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Goodwill messages(those expressing thanks,recognition,or sympathy)are often more difficult to write than other types of routine business documents.

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________ establish rules of conduct to be followed within an organization.


A) Instruction messages
B) Policies and procedures
C) Grievances
D) All of these choices

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Avoiding pretentious,formal,or flowery language is the best way to ensure that your goodwill message is ________.


A) selfless
B) specific
C) sincere
D) short

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Which of the following is the best closing for a straightforward claim letter?


A) Thank you in advance for your consideration in this matter.
B) Please credit $36 to my account by December 31,when my next billing cycle begins.
C) If I don't get a refund by December 31,I will contact my attorney.
D) I look forward to having this adjustment made as soon as possible.

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Straightforward,direct claims are those to which you expect the receiver to agree readily.

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Messages providing instructions will be most readable if you arrange the steps ________.


A) in alphabetical order
B) vertically using numbers
C) beginning each with a noun phrase 
D) vertically using bullets

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For which of the following situations would a business letter be more appropriate than an e-mail message?


A) Requesting information about a product
B) Replying to a customer's e-mail asking about available shipping methods
C) Soliciting donations for a community charity event
D) Telling all employees how to purchase parking permits

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Which of the following is the best opening for a straightforward claim letter?


A) I have been a loyal customer of Bennigan's for many years.
B) Please credit my Visa account for $36,the amount I was overcharged on November 8.
C) I was extremely disappointed to be overcharged on my dinner bill.
D) ​I will not be returning to Bennigan's unless you credit my Visa account immediately.

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Kevin is writing a routine e-mail request that he believes will be received positively.The main idea or purpose of his message should be placed in ________.


A) the body
B) the opening
C) the closing
D) an attachment

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Your company was charged twice last month for its rent.This amount is automatically deducted from your company's checking account,and you just noticed the double entry for June.You must write a claim letter to your landlord asking for a refund of $3,000.Write a clear,concise claim letter.Because you expect your landlord to agree readily,use the direct strategy.Write only the body of the letter,omitting the letter addresses,salutation,complimentary close,and enclosure line.

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Student answers will vary.
Please issue ...

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What is the most accurate statement about goodwill messages?


A) Since people communicate so frequently today,goodwill messages are not as important as they once were.
B) You'll make a better impression by giving a ready-made card or calling the person than by writing your own message.
C) Written goodwill messages give more importance to our well-wishing and provide a record that can be reread,savored,and treasured.
D) Most communicators find it easier to write goodwill messages than other types of business documents.

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Which of the following is the best opening sentence for a direct response message?


A) Here are the answers to the questions you asked about our banquet facilities.
B) Thank you for your e-mail message of March 25.
C) We look forward to helping you with all of your banquet needs.
D) Your e-mail of March 25 was forwarded to me.

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Use the ________ organizational strategy for claims to which you expect the receiver to agree readily.

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Your response to a congratulatory note or other goodwill message ________.


A) is frowned upon because it extends the conversation unnecessarily
B) is equivalent to saying ​You're welcome ​when someone has said ​Thank you
C) should further detail your hard work and good qualities
D) should suggest that you don't deserve the praise or attention

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Social media experts say that not every comment on the Web by a customer merits a response.They recommend responding to posts only when you can add ________ -for example,by correcting false information or providing customer service.

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Remove the protective seal from the toner cartridge has been written in the ________,or command,mood.

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In the ________ of a claim message,explain the problem and justify your request.Provide the necessary details so that the difficulty can be corrected without further correspondence.

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Deciding whether to ________ to a customer in an adjustment message is a debatable issue.Some attorneys discourage doing so,but many customers appreciate it.

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Action information,including deadline dates,should be placed in the body of a routine request message.

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What should you do in the body of an adjustment letter?


A) Explain who specifically is to blame for the problem.
B) Explain how you are complying with the claim.
C) Promise the customer that the problem will never happen again.
D) Apologize profusely.

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