Question 1

A best practice for optimizing ad text is to:

Accepted Answer

A)   Ensure the ad text is general enough to apply to an entire site.
B)   Include keywords from landing page Meta tags.
C)   Test multiple variations in each ad group.
D)   Use all capital letters to promote visibility.

Question 2

Which is a benefit of AdWords for search marketing?

Accepted Answer

A)   Collect contact information automatically from potential customers.
B)   Understand how customers navigate websites.
C)   Acquire potential qualified customers.
D)   Increase position in organic search results.

Question 3

How does contextual targeting work?

Accepted Answer

A)   Websites outside of the Google Display Network are selected for keyword-matched placements.
B)   Advertisers select individual websites on the Google Display Network to display their ads
C)   Keywords are used to place ads on websites next to the content that matches the keyword
D)   Text is used to place ads next to relevant website content without using keywords

Question 4

How do managed placements on the Display Network work?

Accepted Answer

A)   Advertisers can guarantee placement on prominent and popular sites.
B)   Keywords are used to place ads next to content that matches the ad.
C)   Advertisers manually select the desired sites on which their ads may appear.
D)   Appropriate sites are automatically chosen for the advertiser by the Google AdWords system.

Question 5

Which is the best bidding option for an advertiser who wants to drive more clicks from mobile devices?

Accepted Answer

A)   Target cost-per-acquisition (CP
A)  
B)   Mobile bid adjustments
C)   Target return on ad spend (ROAS) 
D)   Target search page location

Question 6

Which line of ad text would be disapproved based on Google's advertising policies?

Accepted Answer

A)   Free shipping
B)   Best deals-click here
C)   Fast, easy, effective
D)   Want fast results?

Question 7

What is the impact of poor landing page quality on an ad group?

Accepted Answer

A)   The entire campaign will be paused.
B)   The ads in the ad group will be disapproved due to low Quality Score.
C)   The keywords in the ad group will be paused.
D)   The keywords in the ad group will have a lower Quality Score.

Question 8

Which formula does Google use to rank keyword-targeted ads on Google search?

Accepted Answer

A)   (Maximum cost-per-click (CP
C)   bid x Quality Score)  / Daily Budget
B)   Maximum cost-per-click (CP
C)   bid only
C)   Maximum cost-per-click (CP
C)   bid x Quality Score
D)   (Maximum cost-per-click (CP
C)   bid + Daily Budget)  / Quality Score

Question 9

You've been targeting the entire United States in your scuba diving equipment ad campaign, but you know that much of the scuba equipment that is sold is to customers in Hawaii. What would be the most efficient way to optimize your campaign and measure the impact of an optimization?

Accepted Answer

A)   You create a separate campaign targeting only Hawaii so you can easily see how your campaign performs in that state, and adjust your budget.
B)   You add the keywords "Hawaii" to all of your ad groups, so that your ad will stop serving on searches that are not specific to Hawaii.
C)   You adjust your ad scheduling so that your campaign is only showing during business hours for the time zone that Hawaii is in.
D)   You delete all of the keywords that have not been performing well, and start over with a new set of keywords and campaigns that uses location targeting to show only to users in Hawaii.

Question 10

An advertiser who decides to edit the location targeting of an ad can do this at the:

Accepted Answer

A)   keyword level
B)   ad group level
C)   campaign level
D)   account level

Question 11

Which best describes the "Optimize" ad rotation setting in AdWords?

Accepted Answer

A)   The AdWords system automatically shows the most relevant display URL for each ad.
B)   The AdWords system automatically shows the better performing ads more often.
C)   Two of the ads from the ad group may show to a user on the same page.
D)   The ability to show ads more often to increase impressions.

Question 12

The maximum cost-per-click (CPC)  bid is the:

Accepted Answer

A)   Amount an advertiser must pay to outbid competitors
B)   Amount an advertiser is required to pay to achieve top ad position
C)   Actual amount an advertiser pays for each click on an ad
D)   Most an advertiser is willing to pay for each click on an ad

Question 13

An advertiser wants to improve return on investment (ROI) . The advertisement notices that users have often clicked on an ad without purchasing. After ensuring that keywords and ad text are highly relevant to one another, which is the best course of action for the advertiser to take?

Accepted Answer

A)   Evaluate current landing page to determine if it is relevant to the ad.
B)   Raise the campaign's budget to increase traffic to the site.
C)   Remove any negative keywords to attract more relevant visitors.
D)   Increase maximum cost-per-click (CP
C)   bids to improve Ad Rank.

Question 14

Which AdWords settings are specified at the account level?

