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Exam 11: E-Commerce

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Question 21

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E-commerce performed via a mobile phone or other mobile device is referred to as air-commerce. _________________________

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Question 22

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Many e-commerce sites include ____________________-activities used to support customers and increase their satisfaction and loyalty.

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eCRM
electronic customer relat...

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Question 23

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What are electronic gift certificates, gift cards, and coupons?

Dynamic multimedia ads are also called ____________________ ads.

In order to accept credit cards, a business typically opens an e-commerce merchant account, also called a(n) ____.

-The accompanying figure shows a ____ seal.

____ is the situation when a customer places items in his or her cart but never actually purchases them.

The ____________________ model includes any type of e-commerce transaction taking place between two businesses.

Many online auction sites collect comments about transactions, typically called auctiontalk.

____ account numbers are essentially disposable credit card numbers that can be used to buy goods and services that will be charged to the customer's regular credit card.

Companies that follow the ____ do not sell goods or services directly to others, but instead bring buyers and sellers together within a specific industry or business process.

To help with comparison shopping, a variety of comparison shopping Web sites- sometimes called shopping carts-are available to gather prices and shipping information from multiple sites for a particular product, and then summarize the results to help locate the best buys from potential vendors.

____ are special HTML or XHTML codes that provide information about a Web page and that are inserted into a Web page's code at the time the page is created.

Online auction sites that are designed for transactions between businesses are referred to as ____ auction sites.

____ tags are used by many (but not all) search engines to classify the Web page when it is added to a search database.

Secure Web sites use ____________________ to safely transfer sensitive data over the Internet.

Internet-only stores particularly benefit from cost reductions because they do not have the expenditure of maintaining a physical storefront, like conventional brick-and-mortar stores do. _________________________

The collection of hardware, software, people, policies, and strategies used to perform and support e-commerce is referred to as a(n) ____.

While banner ads originally were static ads, it is more common today to use dynamic banner ads (called read-me banner ads) that play a short video or animation sequence when the page hosting the banner ad is displayed.

Both manufacturers and online retailers-often called ____________________ -can sell directly to customers via their Web sites.