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Exam 11: Developing New Products

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Question 1

Multiple Choice

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In many cases,pioneers lose their market lead and initial market share to imitators who:

A) capitalize on the pioneers' weaknesses.
B) create similar products with reduced value to consumers.
C) utilize alpha-beta testing.
D) ignore patents and copyrights.
E) target late maturity consumers.

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Question 2

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During concept testing for a new product,a marketer will likely ask:

A) whether or not consumers will buy it.
B) how frequently consumers would purchase it.
C) whether or not consumers think it is a good value for the price being suggested.
D) whether consumers would buy it as a gift or for themselves.
E) all of these.

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Question 3

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If a new product concept gets positive evaluations from potential customers,the next step for a marketer is:

Before the development of computer-assisted design software,many firms handcrafted ______,wooden or clay models that served as rough physical representations of the new product.

If they create new markets,pioneer or breakthrough products:

Although innovation strategies may not work in the long run,overriding short-term reasons compel firms to introduce new products and services.

The __________________ step in the product development process is critical because it requires tremendous resources and extensive coordination of all aspects of the marketing mix.

When Toyota introduced hybrid cars,there were waiting lists to buy them.Then Honda and a few other manufacturers entered the market,shifting the product life cycle for hybrid cars into the _____________ stage of the product life cycle.

When conducting exploratory research for her firm's new Internet anti-piracy software,Dee knows the most important question is:

Early personal computers cost several thousand dollars,allowing competitors:

Early personal computer users remember the cumbersome,user-unfriendly "DOS" system.When Apple introduced System 1 and Microsoft introduced Windows,both of which were much easier to use,these new products diffused rapidly because of their:

Laptop computers,personal digital assistants,and cellular phones were all readily accepted and diffused in U.S.markets where business and personal lifestyles tend to be faster-paced,compared to many other areas in the world.These products offered _____________ with consumers' needs and priorities.

________________ is the process by which ideas are transformed into new products and services that will help firms grow.

Lorraine belongs to a national consumer panel created by a market research company.She regularly receives samples of new products from a variety of firms and fills out questionnaires about the products.The national consumer panel Lorraine is part of is engaged in:

The majority of new products are failures.

Ron sells commercial-grade tools to building contractors.Whenever he visits his customers,he looks to see if they are using his tools for other tasks or have modified the tools for some other purpose.These customers are _________________,who can provide ideas for new and improved products.

When a manufacturer launches a new product,it may offer _________ to wholesalers and retailers,including introductory price promotions,special events,and personal selling.

Kristina created a virtual prototype of her new line of swimwear on a website to show to consumers.Kristina will ask consumers what they think of the clothing,but the most important question is:

For new product marketers,early adopters are important because they tend to be:

Which of the following industries tend to use R&D departments as a significant source of new product ideas?