FiltersDone

Question type

Essay

Multiple Choice

Short Answer

True False

Matching

Exam 1: The Role of Marketing Research and the Research Process

Show Answer

Share

---

All types

Filters

Study FlashcardsPractice ExamLearn

Question 31

Multiple Choice

Review LaterAdd Note

Review Later

Developing and implementing a marketing strategy involves the following stages, except:

A) analysing market segments and selecting target markets.
B) identifying and evaluating opportunities.
C) designing the data collection method.
D) analysing marketing performance.

Correct Answer

verified

Show Answer

Question 32

True/False

Review LaterAdd Note

Review Later

Researchers usually begin with some understanding of hypothesis for idea generation.

Correct Answer

verified

Show Answer

Question 33

True/False

Review LaterAdd Note

Before conducting market research, a company should do cost and benefit analysis.

The research question 'Will buyer purchase more of our product in a new package?' is best addressed by conducting:

Research conducted to identify cause and effect relationship between variables is called causal research.

Stages in the research process starts with data collection.

The determination of the need for marketing research centres on all, except?

In marketing research, information is gathered intuitively to aid decision-making in marketing.

Mars chocolate company wants to understand how the new mint flavor of Mars is performing in comparison to competitors' brands, is an example of which type of research?

After market strategy has been implemented, market research can be used for feedback.

Which type of research is conducted to determine the effective retail site or warehouse location for selling?

Zara fashion clothing is exploring whether the products can be marketed through online retailers, it is an example of which type of research?

The stage in which researcher determines who is to be sampled is called as coding.

Research that attempts to determine which media would be effective for conveying advertiser's message, is an example of which type of research?

New technology such as eye-tracking is getting popular in marketing research.

A soft drink company introducing a new clear cola wants to know whether the campaign on social media would be effective for selling. This is an example of a(n) :

Basic research is conducted to verify a given theory.

Marketing research is rarely used by non-business organisations (for example, government bodies) because their functions are distinct from those of for-profit organisations.

Which type of research methodology would you suggest when the research problem is ambiguous?

Discovery can involve any means of idea generation, including exploratory techniques.