Question 1

In available data analysis, it is preferable to use an existing coding scheme, if an appropriate one is available, rather than develop a new one because:

Accepted Answer

A)  it makes the research project comparable with other studies that have used the same coding scheme.
B)  it results in a considerable savings of time, energy, and money for the researcher.
C)  it results in a higher level of measurement than would be possible otherwise.
D)  it makes the research project comparable with other studies that have used the same coding scheme, and it results in a considerable savings of time, energy, and money for the researcher.

Question 2

In content analysis, which of the following sampling procedures could be inappropriate

Accepted Answer

A)  simple random sampling
B)  stratified sampling
C)  multistage sampling
D)  all of the answers identify sampling procedures that could be appropriate

Question 3

Discuss the issue of validity as it relates to content analysis.
6 Discuss the issue of reliability as it relates to content analysis.

Accepted Answer

Validity in content analysis refers to t...

Question 4

A coding scheme is designed to classify short stories in terms of whether its genre is mystery, romance, science fiction, or historical. The unit of analysis of this coding scheme is:

Accepted Answer

A)  word.
B)  theme.
C)  major character.
D)  sentence.

Question 5

Coding the more objective or surface content of a document is called:

Accepted Answer

A)  latent coding.
B)  manifest coding.
C)  content coding.
D)  symbolic coding.

Question 6

Which of the following is most clearly NOT a source of available statistical data

Accepted Answer

A)  the data found in data archives
B)  data collected by federal, state, and local agencies
C)  the crime information collected by the Federal Bureau of Investigation from local police jurisdictions
D)  the field notes prepared by a participant observer

Question 7

The Inter-University Consortium of Political and Social Research at the University of Michigan is used in the text as an example of:

Accepted Answer

A)  content analysis in research.
B)  the utility of field experiments.
C)  a data archive.
D)  coding schemes in content analysis.

Question 8

One of the disadvantages of developing a new coding scheme rather than using an existing one is that:

Accepted Answer

A)  you must accept a lower level of measurement than when using existing coding schemes.
B)  new coding schemes generally have less reliability than existing ones.
C)  new coding schemes generally have less validity than existing ones.
D)  your results are not directly comparable to the studies using existing coding schemes.

Question 9

A research project needs to measure the social power of each character in a television situation comedy. Each coder must rank each character on a seven-point scale from "low social power" to "high social power." This is an illustration of which type of coding

Accepted Answer

A)  axial coding
B)  manifest coding
C)  descriptive coding
D)  latent coding

Exam 8: Analysis of Available Data

In content analysis, which of the following sampling procedures could be inappropriate

Correct Answer
verified

One of the disadvantages of developing a new coding scheme rather than using an existing one is that:

Correct Answer
verified

A research project needs to measure the social power of each character in a television situation comedy. Each coder must rank each character on a seven-point scale from "low social power" to "high social power." This is an illustration of which type of coding

Correct Answer
verified

The Inter-University Consortium of Political and Social Research at the University of Michigan is used in the text as an example of:

Correct Answer
verified

Coding the more objective or surface content of a document is called:

Correct Answer
verified

Which of the following is most clearly NOT a source of available statistical data

Correct Answer
verified

In available data analysis, it is preferable to use an existing coding scheme, if an appropriate one is available, rather than develop a new one because:

Correct Answer
verified

A coding scheme is designed to classify short stories in terms of whether its genre is mystery, romance, science fiction, or historical. The unit of analysis of this coding scheme is:

Correct Answer
verified

Discuss the issue of validity as it relates to content analysis. 6 Discuss the issue of reliability as it relates to content analysis.

Correct Answer
Answered by ExamLex AI
Validity in content analysis refers to t...
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Exam 8: Analysis of Available Data

In content analysis, which of the following sampling procedures could be inappropriate

Correct AnswerverifiedShow Answer

One of the disadvantages of developing a new coding scheme rather than using an existing one is that:

Correct AnswerverifiedShow Answer

A research project needs to measure the social power of each character in a television situation comedy. Each coder must rank each character on a seven-point scale from "low social power" to "high social power." This is an illustration of which type of coding

Correct AnswerverifiedShow Answer

The Inter-University Consortium of Political and Social Research at the University of Michigan is used in the text as an example of:

Correct AnswerverifiedShow Answer

Coding the more objective or surface content of a document is called:

Correct AnswerverifiedShow Answer

Which of the following is most clearly NOT a source of available statistical data

Correct AnswerverifiedShow Answer

In available data analysis, it is preferable to use an existing coding scheme, if an appropriate one is available, rather than develop a new one because:

Correct AnswerverifiedShow Answer

A coding scheme is designed to classify short stories in terms of whether its genre is mystery, romance, science fiction, or historical. The unit of analysis of this coding scheme is:

Correct AnswerverifiedShow Answer

Discuss the issue of validity as it relates to content analysis. 6 Discuss the issue of reliability as it relates to content analysis.

Correct AnswerAnswered by ExamLex AIValidity in content analysis refers to t...View AnswerShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
Answered by ExamLex AI
Validity in content analysis refers to t...
View Answer