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Exam 9: Survey Data-Collection Methods

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Question 31

Multiple Choice

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Interview evaluation refers to:

A) an evaluation of the quality of the interviews by an editor
B) an evaluation of the interviews by the client/manager
C) an overall procedure for evaluation of the quality of the entire interviewing process
D) respondent anxieties caused by the presence of an interviewer
E) interviewer anxieties caused by the interview procedure

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Question 32

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Which of the following would be considered an example of the drop-off survey?

A) A researcher brings a questionnaire to a respondent's home and leaves it to be completed.
B) A hotel leaves a questionnaire in a room for customers to evaluate their accommodations.
C) A retail store offers a customer a survey and promises a gift certificate if they return the questionnaire on their next visit.
D) A graduate student hands surveys out to other students to be placed in a drop box when completed.
E) All of the above would be considered drop-off surveys.

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Question 33

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Which of the following data collection modes allows for recruitment and training to be conducted at a central location, monitoring of the actual interviews by a supervisor, checking of completed interviews "on the spot," and control of interviewers' schedules?

Having an independent party call back a sample of each interviewer's respondents to verify that they took part in the survey is a way to avoid which of the following?

What is NOT a unique advantage to using person-administered surveys?

Central location telephone interviewing offers good control of interviewers.

Adaptability refers to the ability to respond to respondent differences. Which method is best suited for adaptability?

Surveys conducted without the presence of an agent human or computer are referred to as self-administered surveys.

Incidence rate is the percentage of the population that possesses some characteristic necessary to be included in the survey.

Karen has just started her first research project for her new firm, Standard Research. After meeting with the project team, Karen knows that the client, Cookies! Cookies! Cookies! (C!C!C!) , is interested in statistical analyses to help decide on a new cookie flavor for their "healthy" line. C!C!C! needs to test whether the concept of the new flavor sounds appealing; consumers do not actually need to taste the flavor. Which of the following survey data collection methods should be used to best meet the client's needs?

One of the advantages of surveys is that they can tap the "unseen": motives, interests, attitudes, and intentions.

Two variations of computer-administered telephone interview systems are (1)using a human interviewer and (2)using a computer, sometimes with a synthesized or recorded voice.

Rick Smith of Smith & Associates Research has decided that a client's project should use telephone interviewing as the method of data collection. He knows that there are disadvantages to the telephone interview method he has chosen, and he must be ready to discuss theses limitations with the client. Which of the following disadvantages will he be discussing?

One of the disadvantages of online surveys is that they may lack sample representativeness.

The essential objective of the drop-off survey is:

"Paper-and-pencil" questionnaires are those administered by mall interviewers.

Key factors influencing the choice of a survey data collection method include the researchers' time and budget.

The four questions of who, what, why and how are critical to which of the five advantages listed for the use of surveys?

Interview evaluation refers to the fact that some people become anxious about the possible reactions the interviewer may have to their answers to survey questions.

Which of the following is NOT an advantage of the mail surveys?