FiltersDone

Question type

Essay

Multiple Choice

Short Answer

True False

Matching

Exam 14: Marketing Communications

Show Answer

Share

---

All types

Filters

Study FlashcardsPractice ExamLearn

Question 101

True/False

Review LaterAdd Note

Review Later

Laws intended to decrease intentionally deceptive promotion have been unhelpful and ineffective.

Correct Answer

verified

Show Answer

Question 102

Multiple Choice

Review LaterAdd Note

Review Later

Ryan Witz sells vacuum cleaners door-to-door.After showing Mrs.Davis several models and demonstrations, Ryan can tell she is hesitant but interested.Which trial closing is Ryan likely to use to ensure a sale?

A) "Here's my card.Give me a call if you would like to place an order."
B) "Will you be placing an order, Mrs.Davis?"
C) "Do you want the standard model, or the one with the special options package?"
D) "Shall I give you a week to consider the offer?"
E) "I'll put you down for the deluxe model.Is that your natural hair color?"

Correct Answer

verified

Show Answer

Question 103

True/False

Review LaterAdd Note

Newspapers, magazines, television, radio, direct mail, and out-of-home displays are all examples of advertising media.

General Mills is planning a sales promotion to stimulate wholesalers and retailers to carry a new line of cake mixes and to market the mixes aggressively.What type of sales promotion should General Mills use?

When Estée Lauder offers a free gift with a €15 purchase of its product from a retail outlet, it is specifically using what type of promotional technique?

Which of the following is not a disadvantage of newspaper advertising?

Mattel wants to announce some new educational benefits associated with one of its new product lines.The company writes a report of about 300 words and sends it to the media.This is called a

Brenda is a real estate agent for Coldwell Banker.Whenever she works with a client, she focuses on obtaining leads for prospective clients who are friends or families of her current client.Brenda is acting in her capacity as a(n)

To announce the acquisition of Snapple Beverage Corp.by the Quaker Oats Company, Quaker executives invited several news organisations to its headquarters to get details on, and ask questions about, the purchase.This is an example of a press conference.

Personal selling, a major element in an organisation's promotion mix, is a less expensive way to reach consumers than through advertising.

If Sports Chalet promotes sale prices (as opposed to full retail prices) for its ski equipment in April, it is trying to do what?

Which of the following is true about Yellow Pages advertising?

When the campaign with the slogan "The Other White Meat" encouraged people to increase pork consumption, this was an example of ____ advertising.

Out-of-home advertising includes direct-mail, magazines, and newspapers.

Industrial products usually are not promoted through personal selling.

Sales promotion is typically one of the four major elements in an organisation's promotion mix.

Although television is the newest advertising medium, it receives by far the largest share of advertising revenue.

The first step in developing an advertising campaign is to

Billboards, signs, and transportation vehicle signage are examples of ____ advertising.

At the top of the website for MSN, you see a rectangle that says "Click here for great savings at Amazon.com!" This type of Internet advertising is called