page views in the goal funnel

Question 10

You want to know whenever weekly revenue for your "spring sale" campaign increases or decreases by 10%. Which of the following would me most useful?

Accepted Answer

A)   Secondary Dimensions
B)   Intelligence Alerts
C)   Annotations
D)   Real-Time

Question 11

Which of these are Goal types in Google Analytics?

Accepted Answer

A)   Destination
B)   Duration
C)   Pages/Screens per session
D)   Event
E)   none of the above

Question 12

Which of the following is a hit type tracked by Google Analytics?

Accepted Answer

A)   page tracking hit
B)   event tracking hit
C)   ecommerce tracking hit
D)   all of these are hit types tracked in Google Analytics

Question 13

It's important to have a clear measurement strategy to guide your implementation strategy and your data analysis. Which of the following business objectives would be most relevant for content publishers?

Accepted Answer

A)   collecting user information for sales teams to connect with potential leads
B)   selling products or services
C)   encourage engagement and frequent visitation
D)   all these options are equally relevant as business objectives for content publishers

Question 14

The Analytics tracking code can collect which of the following?

Accepted Answer

A)   How many users visited a page
B)   Language the browser is set to
C)   Type of browser
D)   User's favorite website
E)   Device and operating system

Question 15

Filters let you include, exclude, or modify the data you collect in a view.

Accepted Answer

A) True 
 B)False

Question 16

What setting must you enable to see data in Demographics and Interests Reports?

Accepted Answer

A)   Content Grouping
B)   Advertising features
C)   User permissions on the view
D)   In-Page Analytics

Question 17

Which of the following reports allows you to identify the terms visitors use to conduct searches within your site?

Accepted Answer

A)   Keyword report
B)   Affinity Categories
C)   Search Engine Optimization report
D)   Site Search report

Question 18

In order to see data in the Events reports, which of the following must you do in addition to implementing the standard Google Analytics tracking code on your site?

Accepted Answer

A)   Set up Event Tracking on the Account settings page and specify which types of events you want to track
B)   Set up Event Tracking on the Property settings page and specify which types of events you want to track
C)   Add additional Event Tracking code to each action on your site that you want Google Analytics to track as an event
D)   None of the above. Events are automatically tracked with the standard Google Analytics tracking code.

Question 19

If you wanted to collect the number of comments users posted to a webpage on your site, which of these would you set up?

Accepted Answer

A)   Custom Filter
B)   Custom Dimension
C)   Custom Metric
D)   Custom Alert

Question 20

When you create a Goal in Google Analytics, you must set up a funnel visualization.

Accepted Answer

A) True 
 B)False

Exam 9: Looker Business Analyst

When you create a Goal in Google Analytics, you must set up a funnel visualization.

Correct AnswerverifiedShow Answer

Which of the following is a session level interaction?

Correct AnswerverifiedShow Answer

It's important to have a clear measurement strategy to guide your implementation strategy and your data analysis. Which of the following business objectives would be most relevant for content publishers?

Correct AnswerverifiedShow Answer

What setting must you enable to see data in Demographics and Interests Reports?

Correct AnswerverifiedShow Answer

The code snippet for tracking websites with Google Analytics is written in:

Correct AnswerverifiedShow Answer

For each user who comes to your site, Google Analytics automatically captures which of the following Traffic Source dimensions?

Correct AnswerverifiedShow Answer

In Google Analytics, what is a "dimension"?

Correct AnswerverifiedShow Answer

What does the Time Lag report indicate?

Correct AnswerverifiedShow Answer

You want to know whenever weekly revenue for your "spring sale" campaign increases or decreases by 10%. Which of the following would me most useful?

Correct AnswerverifiedShow Answer

If you wanted to collect the number of comments users posted to a webpage on your site, which of these would you set up?

Correct AnswerverifiedShow Answer

Which of the following are examples of channels? Select all that apply.

Correct AnswerverifiedShow Answer

Filters let you include, exclude, or modify the data you collect in a view.

Correct AnswerverifiedShow Answer

You define a Destination goal by:

Correct AnswerverifiedShow Answer

In order to see data in the Events reports, which of the following must you do in addition to implementing the standard Google Analytics tracking code on your site?

Correct AnswerverifiedShow Answer

Which of the following reports allows you to identify the terms visitors use to conduct searches within your site?

Correct AnswerverifiedShow Answer

Which of these are Goal types in Google Analytics?

Correct AnswerverifiedShow Answer

If the data for a report you request is stored in a standard aggregate table, it will never be sampled in Google Analytics.

Correct AnswerverifiedShow Answer

The Analytics tracking code can collect which of the following?

Correct AnswerverifiedShow Answer

Which of the following is a hit type tracked by Google Analytics?

Correct AnswerverifiedShow Answer

You should add Analytics tracking code to your site___________________.

Correct AnswerverifiedShow Answer

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