Question 1

Teens command negligible amount of buying power.

Accepted Answer

A) True 
 B)False

Question 2

Gen Xers tend to be frugal and seek value when making purchases.

Accepted Answer

A) True 
 B)False

Question 3

Identify a true statement about the Great Recession.

Accepted Answer

A)  ​The economy completely recovered from the Great Recession in 2009.
B)  The Great Recession spread around the globe by 2008.
C)  The middle class was the least affected by the Great Recession.
D)  ​The Great Recession increased employment rates to almost ten percent.

Question 4

Alex purchased a battery-operated drill.Due to a manufacturing defect,the drill overheated and exploded when he used it for the first time.Therefore,he lodged a complaint against the firm that manufactured the drill with the Consumer Product Safety Commission (CPSC) .In this case,which of the following is most likely to happen?

Accepted Answer

A)  ​The CPSC can fine the offending firm up to $500,000.
B)  The CPSC will reduce the prices of the drills of the offending firm in the market.
C)  The CPSC will introduce changes to the drills of the offending firm in the market.
D)  ​The CPSC has no power to sentence the officers involved in the case.

Question 5

The CAN-SPAM Act:

Accepted Answer

A)  ​prohibits commercial e-mailers from using false addresses and presenting false or misleading information.
B)  requires fast-food chains to open their facilities to health inspection at least once every quarter.
C)  requires verifiable parental consent before a Web site can collect information from children.
D)  ​allows commercial e-mailers to charge consumers a fee to opt out of receiving further email.

Question 6

Conformity,a value that strongly influenced attitudes and lifestyles during United States' first 200 years,emphasizes that:

Accepted Answer

A)  ​success would come to anyone who got an education, worked hard, and played by the rules.
B)  every person should stand on his or her own two feet.
C)  hard work, dedication to family, and frugality were moral and right.
D)  ​no one should expect to be treated differently from anybody else.

Question 7

Which of the following statements is true of the younger Millennials?

Accepted Answer

A)  ​They form a more massive group than older Millennials.
B)  They graduated from college during the Great Recession.
C)  They do not spend time surfing the Web or on social media.
D)  ​They had difficulty finding jobs when they graduated.

Question 8

The younger Millennials will create a significant amount of economic growth in the U.S.

Accepted Answer

A) True 
 B)False

Question 9

Hydralicious,a juice outlet,had to stop its business as health inspectors found that the storage facilities at the outlet did not meet the standards set by the government.In this scenario,a(n) _____ factor affected Hydralicious's business.

Accepted Answer

A)  ​technological
B)  economic
C)  legal
D)  ​demographic

Question 10

Which of the following statements is true of the primal 45-Latino society?

Accepted Answer

A)  ​It is formed by Asian communities.
B)  The primal culture followed in the societies tends to be regional.
C)  Hispanic Millennials born in the U.S. acculturate to the primal 45-Latino society .
D)  ​It shares the same characteristics as other societies in the U.S.

Question 11

The locally dominant Spanish-speaking Hispanic community is referred to as the primal 45-Latino society.

Accepted Answer

A) True 
 B)False

Question 12

Global competition is decreasing with increase in population.

Accepted Answer

A) True 
 B)False

Question 13

A difference between Gen Yers and baby boomers is that baby boomers:

Accepted Answer

A)  ​are currently in two different stages of the life cycle.
B)  are the most tech-savvy people yet.
C)  outspend in categories such as gifts and medical care.
D)  ​prioritize saving money.

Question 14

In the context of growing ethnic markets,African Americans in the U.S.:

Accepted Answer

A)  ​spend more on store brands as compared to the general population.
B)  comprise the largest percentage of population among different minority groups in the U.S.
C)  are inclined to spend less on groceries and hair care products as compared to other cohorts.
D)  ​acculturate into mainstream America forgetting their cultural heritage.

Question 15

In the context of social factors that affect marketing,with component lifestyles,people are:

Accepted Answer

A)  ​becoming nondiscriminating and undemanding.
B)  choosing products that meet their diverse needs.
C)  reducing the complexity of their buying behavior.
D)  ​preferring products that meet traditional needs and interests.

Question 16

_____ is charged with enforcing regulations against selling and distributing adulterated,misbranded,or hazardous food and drug products.

Accepted Answer

A)  ​The Association for Prohibition of Adulteration 
B)  The General Food Regulations
C)  The Consumables Protection Bureau
D)  ​The Food and Drug Administration

Question 17

Discuss ways to market to the African American market in the U.S.

Accepted Answer

Answers will vary.Compared to the genera...

Question 18

Which of the following scenarios is an example of basic research?

