Question 1

The Ford Motor Company created a logo from this handwriting style,which was practiced in nineteenth-century America.

Accepted Answer

A)   Blackletter script
B)   Edwardian script
C)   Spencerian script
D)   D'Nealian script
E)   Zaner-Bloser script

Question 2

Albrecht Dürer's standard of letterforms was based on the alphabetic characters of this culture.

Accepted Answer

A)   China
B)   Germany
C)   France
D)   Greece
E)   Rome

Question 3

This is the name that refers to the empty space around type or other features in a layout.

Accepted Answer

A)   white space
B)   measure
C)   carriage
D)   flat
E)   mean line

Question 4

When you think about famous logos,which three are the first to spring to mind? Do these three logos all share similar characteristics? Are they an image,a text,or a mixture of both? What is it about these particular logos that make them stand out to you?

Accepted Answer

When I think about famous logos, the fir...

Question 5

In 1525,this German master printmaker wrote a manual establishing the first set of rules for the construction of letterforms.

Accepted Answer

A)   Nolde
B)   Dürer
C)   Rembrandt
D)   Beckmann
E)   Gutenberg

Question 6

Egyptian picture symbols are called ________.

Accepted Answer

A)   hieroglyphs
B)   cuneiform
C)   script
D)   calligraphy
E)   letterforms

Question 7

This is a group of letterforms designed to have a uniform appearance.

Accepted Answer

A)   codex
B)   layout
C)   font
D)   carriage
E)   serif

Question 8

If you were to design a party invitation,you might put important information,such as the date,time,and place in ________.

Accepted Answer

A)   bold type
B)   a larger font
C)   a different color
D)   a different font
E)   any of the other answers E

Question 9

If you were to design an instruction manual for building a car,good illustration as well as text would be vital.

Accepted Answer

A) True 
 B)False

Question 10

Find two examples each of serif and sans-serif fonts.Where would each of these fonts be most appropriate? Why do we need so many different kinds of font? How does changing the font affect what is being communicated?

Accepted Answer

Two examples of serif fonts are Times Ne...

Question 11

The art of typography came into existence with the introduction of this invention.

Accepted Answer

A)   cotton gin
B)   the automobile
C)   moving pictures
D)   movable type
E)   the wheel

Question 12

Mies Van der Rohe,who was Head of the Bauhaus,is often remembered for saying:

Accepted Answer

A)   "less is more"
B)   "form follows function"
C)   "machine for living"
D)   "the future is now"
E)   "straight and narrow"

Question 13

Who was the German inventor of the printing press and movable type?

Accepted Answer

A)   Johannes Gutenberg
B)   Albrecht Dürer
C)   Hieronymus Bosch
D)   Charlemagne
E)   John Baskerville

Question 14

Visual communication design supports better communication.Find information related to the butterfly ballot used in Florida during the 2000 Presidential election.Did bad design affect the outcome of a major political event in American history during this election,or would the outcome have been the same regardless of the quality of the visual communication design? Give your reasons why,or why not.

Accepted Answer

Visual communication design plays a cruc...

Question 15

The visual form of printed letters,words,and text is called ________.

Accepted Answer

A)   media
B)   calligraphy
C)   typography
D)   layout
E)   hieroglyphics

Question 16

This type of image is generated by math-based computer applications often used by designers who create illustrations in digital media.

Accepted Answer

A)   vector
B)   raster
C)   carriage
D)   hologram
E)   pointillist A

Question 17

This is the art of organizing type,logos,and illustrations in traditional print media:

Accepted Answer

A)   typography
B)   layout design
C)   marginalia
D)   vectoring
E)   rasterizing

Question 18

How has the inclusion of headings,page numbers,illustrations,and boldface and italic type changed the way that we communicate compared to that of handwritten manuscripts? Describe how each of these innovations may have changed the way the written word is perceived.

Accepted Answer

The inclusion of headings, page numbers, illustrations, and boldface and italic type has significantly changed the way we communicate compared to handwritten manuscripts.

Headings provide a clear structure and organization to written content, making it easier for readers to navigate and understand the main points of a document. This has improved the way information is presented and absorbed, as it allows for quick scanning and comprehension of key ideas.

Page numbers have made it easier to reference specific sections of a document, allowing for more efficient communication and collaboration. This has also facilitated the development of standardized formats for documents, such as academic papers and reports, which has improved the way information is shared and accessed.

Illustrations have enhanced the visual appeal and understanding of written content, making it more engaging and accessible to a wider audience. This has expanded the ways in which information can be communicated, as visual aids can often convey complex ideas more effectively than words alone.

The use of boldface and italic type has allowed for emphasis and differentiation of important information within written text. This has improved the way that key points are highlighted and understood, as it provides a visual cue for readers to pay attention to specific details.

Overall, these innovations have changed the way the written word is perceived by making it more organized, accessible, visually appealing, and impactful. They have improved the efficiency and effectiveness of communication, allowing for clearer and more engaging expression of ideas. This has ultimately enhanced the way that information is shared and understood in written form.

Question 19

This pictorial logo,used to identify Chevrolet products,has come to replace words when identifying the company.

Accepted Answer

A)   ram's head
B)   apple
C)   bowtie
D)   lightning bolt
E)   jaguar

Question 20

The German designer Herbert Bayer created a sans-serif typeface called ________ that could not be immediately associated with any one culture.

Accepted Answer

A)   Universal
B)   Helvetica
C)   Garamond
D)   Arial
E)   Baskerville

Exam 17: Visual Communication Design

The Ford Motor Company created a logo from this handwriting style,which was practiced in nineteenth-century America.

