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Which of the following demonstrates effective business writing?


A) All executives and their wives will attend the Reno conference.
B) A salesman must meet monthly sales quotas.
C) The female attorney graduated from Yale.
D) The office personnel will assist you with your forms.

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The primary purposes of most business documents are to inform and to persuade. A common secondary purpose is sales growth.

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Although messages may have a primary and a secondary audience, the writer needs to profile only the primary audience to determine the best presentation of the message.

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Which of the following is most acceptable for business writing?


A) Every physician must carry his own malpractice insurance.
B) Every physician must carry their own malpractice insurance .
C) All physicians must carry their own malpractice insurance.
D) Every physician must carry his or her own malpractice insurance.

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Media richness  refers to


A) a message's impact on the company's bottom line
B) how much a communication channel costs the company to use
C) the extent to which a channel represents all of the information available
D) the receiver's actions upon receiving the message

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The process of translating a message from its symbol form into meaning is called


A) feedback.
B) decoding.
C) encoding.
D) noise.

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A helpful acronym to remember when considering audience benefits is _____________.

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____________________ voice is generally preferred in business writing because it specifies who is doing the acting.

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According to writing experts, approximately what percentage of time should you spend on the prewriting phase of a business message?


A) 90 percent
B) 50 percent
C) 25 percent
D) 5 percent

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Shannon is writing a proposal to the board of directors to upgrade the company's computer equipment. After completing the prewriting phase, Shannon should immediately start composing the proposal.

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The communication process begins when the receiver provides feedback to the sender.

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Positive language in business messages


A) is an attempt to mislead readers.
B) conveys less information than negative language.
C) grants the reader all requests or demands.
D) tells what is and what can be done .

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Which of the following represents the best business writing?


A) We regret that we are unable to accept you as a credit customer at this time.
B) You will never be sorry that you opened a checking account with our bank.
C) We cannot accept the returned merchandise because it is not resalable.
D) You can return all resalable merchandise for a store credit.

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Business writing is very similar to academic writing, in that you should focus on discussing your feelings and displaying your knowledge.

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Which of the following sentences demonstrates conversational business writing?


A) Your return policy is the worst.
B) I am upset about your return policy.
C) Your return policy has provoked me to write this letter.
D) All answer choices reflect conversational business writing.

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The ability to prepare concise, audience-centered, persuasive, and purposeful messages comes naturally.

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Communication is successful only when


A) verbal feedback has been sent to the receiver.
B) no noise occurs during the communication process.
C) verbal and nonverbal feedback have been sent to the receiver.
D) the receiver understands an idea as the sender intended it.

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One of the most important questions you can ask yourself as you begin to compose a message is What do I hope to achieve?

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Jargon should never be used in business writing.

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The final task in the third phase of the writing process is evaluating your message to decide whether it accomplishes your goal.

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