Accepted Answer

A)  ​Jeremy, a social activist, is researching ways to improve the quality of life of physically challenged people.
B)  Xerome, an engineer, is trying to find an alternative fuel that would be cost effective and environmental friendly.
C)  Sasha, a student, is working on his new science project.
D)  ​Laila, an engineer, is trying to rectify the malfunctions of her newly invented engine.

Question 19

Which of the following is an element of a competitive environment?

Accepted Answer

A)  ​Innovation and risk taking
B)  The degree of interdependence within the industry
C)  A consumer's income
D)  ​Consumers' varied demographic characteristics

Question 20

Discuss a few strategies for marketing products to baby boomers.

Accepted Answer

Answers will vary.Marketers targeting ba...

Exam 4: The Marketing Environment

Gen Xers tend to be frugal and seek value when making purchases.

Correct Answer
verified

A difference between Gen Yers and baby boomers is that baby boomers:

Correct Answer
verified

Discuss a few strategies for marketing products to baby boomers.

Correct Answer
verified
Answers will vary.Marketers targeting ba...
View Answer

Which of the following statements is true of the primal 45-Latino society?

Correct Answer
verified

Which of the following statements is true of the younger Millennials?

Correct Answer
verified

Which of the following scenarios is an example of basic research?

Correct Answer
verified

Identify a true statement about the Great Recession.

Correct Answer
verified

Global competition is decreasing with increase in population.

Correct Answer
verified

The younger Millennials will create a significant amount of economic growth in the U.S.

Correct Answer
verified

_____ is charged with enforcing regulations against selling and distributing adulterated,misbranded,or hazardous food and drug products.

Correct Answer
verified

The CAN-SPAM Act:

Correct Answer
verified

Conformity,a value that strongly influenced attitudes and lifestyles during United States' first 200 years,emphasizes that:

Correct Answer
verified

In the context of growing ethnic markets,African Americans in the U.S.:

Correct Answer
verified

Correct Answer
verified

Which of the following is an element of a competitive environment?

Correct Answer
verified

Hydralicious,a juice outlet,had to stop its business as health inspectors found that the storage facilities at the outlet did not meet the standards set by the government.In this scenario,a(n) _____ factor affected Hydralicious's business.

Correct Answer
verified

Teens command negligible amount of buying power.

Correct Answer
verified

In the context of social factors that affect marketing,with component lifestyles,people are:

Correct Answer
verified

Discuss ways to market to the African American market in the U.S.

Correct Answer
verified
Answers will vary.Compared to the genera...
View Answer

The locally dominant Spanish-speaking Hispanic community is referred to as the primal 45-Latino society.

Correct Answer
verified

Exam 4: The Marketing Environment

Gen Xers tend to be frugal and seek value when making purchases.

Correct AnswerverifiedShow Answer

A difference between Gen Yers and baby boomers is that baby boomers:

Correct AnswerverifiedShow Answer

Discuss a few strategies for marketing products to baby boomers.

Correct AnswerverifiedAnswers will vary.Marketers targeting ba...View AnswerShow Answer

Which of the following statements is true of the primal 45-Latino society?

Correct AnswerverifiedShow Answer

Which of the following statements is true of the younger Millennials?

Correct AnswerverifiedShow Answer

Which of the following scenarios is an example of basic research?

Correct AnswerverifiedShow Answer

Identify a true statement about the Great Recession.

Correct AnswerverifiedShow Answer

Global competition is decreasing with increase in population.

Correct AnswerverifiedShow Answer

The younger Millennials will create a significant amount of economic growth in the U.S.

Correct AnswerverifiedShow Answer

_____ is charged with enforcing regulations against selling and distributing adulterated,misbranded,or hazardous food and drug products.

Correct AnswerverifiedShow Answer

The CAN-SPAM Act:

Correct AnswerverifiedShow Answer

Conformity,a value that strongly influenced attitudes and lifestyles during United States' first 200 years,emphasizes that:

Correct AnswerverifiedShow Answer

In the context of growing ethnic markets,African Americans in the U.S.:

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Which of the following is an element of a competitive environment?

Correct AnswerverifiedShow Answer

Hydralicious,a juice outlet,had to stop its business as health inspectors found that the storage facilities at the outlet did not meet the standards set by the government.In this scenario,a(n) _____ factor affected Hydralicious's business.

Correct AnswerverifiedShow Answer

Teens command negligible amount of buying power.

Correct AnswerverifiedShow Answer

In the context of social factors that affect marketing,with component lifestyles,people are:

Correct AnswerverifiedShow Answer

Discuss ways to market to the African American market in the U.S.

Correct AnswerverifiedAnswers will vary.Compared to the genera...View AnswerShow Answer

The locally dominant Spanish-speaking Hispanic community is referred to as the primal 45-Latino society.

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Answers will vary.Marketers targeting ba...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
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Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Answers will vary.Compared to the genera...
View Answer

Correct Answer
verified