Correct Answer
verified

Albrecht Dürer's standard of letterforms was based on the alphabetic characters of this culture.

Correct Answer
verified

This is the name that refers to the empty space around type or other features in a layout.

Correct Answer
verified

When you think about famous logos,which three are the first to spring to mind? Do these three logos all share similar characteristics? Are they an image,a text,or a mixture of both? What is it about these particular logos that make them stand out to you?

Correct Answer
Answered by ExamLex AI
When I think about famous logos, the fir...
View Answer

In 1525,this German master printmaker wrote a manual establishing the first set of rules for the construction of letterforms.

Correct Answer
verified

Egyptian picture symbols are called ________.

Correct Answer
verified

This is a group of letterforms designed to have a uniform appearance.

Correct Answer
verified

If you were to design a party invitation,you might put important information,such as the date,time,and place in ________.

Correct Answer
verified
E

If you were to design an instruction manual for building a car,good illustration as well as text would be vital.

Correct Answer
verified

Find two examples each of serif and sans-serif fonts.Where would each of these fonts be most appropriate? Why do we need so many different kinds of font? How does changing the font affect what is being communicated?

Correct Answer
Answered by ExamLex AI
Two examples of serif fonts are Times Ne...
View Answer

The art of typography came into existence with the introduction of this invention.

Correct Answer
verified

Mies Van der Rohe,who was Head of the Bauhaus,is often remembered for saying:

Correct Answer
verified

Who was the German inventor of the printing press and movable type?

Correct Answer
verified

Correct Answer
Answered by ExamLex AI
Visual communication design plays a cruc...
View Answer

The visual form of printed letters,words,and text is called ________.

Correct Answer
verified

This type of image is generated by math-based computer applications often used by designers who create illustrations in digital media.

Correct Answer
verified
A

This is the art of organizing type,logos,and illustrations in traditional print media:

Correct Answer
verified

How has the inclusion of headings,page numbers,illustrations,and boldface and italic type changed the way that we communicate compared to that of handwritten manuscripts? Describe how each of these innovations may have changed the way the written word is perceived.

This pictorial logo,used to identify Chevrolet products,has come to replace words when identifying the company.

Correct Answer
verified

The German designer Herbert Bayer created a sans-serif typeface called ________ that could not be immediately associated with any one culture.

Correct Answer
verified

Exam 17: Visual Communication Design

The Ford Motor Company created a logo from this handwriting style,which was practiced in nineteenth-century America.

Correct AnswerverifiedShow Answer

Albrecht Dürer's standard of letterforms was based on the alphabetic characters of this culture.

Correct AnswerverifiedShow Answer

This is the name that refers to the empty space around type or other features in a layout.

Correct AnswerverifiedShow Answer

When you think about famous logos,which three are the first to spring to mind? Do these three logos all share similar characteristics? Are they an image,a text,or a mixture of both? What is it about these particular logos that make them stand out to you?

Correct AnswerAnswered by ExamLex AIWhen I think about famous logos, the fir...View AnswerShow Answer

In 1525,this German master printmaker wrote a manual establishing the first set of rules for the construction of letterforms.

Correct AnswerverifiedShow Answer

Egyptian picture symbols are called ________.

Correct AnswerverifiedShow Answer

This is a group of letterforms designed to have a uniform appearance.

Correct AnswerverifiedShow Answer

If you were to design a party invitation,you might put important information,such as the date,time,and place in ________.

Correct AnswerverifiedE

If you were to design an instruction manual for building a car,good illustration as well as text would be vital.

Correct AnswerverifiedShow Answer

Find two examples each of serif and sans-serif fonts.Where would each of these fonts be most appropriate? Why do we need so many different kinds of font? How does changing the font affect what is being communicated?

Correct AnswerAnswered by ExamLex AITwo examples of serif fonts are Times Ne...View AnswerShow Answer

The art of typography came into existence with the introduction of this invention.

Correct AnswerverifiedShow Answer

Mies Van der Rohe,who was Head of the Bauhaus,is often remembered for saying:

Correct AnswerverifiedShow Answer

Who was the German inventor of the printing press and movable type?

Correct AnswerverifiedShow Answer

Correct AnswerAnswered by ExamLex AIVisual communication design plays a cruc...View AnswerShow Answer

The visual form of printed letters,words,and text is called ________.

Correct AnswerverifiedShow Answer

This type of image is generated by math-based computer applications often used by designers who create illustrations in digital media.

Correct AnswerverifiedA

This is the art of organizing type,logos,and illustrations in traditional print media:

Correct AnswerverifiedShow Answer

How has the inclusion of headings,page numbers,illustrations,and boldface and italic type changed the way that we communicate compared to that of handwritten manuscripts? Describe how each of these innovations may have changed the way the written word is perceived.

This pictorial logo,used to identify Chevrolet products,has come to replace words when identifying the company.

Correct AnswerverifiedShow Answer

The German designer Herbert Bayer created a sans-serif typeface called ________ that could not be immediately associated with any one culture.

Correct AnswerverifiedShow Answer

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
Answered by ExamLex AI
When I think about famous logos, the fir...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
E

Correct Answer
verified

Correct Answer
Answered by ExamLex AI
Two examples of serif fonts are Times Ne...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
Answered by ExamLex AI
Visual communication design plays a cruc...
View Answer

Correct Answer
verified

Correct Answer
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A

Correct Answer
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Correct Answer
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Correct Answer
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