Exam 4: The Direct Response and Database Foundations of Internet Marketing

Exam 1

Internet Marketing As Part of the Marketing Communications Mix

36 Questions

Exam 2

The Internet Value Chain

38 Questions

Exam 3

Business Models and Strategies

44 Questions

Exam 5

Online Branding and Video Marketing

40 Questions

Exam 6

Display Advertising and Other Customer Acquisition Techniques

36 Questions

Exam 7

Email Marketing to Build Consumer and Business Relationships

32 Questions

Exam 8

Search Marketing: Seo and PPC

40 Questions

Exam 9

Social Media Marketing

45 Questions

Exam 10

Lead Generation and Conversion in B2B Markets

37 Questions

Exam 11

Customer Relationship Development and Retention Marketing

37 Questions

Exam 12

Developing and Maintaining Effective Websites

40 Questions

Exam 13

Customer Service and Support in Web Space

37 Questions

Exam 14

Measuring and Evaluating Web Marketing Programs

52 Questions

Exam 15

Social and Regulatory Issues: Privacy, Security, and Intellectual Property

40 Questions

Exam 16

Mobile Marketing and Related Developments

42 Questions