Accepted Answer

A)   Network distribution preferences and a set of keywords.
B)   A unique email address, a password, and billing information.
C)   Location targeting, cost-per-click (CP
C)   bids, and match types.
D)   A daily budget and a set of keywords and placements.

Question 15

An advertiser wants to allocate additional budget to advertising a new product line. In order to accomplish this goal, the advertiser should create:

Accepted Answer

A)   An ad group specific to the product line with targeted ad text.
B)   An ad group specific to the product line with a higher daily budget.
C)   Additional text ads that specifically feature the product line.
D)   A campaign with a separate daily budget specific to the product line.

Question 16

Negative keywords can help advertisers refine the targeting of their ads, and potentially increase:

Accepted Answer

A)   Their campaigns' daily budget recommendations.
B)   The number of relevant Display Network placements.
C)   The amount of impressions served.
D)   The click through rate (CTR)  of their ads

Question 17

A key benefit of My Client Center (MCC)  is that it allows:

Accepted Answer

A)   Google Analytics users to monitor website Bounce Rates across multiple AdWords accounts
B)   Users to change language targeting settings across multiple AdWords accounts simultaneous
C)   Management of multiple AdWords accounts from a single Google Account login.
D)   Users to manage both AdWords accounts and non-Google search advertising campaigns

Question 18

An advertiser creates a new ad group in a campaign that is set to run on all relevant sites across the Google Display. If both keywords and placements are added to the ad group, they would work together to:

Accepted Answer

A)   Determine where on the Google Display Network the ads will run
B)   Impact search results and cost-per-click (CP
C)   on the Google Display Network
C)   Determine the target return on investment (ROI)  for a given ad group
D)   Impact the time of ads that the impacts are eligible to show

Question 19

Which potential factor does Google use to calculate a search campaigns recommended daily budget?

Accepted Answer

A)   Conversions
B)   Impressions
C)   Transactions
D)   Placements

Question 20

Which is a benefit that advertisers receive specifically from using managed placements?

Accepted Answer

A)   The option to run ads across the entire Google Display Network.
B)   The ability to set unique bids for particular placements.
C)   The opportunity to advertise on websites outside of the Google Display Network it.
D)   The capability to run a report with screen shots of ads placed on relevant pages.

Exam 2: Google AdWords Fundamentals

Which line of ad text would be disapproved based on Google's advertising policies?

Correct AnswerverifiedShow Answer

Which AdWords settings are specified at the account level?

Correct AnswerverifiedShow Answer

Which potential factor does Google use to calculate a search campaigns recommended daily budget?

Correct AnswerverifiedShow Answer

An advertiser who decides to edit the location targeting of an ad can do this at the:

Correct AnswerverifiedShow Answer

A best practice for optimizing ad text is to:

Correct AnswerverifiedShow Answer

An advertiser wants to improve return on investment (ROI) . The advertisement notices that users have often clicked on an ad without purchasing. After ensuring that keywords and ad text are highly relevant to one another, which is the best course of action for the advertiser to take?

Correct AnswerverifiedShow Answer

A key benefit of My Client Center (MCC) is that it allows:

Correct AnswerverifiedShow Answer

Which formula does Google use to rank keyword-targeted ads on Google search?

Correct AnswerverifiedShow Answer

Which is the best bidding option for an advertiser who wants to drive more clicks from mobile devices?

Correct AnswerverifiedShow Answer

How do managed placements on the Display Network work?

Correct AnswerverifiedShow Answer

Negative keywords can help advertisers refine the targeting of their ads, and potentially increase:

Correct AnswerverifiedShow Answer

An advertiser wants to allocate additional budget to advertising a new product line. In order to accomplish this goal, the advertiser should create:

Correct AnswerverifiedShow Answer

Which best describes the "Optimize" ad rotation setting in AdWords?

Correct AnswerverifiedShow Answer

What is the impact of poor landing page quality on an ad group?

Correct AnswerverifiedShow Answer

You've been targeting the entire United States in your scuba diving equipment ad campaign, but you know that much of the scuba equipment that is sold is to customers in Hawaii. What would be the most efficient way to optimize your campaign and measure the impact of an optimization?

Correct AnswerverifiedShow Answer

Which is a benefit that advertisers receive specifically from using managed placements?

Correct AnswerverifiedShow Answer

The maximum cost-per-click (CPC) bid is the:

Correct AnswerverifiedShow Answer

How does contextual targeting work?

Correct AnswerverifiedShow Answer

An advertiser creates a new ad group in a campaign that is set to run on all relevant sites across the Google Display. If both keywords and placements are added to the ad group, they would work together to:

Correct AnswerverifiedShow Answer

Which is a benefit of AdWords for search marketing?

Correct AnswerverifiedShow Answer

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