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Although it is important for companies to have a clearly defined mission statement,research has shown that less than 50% of all companies have used a mission statement in the previous five years.

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In order to motivate a workforce effectively,both profit and vision are needed.

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A mission statement is a declaration of an organization's financial status.

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List the two major characteristics of an effective mission statement.

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The major characteristics of a...

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A mission statement promotes a sense of shared expectations among all levels and generations of employees.

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Which component of a mission statement addresses the basic beliefs,values,aspirations,and ethical priorities of the firm?


A) Technology
B) Philosophy
C) Concern for public image
D) Customers
E) Self-concept

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What is the best time to develop a mission statement?


A) Before a business is opened
B) When the firm is successful
C) When the firm is in financial trouble
D) When the firm is in legal trouble
E) When the firm encounters competition

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According to Vern McGinnis,an effective mission statement should define what the organization is and what the organization aspires to be.

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True

Business Week reports that firms using mission statements have a ________ percent higher return on certain financial measures than those without such statements.


A) 10
B) 15
C) 30
D) 57
E) 54

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A sense of self-concept is one of the nine components a good mission statement should include.

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The mission statement should be short - preferably one sentence.

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A good mission statement effectively reflects the anticipations of customers and reveals the utility that various products or services offer customers.Give three examples of this.

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Student answers may vary,but could inclu...

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When developing a mission statement,it is usually advisable to involve as few managers as possible.

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False

Which component of a mission statement addresses the firm's distinctive competence or major competitive advantage?


A) Technology
B) Philosophy
C) Concern for public image
D) Customers
E) Self-concept

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Good mission statements identify the utility of a firm's products to its customers.

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In order to appeal to its diverse stakeholders,an effective mission statement should be


A) inflammatory.
B) provocative.
C) contentious.
D) reconciliatory.
E) dysfunctional.

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The purpose of a mission statement is to declare all of these except


A) a reason for being.
B) an annual financial plan.
C) a statement of purpose.
D) a statement of beliefs.
E) whom it wants to serve.

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B

Who is referred to as "the father of modern management?"


A) Deming
B) Peters
C) Drucker
D) McGinnis
E) Smith

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According to Campbell and Yeung,the process of developing a mission statement should create an "emotional bond" and "sense of mission" between the organization and its employees.

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According to Campbell and Yeung,an organization's vision is associated with behavior and with the present.

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