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The question "What is the outlook for the industry?" is taken up in the _____


A) "Description of Proposed Business"
B) "Mission Statement"
C) "Industry Analysis"
D) "Competitive Overview"

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Entrepreneurs usually start _____, beginning with _____ resources.


A) at the bottom / limited
B) small / limited
C) independently / specialized
D) small / patented

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Which of the following topics is/are included in the "Marketing"


A) Target market
B) Pricing
C) Promotion
D) All of these

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The executive summary


A) is written before other parts of the plan are written.
B) provides detailed information about the company's management team.
C) comes at the end of the business plan.
D) is the most important part of the business plan.

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The service-producing sector includes manufacturing, construction, and agriculture.

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Which of the following questions is addressed in the business plan


A) What goods or services will the business provide
B) Where will the business be located
C) How will the business's goods or services be sold
D) All of these.

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What is not true about Kevin Plank, founder of Under Armour:


A) He started his company because he was tired of changing a sweat-drenched T-shirt after morning and afternoon football practices
B) His net is now about $2 billion
C) He was always interested in athletics
D) To earn money to pay for his graduate school tuition

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As someone who has identified a business opportunity and assumed the risk of creating and running a business to take advantage of it, Rick Jurmain is an entrepreneur.

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A small business that buys flowers from a local grower and sells them to a grocery store is an example of a wholesaler.

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Summarize the advantages and disadvantages of business ownership.

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Advantages include independence, financi...

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To understand where _____ businesses are concentrated, you need to divide them into the goods-producing sector and the service-producing sector.


A) struggling
B) small
C) profitable
D) innovative

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Sometimes the only


A) "Mission Statement"
B) "Production Overview"
C) "Business Summary"
D) "Executive Summary"

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Jones includes a(n) _____


A) marketing
B) production and operations
C) personal
D) appendix

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Scenario-Based Mary Gonzalez recently expanded her chain of flower shops.As the only small flower shop located in major airports in the Midwest, she has a unique operation.She has 72 employees in 30 shops, and although her company isn't dominant in its industry, her shops are busy year round.To accommodate her unique clientele, Mary developed the idea of packaging flowers in small waterproof pots that won't leak either in the airport or aboard planes. -Gonzalez's company should be considered a small business.

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Which of the following is the most common but riskiest option in becoming a small business owner?


A) Marketing an unknown product
B) Starting from scratch
C) Obtaining a franchise
D) Buying an existing business

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Which of the following best describes entrepreneurs?


A) They're usually onetime managers who open up a business for the sole purpose of providing an income for themselves and their family
B) They're retired businesspeople working on a voluntary basis.
C) They're risk takers who can adjust to changing situations.
D) None of the above

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Before asking for a $155,000 bank loan, Shelia Pataki must include a(n) _____ in her business plan.


A) executive summary
B) map of her proposed location
C) bank statement
D) list of loan guarantors

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Gonzalez's shop managers regularly think of new ways to market their products, improve their quality, keep them fresher, and meet consumer needs.In this respect, Gonzalez's business is unusual among small businesses. Essay Discussion

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In the "Marketing"


A) "Distribution"
B) "Promotion"
C) "Target Market"
D) "Pricing"

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The first step before actually starting a business is to get financing.

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